Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Fridays are for Favorites

fridays are for favorites

I just got into baking last year when I was entering my “nesting” phase (which hasn’t left yet, so I think it’s more than a phase now, it’s an eternal state of being). It quickly became an addiction for me, and I find myself at more baking and cooking stores than clothing stores, now. Sometimes, I don’t even go in there to buy anything, I just love to look. I especially love going to the Baker’s Boutique in Stockton, they serve you cupcakes that are made in the back!

Since I love baking so much now, I also happen to love anything that goes with baking. I’ve seen some cute baking inspired clothing and prints all over Pinterest and Etsy, and I wanted to share some of my favorites with you.

Image belongs to KatchACanvas

Image belongs to KatchACanvas

Culinary Inspired Canvas Tote from KatchACanvas – When we first had Cecilia, we had what I’m pretty sure was the world’s largest diaper bag. Then we downsized to a large backpack (not much of a downsize, to be honest). Now, I normally just carry a couple diapers, some wipes and her formula in my purse. Since she is getting more into her toys and loves having them with her, I’m thinking this tote would be perfect. And the best part – the shop is run by preschool teachers from the Philippines. France, one of the owners, lives in San Diego now and continues teaching in America. They donate one book to a needy child in Philippines for every tote that is purchased. This one goes for $12, which is not bad at all.

Image belongs to Caustic Threads

Image belongs to Caustic Threads

Ladies Kitchen Mixer T-Shirt from Caustic Threads – Erica Voges, the wonderful lady behind this shop, drew up the design herself and then screen printed it on the shirt. She makes every item as the order comes in, so it’s made fresh, just for you. Voges is a mama in New Mexico, who wanted to screen print for a long time, and finally got started in 2010. The shirts are all dyed by her and she screen prints everything by hand.

Image belongs to Eat Say Love

Image belongs to Eat Say Love

Pyrex art print from eat.say.love. – Ashley, who is the owner and designer at eat.say.love, is a graphic designer in Boston, MA. She individually prints each print on archival paper and ships them off herself. There are a lot of other cute prints like this in her shop, such as “Fork It, Let’s Get Takeout,” a conversation that has been shared many times in this house. And if you follow her on Instagram under @eatsaylove, you can get exclusive deals and giveaways!

Image belongs to Pretty Things For You

Image belongs to Pretty Things For You

Baking is Happiness Large Digital Vintage Image from Pretty Things For You – This Etsy shop is full of digital vintage images that can be purchased for a really good price. This print is only $2 and is available for immediate download. You can use the images on all of your crafting projects. The image can be sold as a finished project, or if it was digitally layered and flattened. It cannot, however, be sold as is. That’s just not cool.

Image belongs to Little Ink

Image belongs to Little Ink

Made with Love Wooden Stamp from Little Ink – Suzie, who runs this online store, mixes her love of natural fibers and material with her love of bold colors to come up with her designs. This stamp is $30 and measures 32mm x 25 mm. It’s mounted with a beautiful black wooden handle and also comes in a cloth pouch. You can use this design for all of your homemade goodies, and any clothing you make by hand. That would be so cute!

One of my favorite things about blogging is finding hidden treasures like these. I want each and every one of these items, and will work on purchasing all of them when I can. Like I’ve said before, I promise to never share anything with you that I wouldn’t get for myself. Do you know of any cute baking-related items? Share them on Facebook, Twitter and Instagram with the hashtag #favoritefridays. Follow me on Pinterest for more of my favorites!