Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

My Creative Business Journey + Giveaway Winner!

My Creative Business JourneyI just looked, and the end of March was the last time I wrote about my own creative business journey. That’s almost six months! With the move, the discovery of a new baby and a toddler, it has been difficult to continually stay focused on making an income from home, as many of you know. So, I took some time out and shifted my priorities a little. It wasn’t until the beginning of August that I felt a kick in the pants and decided it was time to give it another go!

The most exciting adventure so far has been turning my blog into a self-hosted site. I tried it before but it didn’t work, so I turned to Amy Cluck-McCallister from Amy is the Party and IndieSacramento, and one of my favorite people in Sacramento, to help with my site and logo. She worked her magic, and we’re in the home stretch! When I started the blog in 2012, I never saw it as a way to make an income. It was just a place for me to write. But, as I have seen some really positive blogger/business relationships and I have seen how mutually beneficial it can be to both, I decided to give it a try.

I’ve seen a preview of what it’s going to look like, and let me just say that I’m super excited to share it with you!

In addition to blogging, I have decided to give my vintage/handmade/print shop another chance. I changed the name to collected + made and have reopened my Etsy shop under that name! I also opened up a shop on Society 6 and I’m selling on eBay too! I have even thought about vending at a local craft fair in November.

I’m excited to get back in the swing of things and to see if I can truly make a creative business out of my passions!

And as promised, the giveaway winner for the beautiful gratitude earrings from Compliment is: Jessica Eapen! Congratulations!!! The winner was picked randomly from my blog, Twitter, Facebook and Instagram! Jessica, please contact me at mamabecrafty@gmail.com so I can get your beautiful earrings to you!

unnamed 2How is your creative business journey going? Share in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Meet the Maker: Melissa Camilleri of Compliment (Giveaway included!)

Meet the Maker MelissaI met Melissa Camilleri – a fellow Sacramento native – through Instagram (I’m telling you, I love that app) when I was organizing a fundraiser. I asked her to vend at the event but she couldn’t attend, so she donated a beautiful pair of earrings. Though the fundraiser didn’t work out, we kept in contact and since she her business and philanthropic spirit are so inspiring, I wanted to share her story with you.

Melissa started Compliment – her stationery and jewelry line that is just as precious as the words that are written on each and every package – when she was a high school English and AVID teacher. She had been making jewelry since she was in elementary school and when one of her students asked her to make ring to match her Homecoming dress, Melissa realized that people were digging her stuff.

Compliment was officially founded over the Thanksgiving weekend of 2011, and since then she was taken the leap into full small business ownership.

Image from Compliment's Instagram Feed

Image from Compliment’s Instagram Feed

I love your story and how you got started with Compliment. Do you feel like your writing plays a big part in your business?

Writing plays a huge part in what I do.  I never set out to be a jewelry designer.  I just kind of went with where I was called.  My road has been a winding one, but each stage has definitely informed the next.  So although I went to grad school for writing to publish for magazines, and write a book, I’m finding that it’s still a HUGE part of my marketing for my business to be blogging right now.  I’m going to write a book someday, though. 🙂

How would you describe Sacramento in terms of a small business owner? Do you feel it’s a good city for your business to thrive in?

Sacramento is on the verge of so many cool things.  I think there are a lot of young people here who want to see their hometown thrive and support local growth.  Old neighborhoods are being revitalized and there is a definite sense of community here among artisans and people who believe in shopping local to support their community.  

I feel like Compliment is definitely able to thrive here.  I have a lot of local customers who stop by my studio and that I’ve met while having a booth at an event.  There’s a nice momentum.

Can you tell me more about the Scholarship Fund? When, how and why did you start it? How do you hope it will better the community?
YES!  This is where my heart is.  I started Compliment when I was still teaching full time as a high school English and AVID teacher.  I thought it would be a fun, artistic way to help some of my most needy students out who had so much potential but not the means to go to college.  I believe education is the only way to break the generational cycles of poverty, abuse and addiction.  So whatever I can do to help facilitate that for young people with a dream, but with little other support?
 
My scholarship has, for the last two years, been donations out of my own pocket.  We’ve been able to give over $1000, which is an amazing blessing for me to even say.  As my company grows, the scholarship grows.  This October, we are having our first ever benefit dinner and dance at Silverado Design Center and I get giddy just thinking about how much more we will be able to give because of it!
 
Melissa with this year's scholarship winners. Image from Compliment's Instagram Feed

Melissa with this year’s scholarship winners. Image from Compliment’s Instagram Feed

What is the Soul Care Series about?
Because my natural inclination is to teach, I wanted my blog to be of service to my readers.  I noticed that there were some pretty amazing women around me doing some pretty amazing things in the world, living whole-hearted lives, and learning how to take care of themselves.  I started the Soul Care Series because I wanted to talk to women I admire and by whom I’m inspired.  And I like to share!  Thus, the Soul Care Series was born!
 
How do you feel about the philanthropy in Sacramento? Do you feel it could use some more? What are some of your favorite Organizations?
I think there is some amazing philanthropy happening in Sacramento, but YES there could definitely be more.  Having worked in the schools so long, I know that so many kids go without.  So many teachers are spending out of their own pockets to help get kids through their formative years.  So I’m always excited about those organizations–ones that help kids rise up and make good choices with their lives and learn to be civically engaged.  
 
Why do you think it’s good to donate and be a part of the giving?
A close friend just reminded me of this Roberto Clemente quote today:  “If you have an opportunity to make things better and you don’t, then you are wasting your time on earth.
 
I agree with that sentiment.  I feel like I am blessed in many ways.  What good is it if I keep those blessings to myself?  Joy multiplies when it is shared.  I was raised that way– if you can be of service, do that.  It’s the whole basis of my company.
 
Gratitude earrings. Image from Compliment's Instagram Feed

Gratitude earrings. Image from Compliment’s Instagram Feed (PS – the blue ones are offered in a giveaway today!)

How do you hope to empower young women with an entrepreneurial spirit?
I employ young women to learn the behind-the-scenes of running a small business.  Like I said before, it’s in my nature to teach, so I see my business as an extension of that even though it’s out of the classroom now.  
 
What do you enjoy doing on your downtime?
People are often surprised that even though I’m social and I’m comfortable talking in front of people,  I’m very introverted, so I like to be quiet during my downtime!  I like to read, go for walks, meditate, try out new restaurants with my friends.  Hang out with my family.  Float in the pool when the weather allows it.  
 
What do you have planned for the future?
Oh gosh… During these past two years, if I’ve learned anything it is that even if I make plans, often God has other ideas of where I’m headed.  Compliment was never “planned,” and come to think of it, anything that I’ve actually planned out, has just been a stepping stone, not the be-all, end-all.  So I guess my plans are to stay open to this wonderful, exciting, abundant journey, wherever it may lead.
 
Image from Compliment's Instagram Feed

Image from Compliment’s Instagram Feed

Favorite places you frequent in Sacramento?
I live pretty close to McKinley Park, which I LOVE.  So I like to head there to walk.  I also love seeing live music at Harlow’s and Marilyn’s on K.  And I’m a big fat sucker for the burgers at The Hideaway in Curtis Park.  Oh and I go to Cafe Bernardo probably like once a week.  That mushroom salad is off the hook (and I never even liked mushrooms!)
 
Melissa is so awesome that she agreed to do a Giveaway for the pair of gratitude earrings (valued at $32) that she originally donated to the fundraiser! In order to enter, leave a compliment for Melissa on the post in the comment section or through any of my social media sites!
 
unnamed 2You can find out more about Melissa and Compliment by visiting the website and you can click here to donate to her scholarship foundation. Know someone who would be a perfect fit for this series? Leave a comment and connect with me on Facebook, Twitter, InstagramGoogle + and Pinterest!

Meet the Maker: Rosaura Unangst

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Photo by Carmen Salazar Photography

While many may view Instagram as simply a photo-sharing app (that is, after all, what it is), I love that I have actually made a handful of connections on there – whether it’s finding a new person through comments or through something of theirs that someone else has shared – and I love it even more when that person happens to live in my town.

Rosaura Unangst, 26, lives in Midtown in Sacramento and runs Pigment and Parchment, her hand lettering and watercolor business. She designs for weddings, graduations, babies and more. She also sells prints and holds watercolor and lettering workshops in her studio in Midtown and around California. I am so happy to be sharing just a little bit of her story today.

What inspired you to start hand lettering, when did you first get into it? I’ve hand lettered since pre-school! I dabbled a bit in graffiti style in high school (mainly due to a big crush I had on a very talented artist named Vlad) but I think when I was 19 and a sign artist at Trader Joe’s that’s the first time I really started upping my game.

What were some of your first lettering projects? The first I vividly remember was making a sign for a Sadie Hawkins dance in graffiti lettering. (Again- that art nerd crush I had)
What pushed you to start your workshops, and what have you learned from them so far? I have done informal ones with family and friends for years and I was looking for a way to incorporate engaging with the community with my art business. It was a natural fit and is so much healthier for me (creating tends to be very isolating & as much as I like solitude I don’t want to become a total recluse). I’ve learned how therapeutic and universal creating is. I’ve always known this to be true for myself but after hearing countless people say how relaxing it is as they leave my workshop I’m on a one woman mission to get this message out there to everyone.
How much time do you spend on creating vs workshops vs businessy stuff? It really depends. There has to be balance between both which can be hard because I only want to create and host workshops but half the time I do have to promote, set up listings and websites, deal with printing and other businessy stuff. A goal of mine is to get an art agent so they can deal with that & I can focus more on making!
P&P Workshop

Photo by Lacey M. Carroll

How do you best manage everything with your caretaking job and personal life? There’s no perfect balance. That’s a myth. It’s all a work in progress and correcting when any one thing is taking over too much time. In the past year or so I’ve been a lot kinder to myself and allowed myself to accept I can’t do it all and that’s ok. Instead I focus on what I have accomplished and that leaves me feeling more empowered to haul ass again the next day!

Favorite place you’ve hosted a workshop so far? My in-laws’ patio overlooking Hermosa Beach. Life doesn’t get any better than when you can smell salt in the air.
What does your studio look like right now? A bit messy always but there is order in the chaos- not that anyone else would know it but I’ve got a visual memory and know exactly where everything is. It’s a lot better in our current home than ever before because I’ve got a swivel door that used to be a Murphy hideaway bed in the 40s and now houses all my crafting stuff and props. There’s a vintage bar cart with more of my fine art supplies, a rolling desk that doubles as a mini photo studio, a long desk for the computer, giant scanner & giant printer, a bookcase with all my reference art books & my cat Elphaba’s corner of shame (her litter box complete with styled cat supplies).
What do you think was one of the best business moves you made to get you to where you are today? I wouldn’t call it a business move but it’s definitely gotten me where I am today… going to a clinic and getting help with an eating disorder last year. Therapy taught me about living in the present, confidence, self worth, creating a life I choose and so much more. There is a reason my past art businesses and ventures weren’t as successful in the past and I think my personal life and issues were absolutely holding me back. Learning to take care of myself has not only done wonders for my personal life but it has everything to do with how I put myself out there as an artist today.
How do you motivate yourself every morning? Hm… Jasmine tea or fresh ground drip coffee. In truth- every morning I wake up to likes, comments and new followers on Instagram and though I don’t need validation from that I also can’t say it isn’t motivation to get moving on creating more awesome stuff. It’s really the comments every once in a while from a person really touched or inspired by my artwork that gives me enough motivation for a week. 
P&P art

Photo by Lacey M. Carroll

What do you do if you need to unwind? I mindfully do dishes (warm water & I splurge on the good smelling soap from Method), errands (surprising but they get me out of the house and walking around while not completely taking a break from life- two birds one stone!), play board games & go watch art house films with my husband Nathan.

Who are your biggest inspirations? My contemporaries- Katie Daisy, Lisa Congdon, Emily McDowell, Anna Rifle Bond & Molly Jaques. Talk about a power house of kick ass women. Earlier Inspiration- Frida Kahlo, Judy Garland, Vincent Van Gogh, Mid Century Design, Old Musicals

Favorite books on creative lettering? The bible is Creative Lettering by Jenny Doh (which I’m contributing to the sequel!! EEK!) Modern Calligraphy is a good resource too. I’ve got a few others but honestly just absorbing lettering from back when all advertising was done without the use of computers is where a lot of inspiration of creative lettering comes from.

Best/scariest thing about running your own creative business? The best part is I know I’m doing the thing that I’m best at. I am contributing to culture. Art is connecting to humanity on a level that strips away all the bullshit. The scariest part used to be not being seen as having a real job by lots of people- but now that I’ve made my peace with that I’d say the scary part is probably dealing with all the businessy stuff. I am learning, I am figuring it out slowly but surely but it doesn’t come naturally to me

Favorite thing about what you do? There is a certain pride and joy when you make something from nothing. To sum up & show off my musicals nerdiness- “The opposite of war isn’t peace. It’s creation.” (Johnathan Larson- Rent) Art connects you to other humans on a level nothing else can reach.

What has been one of your favorite projects/commissions that you have worked on? Oh that’s a tough one. A full room Peter Pan mural always had a special place in my heart. I’ve always encouraged people to never grow up.

suitcase

Photo from Rosaura Unangst

Best business advice you’ve received? Be yourself. Be authentic. Cuss if you want to. (Thanks Carmen & Dena!)

What kind of projects do you hope to work on next? Custom wedding suites that really tell the story of the couple. I’d love to do some more murals- it’s been a while but it’s like riding a bike. I’m bringing back the funky portraits I used to do- some of those would be fun!

Dream place to host a workshop? India. I’d want to cohost and start with someone teaching us the process of learning about pigment and making dyes and paint, then end with using the paint and/or dyes we just made to create art! Essentially the ‘farm to fork’ version of a workshop.

What advice do you have for people who are just starting their creative businesses? Be careful with spending a lot of time looking at what other people are creating. Of course you have to a bit to get a feel for what people are buying, charging and what’s already out there so you’re not offering the exact same thing. BUT! If you feel yourself being too influenced by other people’s styles or tastes and that starts to overpower your own aesthetic it’s time to unplug the computer and get back to your roots and your own eye. You’ll never please everyone. Own it. The people who like your style will like you that much more for not being the same as the mainstream offering.

thankyou

Photo from Rosaura Unangst

You can find out more about Rosaura Unangst and Pigment and Parchment by visiting her website, where she has a schedule of her workshops, links to her social media accounts (like her super cool Instagram) and details on her design services and pricing. She has printables for sale in her Etsy shop and her next workshops are in Santa Cruz on the 26th. There will also be a hand lettering workshop in Sacramento on the 31st.

I have a few spots open for Meet the Maker profiles this year so if you know someone who should be featured, let me know in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest! Keep on creating!

My Creative Business Journey: Resources

My Creative Business Journey

I am cowboy boots – deep in the middle of the transitional part of my journey right now. My blog is still in the redesign process and my friend and I are working on new items for our shop and I’m working on designing a really neat logo and beefing up our marketing. So, while I work on giving my businesses the attention they need, I wanted to share a few resources that are inspiring me right now.

Image from Confident Creatives

Image from Confident Creatives

When I worked at my College newspaper, my favorite type of article to write was a profile on someone. A lot of the other writers didn’t share the same feeling, so I was always assigned profiles – which made me ecstatic, and helped shape the profiles I write on my blog now. I love to hear people’s stories, and share them from my point of view. That being said, I will never write someone’s story for them, if that makes sense. This article on How to Write Your About Story from Confident Creatives is the perfect explanation of why I will not write an “About Me” section for anyone. Nobody can write your story better than you.

Image from Oh My! Handmade!Goodness

Image from Oh My! Handmade!Goodness

You already know my love for Oh My! Handmade Goodness. Sadly, I had to let my membership go until I am ready to dive in head first again, and it’s just not going to happen right now. But, that does not mean that I’m going to stop engaging in the conversation and reading what the wonderful Jessika Hepburn has to say. This month, she’s starting a new series called Shoots & Roots and she’s asking creative business owners to share their story about cultivating their business, much like gardeners cultivate their business. If you are interested in sharing your experience, there are several topics to choose from. I already have a topic in mind that I’m going to write about!

Image from How to Thrive

Image from How to Thrive

How to Thrive was founded last year and the Organizers Amie and Louisa are friends and business partners who share tips and resources for moms who are starting their own businesses. It looks like their Facebook page was just launched last month and they are still working on their website. You can find a lot of helpful information and motivation by visiting their Facebook and I’m really excited to see all that they will share in the future.

I hope these resources will help you and I would love to see any resources/tips you have. Share in the comments and connect with me on Facebook, Instagram, Google +, Twitter and Pinterest.