Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Meet the Maker: Melissa Camilleri of Compliment (Giveaway included!)

Meet the Maker MelissaI met Melissa Camilleri – a fellow Sacramento native – through Instagram (I’m telling you, I love that app) when I was organizing a fundraiser. I asked her to vend at the event but she couldn’t attend, so she donated a beautiful pair of earrings. Though the fundraiser didn’t work out, we kept in contact and since she her business and philanthropic spirit are so inspiring, I wanted to share her story with you.

Melissa started Compliment – her stationery and jewelry line that is just as precious as the words that are written on each and every package – when she was a high school English and AVID teacher. She had been making jewelry since she was in elementary school and when one of her students asked her to make ring to match her Homecoming dress, Melissa realized that people were digging her stuff.

Compliment was officially founded over the Thanksgiving weekend of 2011, and since then she was taken the leap into full small business ownership.

Image from Compliment's Instagram Feed

Image from Compliment’s Instagram Feed

I love your story and how you got started with Compliment. Do you feel like your writing plays a big part in your business?

Writing plays a huge part in what I do.  I never set out to be a jewelry designer.  I just kind of went with where I was called.  My road has been a winding one, but each stage has definitely informed the next.  So although I went to grad school for writing to publish for magazines, and write a book, I’m finding that it’s still a HUGE part of my marketing for my business to be blogging right now.  I’m going to write a book someday, though. 🙂

How would you describe Sacramento in terms of a small business owner? Do you feel it’s a good city for your business to thrive in?

Sacramento is on the verge of so many cool things.  I think there are a lot of young people here who want to see their hometown thrive and support local growth.  Old neighborhoods are being revitalized and there is a definite sense of community here among artisans and people who believe in shopping local to support their community.  

I feel like Compliment is definitely able to thrive here.  I have a lot of local customers who stop by my studio and that I’ve met while having a booth at an event.  There’s a nice momentum.

Can you tell me more about the Scholarship Fund? When, how and why did you start it? How do you hope it will better the community?
YES!  This is where my heart is.  I started Compliment when I was still teaching full time as a high school English and AVID teacher.  I thought it would be a fun, artistic way to help some of my most needy students out who had so much potential but not the means to go to college.  I believe education is the only way to break the generational cycles of poverty, abuse and addiction.  So whatever I can do to help facilitate that for young people with a dream, but with little other support?
 
My scholarship has, for the last two years, been donations out of my own pocket.  We’ve been able to give over $1000, which is an amazing blessing for me to even say.  As my company grows, the scholarship grows.  This October, we are having our first ever benefit dinner and dance at Silverado Design Center and I get giddy just thinking about how much more we will be able to give because of it!
 
Melissa with this year's scholarship winners. Image from Compliment's Instagram Feed

Melissa with this year’s scholarship winners. Image from Compliment’s Instagram Feed

What is the Soul Care Series about?
Because my natural inclination is to teach, I wanted my blog to be of service to my readers.  I noticed that there were some pretty amazing women around me doing some pretty amazing things in the world, living whole-hearted lives, and learning how to take care of themselves.  I started the Soul Care Series because I wanted to talk to women I admire and by whom I’m inspired.  And I like to share!  Thus, the Soul Care Series was born!
 
How do you feel about the philanthropy in Sacramento? Do you feel it could use some more? What are some of your favorite Organizations?
I think there is some amazing philanthropy happening in Sacramento, but YES there could definitely be more.  Having worked in the schools so long, I know that so many kids go without.  So many teachers are spending out of their own pockets to help get kids through their formative years.  So I’m always excited about those organizations–ones that help kids rise up and make good choices with their lives and learn to be civically engaged.  
 
Why do you think it’s good to donate and be a part of the giving?
A close friend just reminded me of this Roberto Clemente quote today:  “If you have an opportunity to make things better and you don’t, then you are wasting your time on earth.
 
I agree with that sentiment.  I feel like I am blessed in many ways.  What good is it if I keep those blessings to myself?  Joy multiplies when it is shared.  I was raised that way– if you can be of service, do that.  It’s the whole basis of my company.
 
Gratitude earrings. Image from Compliment's Instagram Feed

Gratitude earrings. Image from Compliment’s Instagram Feed (PS – the blue ones are offered in a giveaway today!)

How do you hope to empower young women with an entrepreneurial spirit?
I employ young women to learn the behind-the-scenes of running a small business.  Like I said before, it’s in my nature to teach, so I see my business as an extension of that even though it’s out of the classroom now.  
 
What do you enjoy doing on your downtime?
People are often surprised that even though I’m social and I’m comfortable talking in front of people,  I’m very introverted, so I like to be quiet during my downtime!  I like to read, go for walks, meditate, try out new restaurants with my friends.  Hang out with my family.  Float in the pool when the weather allows it.  
 
What do you have planned for the future?
Oh gosh… During these past two years, if I’ve learned anything it is that even if I make plans, often God has other ideas of where I’m headed.  Compliment was never “planned,” and come to think of it, anything that I’ve actually planned out, has just been a stepping stone, not the be-all, end-all.  So I guess my plans are to stay open to this wonderful, exciting, abundant journey, wherever it may lead.
 
Image from Compliment's Instagram Feed

Image from Compliment’s Instagram Feed

Favorite places you frequent in Sacramento?
I live pretty close to McKinley Park, which I LOVE.  So I like to head there to walk.  I also love seeing live music at Harlow’s and Marilyn’s on K.  And I’m a big fat sucker for the burgers at The Hideaway in Curtis Park.  Oh and I go to Cafe Bernardo probably like once a week.  That mushroom salad is off the hook (and I never even liked mushrooms!)
 
Melissa is so awesome that she agreed to do a Giveaway for the pair of gratitude earrings (valued at $32) that she originally donated to the fundraiser! In order to enter, leave a compliment for Melissa on the post in the comment section or through any of my social media sites!
 
unnamed 2You can find out more about Melissa and Compliment by visiting the website and you can click here to donate to her scholarship foundation. Know someone who would be a perfect fit for this series? Leave a comment and connect with me on Facebook, Twitter, InstagramGoogle + and Pinterest!

Fridays are for Favorites

fridays are for favorites

I love when I get a new book and it opens an entirely new world for me. Last year, I got the Handmade Marketplace book from my stepsister, and it introduced me to Kari Chapin and her handmade community, which also led me to Oh My Handmade! This year, I got Wonder Walls by Sarah Bagner from my boyfriend’s sister…and I fell in love with the book. This is my new favorite find!

Photo from Sarah Bagner

Photo from Sarah Bagner

I saw that she has a website called Super Market Sarah and immediately deemed it necessary to check out. The book features different collectors who have their items displayed on their walls, and the website is the same way. You can click on items that you like in the photos, and that will lead you to the store to purchase the item.

You can click Browse to view the 91 eclectic collections, and then you simply click on the item for its price and link to buy it. Some of my favorite collections are: Kirstie Mary Allsopp (who wrote the book Kirstie’s Homemade Home), Tuckshop (awesome jewelry designed by Lynn Allingham) and Bits of Bike (cyclist and designer Clare Pollen makes jewelry out of old bike parts)

Photo from Sarah Bagner

Photo from Sarah Bagner

While I have not had time to go through all of the collections, I can almost guarantee there will be more collections I will fall head over heels for. The best part is when you click on the name of the collection, it takes you to an info page which gives you a little more background on the artist and links to the artist’s website and/or shop. That’s awesome! What an amazing way to promote the artists.

You can join the Supermarket Sarah group on Facebook – like I just did – and you can follow her on Twitter! Her blog hasn’t been updated since August but she does update her Facebook and Twitter with shows she is doing and projects she’s working on. Pretty neat to see the behind-the-scenes action!

What is your favorite new find of the week? Post the link in the comments and share on Facebook, Twitter, Google + and Instagram with the hashtag #fridayfavorite. You can find more of my favorite inspiration on my Pinterest!

Fridays are for Favorites

fridays are for favorites

A couple weeks ago, I decided to switch up my Fridays are for Favorites post, and I wrote about my favorite things that happened that week. I enjoyed writing that post so much, that I decided to write my future Friday posts like that! I will be listing my favorite things that happened, or that I discovered, through the week and sharing them with you! This could be a new Etsy store I found, an awesome new tutorial I landed on, a delicious recipe I found…anything! So, let the fun begin!

Image belongs to Tuts Plus

Image belongs to Tuts Plus

Beginner Photoshop Tutorial from Tuts Plus – Grant Fieldman wrote a 19-part tutorial on learning Photoshop for Tuts Plus, He included videos and links to even more tutorials! If you have not gotten yourself acquainted with this website yet, it’s about high time that you do. I just saw that they have a tutorial on paper crafting too. Awesome!

Image belongs to In Honor of Design

Image belongs to In Honor of Design

Encourage Beauty Challenge from In Honor of Design – Hilary Rushford from Dean Street Society and Anna at In Honor of Design have joined forces for an amazing Instagram challenge that is all about encouraging beauty. I was unfamiliar with both sites until I saw someone else share this Challenge on Twitter. Another nod to the power of sharing through social media. The Challenge and details are on either site but I encourage you to check them both out, if you haven’t already.

Image belongs to Linkouture

Image belongs to Linkouture

Handmade Giveaway at Linkouture – Mama-to-be and jewelry designer Bev Feldman is offering an big ol giveaway on her site, Linkouture. And to top it off, she also has a 20% off sale at her store through Nov 4! Click on the link or the photo to find the Giveaway, and then just follow the instructions to enter! Her site not only shows off her beautiful jewelry, but she also shares recipes, DIY projects, and interviews with awesome makers!

And my absolute favorite thing about this week….

IMG_0700

Dressing my daughter up like a housewife, of course! The costume did not turn out the way I wanted it to, of course. But it was still awesome and we had quite the photo shoot! This was my favorite picture because it describes us to a tee. I was supposed to be a hipster housewife (I know, I really had to reach far for that one…) but you can’t really see my outfit so I just look like a hobo – which isn’t too far off from my normal look. And I think I love that scarf. It was buried deep with all my other scarves but I think that will be a staple.

What are your favorite things from this week? Share them in the comments and on Facebook, Instagram and Twitter with the hashtag #fridayfavorites You can find more Friday inspiration on my Pinterest!