Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Weekly Wishes

orange

Last week, I shared my goals for the year, and pretty much the future. This time around, I’m scaling back down a little and just focusing on my weekly goals. While it’s good to have a broad idea of what you want to achieve, you still need to work on the small steps in order to get there. It’s been a few weeks since I wrote my Weekly Wishes, so I’m starting fresh. That’s what new years are for anyway, right?

This week’s goals:

Blog: Write at least one post a day, e-mail people for possible profiles, post on social media daily // I’m starting to get my routine down. It’s easiest for me to write the post the night before and then edit and add the photos in the morning. It gives me a chance to think over the post and come back to it fresh in the morning. And I might poke into social media a little here and there during the day but it’s easiest for me to do it after the baby is asleep.

Business: List Kandyce’s items and create our Facebook page // We have a lot of items listed in our Sweet Mariposa shop, but I haven’t done a whole lot of marketing for it, and Facebook/Twitter will help out a ton with that.

Health: Start the yoga challenge with the lovely Erin Motz (I’ll be 5 days late, but what the heck) and keep all of our meals whole and clean // I think I can squeeze in a yoga practice in the morning before Cecilia wakes or save it for when she naps or goes down for the night. Depending on everyone’s schedule. I need to find at least 30 minutes in the day for some yoga love, though.

Freelance: Write my Handmadeology article, and start my article for Childhood Magazine // Super excited to be writing for both and I can’t wait to see what comes from both opportunities!

I absolutely love sharing my goals for the week, almost as much as I enjoy actually knocking them off my list! These are all achievable – which I think is key. If you want to join the Weekly Wishes link-up, visit The Nectar Collective and add your post there. You can also post on Facebook, Instagram, Twitter and Google + with the hashtag #weeklywishes. Find more inspiration on my Pinterest!

Fridays are for Favorites

fridays are for favorites

Around this time last year, I was about 38 weeks pregnant and while I did brave the mall to go Black Friday shopping with my mom and aunt (it was fun—but in hindsight, a very, very bad idea), I was hardly in the holiday spirit. I had all these plans to make everyone’s gifts since I was in full-on nesting mode anyway, but never got to it…simply because I was exhausted, and taking a math class – which is the worst.

This year, however, I’m no longer pregnant (thank goodness!) and I’m very much in the holiday spirit. It doesn’t hurt that I’m much more into the crafting community these days, and everyone around me is posting awesome holiday ideas. Here are a few of my favorites.

Photo from The Paper Mama

Photo from The Paper Mama

50 Days of DIY from The Paper Mama – Now on Day 20 (pepperoncini cheese dip- yum!), Chelsey shares fun DIY Holiday projects and recipes each day. She is also the co-writer and co-creator of Make Your Day DIY, which I wrote about last week…so obviously, I’m a huge fan. Aren’t these photo place makers super fun? I have yet to actually host a Christmas dinner at my house (for reasons you can read about in my story) but when I finally do….it is so on!

Photo from Alison Butler

Photo from Alison Butler

One to Wear, One to Read, One to Play from The Petit Cadeau – Well, Alison has done it again. I feel like I’m always writing about awesome stuff she does on her site – and that’s probably because she’s always doing awesome stuff. This time, she has created a gift guide for the lil ones, where she picks one article of clothing, one book, and one toy to feature each round. She is going to gift one of the each to her kiddo this year, and none of them involve batteries. Sweet!

Photo from The Lone Home Ranger

Photo from The Lone Home Ranger

The 12 Days of Minimalist Christmas from The Lone Home Ranger – Better late than never, right? That’s what I always say. Justine from The Lone Home Ranger is on Day 10 of The 12 Days of Minimalist Christmas, and today she is offering a Giveaway of the book The Family Flavor by Whitney L. Ingram and sharing her review of the book. She also includes a child-proof “chicken chowdah” recipe!

Are you feeling the holiday spirit this year? What are your favorite crafty sites doing to get your creative juices flowing this season? Share them in the comments and connect with me on Facebook, Pinterest, Instagram and Twitter. Also, remember that I will be posting small/handmade business Black Friday, Small Business Saturday and Cyber Monday sales next week so if you are having a sale, let me know!