Meet the Maker: Rosaura Unangst

unnamed

Photo by Carmen Salazar Photography

While many may view Instagram as simply a photo-sharing app (that is, after all, what it is), I love that I have actually made a handful of connections on there – whether it’s finding a new person through comments or through something of theirs that someone else has shared – and I love it even more when that person happens to live in my town.

Rosaura Unangst, 26, lives in Midtown in Sacramento and runs Pigment and Parchment, her hand lettering and watercolor business. She designs for weddings, graduations, babies and more. She also sells prints and holds watercolor and lettering workshops in her studio in Midtown and around California. I am so happy to be sharing just a little bit of her story today.

What inspired you to start hand lettering, when did you first get into it? I’ve hand lettered since pre-school! I dabbled a bit in graffiti style in high school (mainly due to a big crush I had on a very talented artist named Vlad) but I think when I was 19 and a sign artist at Trader Joe’s that’s the first time I really started upping my game.

What were some of your first lettering projects? The first I vividly remember was making a sign for a Sadie Hawkins dance in graffiti lettering. (Again- that art nerd crush I had)
What pushed you to start your workshops, and what have you learned from them so far? I have done informal ones with family and friends for years and I was looking for a way to incorporate engaging with the community with my art business. It was a natural fit and is so much healthier for me (creating tends to be very isolating & as much as I like solitude I don’t want to become a total recluse). I’ve learned how therapeutic and universal creating is. I’ve always known this to be true for myself but after hearing countless people say how relaxing it is as they leave my workshop I’m on a one woman mission to get this message out there to everyone.
How much time do you spend on creating vs workshops vs businessy stuff? It really depends. There has to be balance between both which can be hard because I only want to create and host workshops but half the time I do have to promote, set up listings and websites, deal with printing and other businessy stuff. A goal of mine is to get an art agent so they can deal with that & I can focus more on making!
P&P Workshop

Photo by Lacey M. Carroll

How do you best manage everything with your caretaking job and personal life? There’s no perfect balance. That’s a myth. It’s all a work in progress and correcting when any one thing is taking over too much time. In the past year or so I’ve been a lot kinder to myself and allowed myself to accept I can’t do it all and that’s ok. Instead I focus on what I have accomplished and that leaves me feeling more empowered to haul ass again the next day!

Favorite place you’ve hosted a workshop so far? My in-laws’ patio overlooking Hermosa Beach. Life doesn’t get any better than when you can smell salt in the air.
What does your studio look like right now? A bit messy always but there is order in the chaos- not that anyone else would know it but I’ve got a visual memory and know exactly where everything is. It’s a lot better in our current home than ever before because I’ve got a swivel door that used to be a Murphy hideaway bed in the 40s and now houses all my crafting stuff and props. There’s a vintage bar cart with more of my fine art supplies, a rolling desk that doubles as a mini photo studio, a long desk for the computer, giant scanner & giant printer, a bookcase with all my reference art books & my cat Elphaba’s corner of shame (her litter box complete with styled cat supplies).
What do you think was one of the best business moves you made to get you to where you are today? I wouldn’t call it a business move but it’s definitely gotten me where I am today… going to a clinic and getting help with an eating disorder last year. Therapy taught me about living in the present, confidence, self worth, creating a life I choose and so much more. There is a reason my past art businesses and ventures weren’t as successful in the past and I think my personal life and issues were absolutely holding me back. Learning to take care of myself has not only done wonders for my personal life but it has everything to do with how I put myself out there as an artist today.
How do you motivate yourself every morning? Hm… Jasmine tea or fresh ground drip coffee. In truth- every morning I wake up to likes, comments and new followers on Instagram and though I don’t need validation from that I also can’t say it isn’t motivation to get moving on creating more awesome stuff. It’s really the comments every once in a while from a person really touched or inspired by my artwork that gives me enough motivation for a week. 
P&P art

Photo by Lacey M. Carroll

What do you do if you need to unwind? I mindfully do dishes (warm water & I splurge on the good smelling soap from Method), errands (surprising but they get me out of the house and walking around while not completely taking a break from life- two birds one stone!), play board games & go watch art house films with my husband Nathan.

Who are your biggest inspirations? My contemporaries- Katie Daisy, Lisa Congdon, Emily McDowell, Anna Rifle Bond & Molly Jaques. Talk about a power house of kick ass women. Earlier Inspiration- Frida Kahlo, Judy Garland, Vincent Van Gogh, Mid Century Design, Old Musicals

Favorite books on creative lettering? The bible is Creative Lettering by Jenny Doh (which I’m contributing to the sequel!! EEK!) Modern Calligraphy is a good resource too. I’ve got a few others but honestly just absorbing lettering from back when all advertising was done without the use of computers is where a lot of inspiration of creative lettering comes from.

Best/scariest thing about running your own creative business? The best part is I know I’m doing the thing that I’m best at. I am contributing to culture. Art is connecting to humanity on a level that strips away all the bullshit. The scariest part used to be not being seen as having a real job by lots of people- but now that I’ve made my peace with that I’d say the scary part is probably dealing with all the businessy stuff. I am learning, I am figuring it out slowly but surely but it doesn’t come naturally to me

Favorite thing about what you do? There is a certain pride and joy when you make something from nothing. To sum up & show off my musicals nerdiness- “The opposite of war isn’t peace. It’s creation.” (Johnathan Larson- Rent) Art connects you to other humans on a level nothing else can reach.

What has been one of your favorite projects/commissions that you have worked on? Oh that’s a tough one. A full room Peter Pan mural always had a special place in my heart. I’ve always encouraged people to never grow up.

suitcase

Photo from Rosaura Unangst

Best business advice you’ve received? Be yourself. Be authentic. Cuss if you want to. (Thanks Carmen & Dena!)

What kind of projects do you hope to work on next? Custom wedding suites that really tell the story of the couple. I’d love to do some more murals- it’s been a while but it’s like riding a bike. I’m bringing back the funky portraits I used to do- some of those would be fun!

Dream place to host a workshop? India. I’d want to cohost and start with someone teaching us the process of learning about pigment and making dyes and paint, then end with using the paint and/or dyes we just made to create art! Essentially the ‘farm to fork’ version of a workshop.

What advice do you have for people who are just starting their creative businesses? Be careful with spending a lot of time looking at what other people are creating. Of course you have to a bit to get a feel for what people are buying, charging and what’s already out there so you’re not offering the exact same thing. BUT! If you feel yourself being too influenced by other people’s styles or tastes and that starts to overpower your own aesthetic it’s time to unplug the computer and get back to your roots and your own eye. You’ll never please everyone. Own it. The people who like your style will like you that much more for not being the same as the mainstream offering.

thankyou

Photo from Rosaura Unangst

You can find out more about Rosaura Unangst and Pigment and Parchment by visiting her website, where she has a schedule of her workshops, links to her social media accounts (like her super cool Instagram) and details on her design services and pricing. She has printables for sale in her Etsy shop and her next workshops are in Santa Cruz on the 26th. There will also be a hand lettering workshop in Sacramento on the 31st.

I have a few spots open for Meet the Maker profiles this year so if you know someone who should be featured, let me know in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest! Keep on creating!

Yo Momma Monday: Cody from Lu & Ed

db687036449611e397fd22000ae912c9_8

Meet Cody, a work-at-home mama in her mid-twenties from Kansas City, MO, who runs an eco-friendly monster toy line called Lu & Ed. Before starting her own business, Cody was the head of marketing in a retail store, and before that, she was in line to become a store manager at a local restaurant. Not looking back, Cody says that making mon-stors “is the best job I have ever had!”

She came up with the idea of Mon-stors when she moved from South Carolina to Missouri with her son and lived in the basement of her fiance’s mom’s house. With little room to move around, Cody thought of a storage solution where her son could literally feed toys to a stuffed monster.

Once I posted photos online, I got dozens of requests and soon after, dropped my day job to pursue it full time!

Cody is not only a mama to her son, she is also a mama to seven rescue pets and has another job recording sales for an author. Being a mom has made her more motivated because she has more flexibility as an independent business owner than she would in the workforce, and she is setting a good example for her son to pursue his dreams.

Photo from Lu & Ed

Photo from Lu & Ed

“My son loves what I do and I love that it enables me to stay home with him, that I can be here for him all the time. I am so thankful for everyone who supports my indie business and allows me this opportunity.”

Although it’s hard for Cody to pinpoint her favorite thing about running her own business, she did say that the scariest thing is straightening out her taxes and licenses.

“You always want to make sure you cross your T’s and dot your I’s and it can be scary filing taxes for your first time or applying for a new license when you relocate. There are so many great resources out there now for handmade businesses to help them get their affairs in order, and for that I am thankful!”

Right now, she is a one-mama shop and works in the extra bedroom in the back of her house. Cody says that she is casually looking for an intern to help out with sewing during her busy times – before big events and during the holiday season – but in the meantime, her son has turned out to be quite the helper.

Photo from Lu & Ed

Photo from Lu & Ed

“On take your child to work day last year he worked in the studio with me all day and made two stuffed monsters, and had so much fun doing so! He also loves to make jewelry, sculpt, paint, make soap and draw. ♥”

She describes her workspace as “messy, colorful, fun, full of inspiring quotes, monsters and a huge over flowing closet of fabric.” Speaking of fabric, Cody uses all eco-friendly materials to make Mon-stors and assures that there is absolutely no waste going into landfills. She uses large cuts of fabric to make Mon-stors, then from that, she cuts use the remnants to make small Mon-stors, totes, stuffed monsters, gadget Mon-stors and other productsWhatever is left from that is used for stuffing or to make dog beds that she donates to animal shelters.

“They are all little steps that make a big impact in the environment.”

Cody has always been eco-aware but admits that she didn’t know the impact buying new fabric had on the environment until she took a part-time job at a fabric store to help cover the costs of some dental work she needed. After she witnessed all the waste firsthand, she decided that she could no longer support big-box fabric stores.

Photo from Lu & Ed

Photo from Lu & Ed

“Fabric arrives in a big, plastic wrapped box. The box and plastic wrap are thrown in the trash (not recycled), then each bolt is wrapped in plastic wrap, which is then throw away. All uneven edges are trimmed and just thrown away, as are tiny remnants & the cardboard sleeves the fabric is wrapped around.”

She started buying fabric at thrift stores and after a few months, people were offering her old fabric, sheets, clothing and blankets that they were no longer using. Wanting to do more, she searched for more eco-friendly ways to run her business. She started flipping food boxes inside out and once her family and friends heard she was doing this, they started giving her their old boxes.

“I haven’t had to buy or pick up a box from the post office in over two years! I also found Eco Enclose, a company that makes biodegradable tape from renewable resources, Fabric Recycles, a fabric and crafting notion thrift store where I can buy thread spools second hand at a fraction of the cost (and pollution of production) of new thread, and Moo‘s amazing recycled, biodegradable business cards!”

Cody has witnessed her eco-efforts sparking a revolution among artisans within her community. Business owners are realizing that being eco-friendly in your supplies and packaging actually results in major savings for your business, and more and more people are coming to her for advice on how to make their businesses more sustainable.

Cody's car after a thrifting haul

Cody’s car after a thrifting haul. Photo from Lu & Ed

“Several people I know have stopped purchasing boxes and bubble mailers and started recycling packaging or making their own mailers from reclaimed materials to reduce landfill waste and environmental pollution. I think that it is creating a bit of a ripple effect – as more people close to me make small changes, people close to them will as well, and so on. ♥ If we all make small changes they will have a huge impact on the Earth!”

She says that her eco-conscious efforts are also creating a ripple effect with her son. They pick up litter together all the time, often talk about sustainability and she takes him on all of her thrift store adventures. “My son is a total green-freak,” she says.

“He will grab a robe and say “Wow, this would be a great monster!” We buy all of our clothing, dishes, and home goods like lamps and decor from thrift stores, and my son is aware of the ecological impact factory produced goods creates on the world. My son has a hawk eye for organic products at the grocery store, too. Haha! I hope he will maintain his love for nature and making good choices through adulthood.”

Cody started Team Lu & Ed at the beginning of this year to collaborate with other artists and fulfill customer demands for products she doesn’t offer. It slowly grew into a charitable endeavor, with up to 50% from the sale of each product going to charity. Recently, she partnered with The Mollie Shop to sell super cute bows, and half of the profit will be donated to Drumm Farm Center for Children.

Cody's collaboration with The Mollie Shop. Her first donation was $148. Photo from Lu & Ed

Cody’s collaboration with The Mollie Shop. Her first donation was $148. Photo from Lu & Ed

“It has been a huge success and I have loved helping emerging artists become discovered through our collaborations, and I love bring art & toys together to create change in my local community!”

She says that her favorite thing about what she does is “how happy my products make children. It just makes my heart so happy to see photos of children lovingly playing with their monsters.” She is adding a few new lines to her shop and is working on a few new collaborations. Cody hopes that her green business will continue to inspire her community.

“I am hoping that my eco-mission will inspire other handmade business owners make more conscious decisions about where they source their supplies, and inspire consumers to make slower purchases, really thinking about the product, how it makes them feel and the impact it has on the Earth before buying. ♥”

You can find out more about Cody, Lu & Ed and her mission by visiting her website and connecting with her on Facebook, Twitter, Pinterest and Instagram. If you would like to participate in Yo Momma Monday, please post in the comments and on Facebook, Twitter and Instagram with the hashtag #yomommamonday. You can find more awesome mama inspiration on my Pinterest!