Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Local love: Farm to Glass – A preview

On September 9th, Beers in Sac will premiere Farm to Glass, a short film brewed up by Ted Rozalski, Scott Scoville of Beers in Sac, Victoria Suan of Brew Wave and Mike Brennan of Brew Ferment Distill to bring awareness and exposure to bringing hops back to California.

Prior to prohibition, California was a major producer of hops, specifically the greater Sacramento region. Now, however, the demand for craft beer is far greater than the supply and craft brewers are sourcing their hops from outside California.

Julien of New Glory Brewing and Chris Powell of Jackrabbit Brewing, both craft brewers, brought the hop shortage issue to Rohit Nayar of RoCo Wine, a bottle shop in West Sacramento. Rohit talked with his longtime friend Jaspaul Bains, who works at his family’s 200 acre peach farm in Yuba City, and United Hop Farm was born.

Photo Credit: Nzube Okemiri / Beers in Sac

Photo Credit: Nzube Okemiri / Beers in Sac

In talking about what inspired the documentary, Scott says “we wanted to be a part of reestablishing this region as a major hops producer, bringing locally sourced ingredients back to the Sacramento Valley and into the hands of our brewers. We wanted to highlight the local breweries quest for hops from local farms, and follow their journey from farm to glass.”

Filming started in July and just finished in late August. Scott says that Rohit opened their eyes to hops growing in this region and was the biggest influence in making the documentary.

“Likewise, Victoria Suan of Brew Wave is an incredible videographer, and without her dedication and hard work, this would never have seen the light of day,” Scott adds.

Photo Credit: Nzube Okemiri

Photo Credit: Nzube Okemiri

There are under 100 total acres of hops farming in California right now, and Scott says they are hoping that this will bring more exposure to breweries and farms alike – sourcing locally, pushing demand and delivering on what has become a consumer request.

“People want local, people want fresh, and Sacramento can be the leaders on producing the best hops, not just in California, but anywhere,” he says.

The film also features New Helvetia Brewing, Ruhstaller Beer and Oak Park Brewing, River Delta Hop Farm and Putah Creek Hop Farm. The premier starts at 6 pm at New Glory Brewing and tickets are $25 in advance. Visit http://beersinsac.com/premier/ to purchase your tickets and use promo code “10off” to get 10% off your tickets. The price of admission includes:

-Premier viewing of “Farm to Glass” Short Film Documentary

-Dinner from CaliLove Food Truck – Burger & a Side

-Commemorative Pint Glass

-16 Ounce Pour of Special Release Beer

-Beer Infused Caramels from Rebel Confectionery & Jams

-1 Raffle Ticket for Prize Giveaways

Photo Credit: Nzube Okemiri / Beers in Sac

Photo Credit: Nzube Okemiri / Beers in Sac

There will also be multiple screenings throughout Sacramento’s Farm to Fork Celebration (Sept 13 – 28), dates and times are yet to be determined. They are also working on an informative Farm to Glass CA website and any questions regarding sponsoring land, hops for home brewers, visiting farms, or farm events can be directed to info@beersinsac.com

Share the original post on the Beers in Sac website using #beersinsac for a chance to win 2 VIP tickets! Winners will be picked at random.

Check out the Facebook page for Farm to Glass and join the movement! What’s your favorite craft beer? Share in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Homemade for the Holidays: Sales!

As I have said before, part of my Creative Business Journey is to share stories of people who have started their own businesses and inspire me to keep doing what I’m doing. With that in mind, this week’s My Creative Business Journey post is interrupted by a listing of all the small businesses I know that will be hosting sales online this weekend! I know that sometimes buying from handmade/small businesses can be tough because it usually means spending a little more, so this list might help lighten the load a little.

The Petit Cadeau – Free shipping on everything | Code: HOLIDAY

Photo from Alison Butler

Photo from Alison Butler

I recently wrote about Alison for my Yo Momma Monday series and have felt so inspired by her slow gifting manifesto. She sells handmade heirloom celebration countdowns, all made in her home studio. She sources most of her items and packaging from independent/local businesses.

Ink and Dirt Designs – 20% off everything | Code: OHMYHOLIDAY

Photo from Ink and Dirt Designs

Photo from Ink and Dirt Designs

Karen Jansen is a crafty mama who creates typography art, subway art, word art, original and custom designs. She came up with the name Ink and Dirt because she not only makes beautiful prints, she also likes to work on landscape design projects!

Lix Hewett Photography/ Design – 20% off everything | HANGIT/ BRANDIT

Photo from Lix Hewitt

Photo from Lix Hewitt

Not only is Lix a wonderful photographer, she recently opened her graphic design shop on Etsy! She offers not only beautiful prints, but iphone cases and custom branding as well. Spoil yourself with a custom branding package and get a print for your friend. Done and done!

Sam Osborne – 25% off all orders over £5 | Code: HOHOHO13

Photo from Sam Osborn

Photo from Sam Osborne

As an aspiring illustrator and graphic designer, Sam is such an inspiration. I love her work and how seamlessly it goes from print to products. The moment you see something of hers, you know who it belongs to and all of her work is so bright and fun, it immediately puts me in a good mood.

Lu & Ed – 30% off everything except Team Lu & Ed merch | Code: StorenvyFlash30

Photo from Sam Osborn

Photo from Lu & Ed

I wrote about the wonderful Cody for Yo Momma Monday last week and shared all the awesome stuff she does with her business. She organized a 50-store Store Evny sale and you can view all the stores here. Sale is on Cyber Monday only.

Kitty’s Curiosity – 25% everything in store, including sale items (BONUS!) | Code: HOORAY13

Photo from Kitty's Curiosity

Photo from Kitty’s Curiosity

Genevieve makes both reclaimed and hand-dyed yarn in a smoke, pet and allergen free home. I virtually met in her the Oh My Handmade forums and she is always so very welcoming and helpful! Her yarn is absolutely beautiful and if I ever get into knitting again – I know where I’m headed!

Print Therapy – 20% off everything | Code: GetYoShopOn

Photo from Print Therapy

Photo from Print Therapy

Let me just say, best coupon code I have ever seen. Ever. Melissa and Nicholas discovered a mutual love for handmade paper items after planning their wedding. How freaking cute is that? They have a lot of meaningful cards for all the occasions, like this sweet anniversary card. I can’t wait to share their full story in my Meet the Maker series soon!

dylbug – Free shipping

Photo from dylbug

Photo from dylbug

Leslie started this company after her first son was born and she wanted some hip clothes for him with a personal touch. Now a mama of three, she is always working on adorable new graphics. I was just introduced to this shop through Facebook, and I think I might be in love.

Home Grown Books20% off entire site | Code: shopsmall

Photo from Home Grown Books

Photo from Home Grown Books

My little one loves books. She likes to flip through them, and mostly to eat them. Home Grown Books are all art-based and eco-friendly books, made through an entirely green process. The paper is recycled and sturdy (good for those inquisitive mouths) and the books are 5.5″ by 6.25″ – perfect for little ones! There are seven books in a set, and the artist of each set is spotlighted on the website – which I think is amazing, and unfortunately isn’t done enough.

Simply Mad Jewelry15% off entire order | Code: SPARKLE15

Photo from Simply Mad Jewelry

Photo from Simply Mad Jewelry

I have come to the realization that I won’t be wearing jewelry for a long time. At least until my daughter stops pulling at literally everything I wear. Not that I wore too much jewelry in the first place, but I do have a special place in my heart for fabric rings like the one above! Madeline makes all of her jewelry by hand, and she takes custom orders. 

You can also find a listing of shops with holiday sales on Omiyage – a crafty blog featuring the amazing Washi tape. I actually went on to Oh My Handmade to announce I was going to compile this list so people could promote their sales, when I found out that she was doing the same thing! A lot of these lovely people are from that community so there may be the same shops on her list. I’m going to head over there as well, to see if there are any sales I missed out on!

If you are hosting a sale this weekend, or you know an awesome shop that is and I didn’t know about it, please leave a link in the comments and on Facebook, Instagram and Twitter with the hashtag #shopsmallsales. You can also find more holiday sales on my Pinterest. If anything, I hope this inspires you to shop small and handmade this holiday season.

Yo Momma Monday: Alison Butler

yo momma monday

IMG_0509Meet Alison Butler, 31, from Newfoundland, Canada. She is a beautiful mama who recently launched her shop The Petit Cadeau, which is centered around celebrating and creating traditions. She creates handmade heirloom celebration countdown calendars for birthdays, Christmas, anniversaries and other special occasions. She loves to create and support handmade, and is usually happiest with a cup of tea and a book.

Alison cultivated her love for creating thoughtful gifts since she was a child and made homemade gifts or cards for her family, something that she says was fostered and encouraged by her mom. She took creative extra-curricular classes, such as art, pottery and cartooning but never took art in high school, something she still regrets.

“As an adult, it’s my “escape” – I love to make things, it calms my mind and body.”

As a mother to a  2 1/2 year old who works a full-time job aside from creating, she admits that she is constantly trying to find a balance, and that nothing ever really feels normal. (I second that notion). She usually spends a few hours each night creating and blogging, after her daughter falls asleep and tries  not to schedule anything on the weekend so her family can enjoy each other.

Image belongs to Alison Butler

Image belongs to Alison Butler

Alison credits motherhood for her inspiration to create things for children and to give more thought about the way she does things – like keeping celebrations simple and thoughtful. Most importantly, being a mom has taught her to slow down.

“Everywhere I look, I see parents trying to do everything bigger and better. It seems to stress most people out.,” she says. “Why is it really necessary?  It’s not. My message is always – they won’t remember the gift (most of the time) It’s the memories and experiences that are important.  I want my daughter to remember feeling special.”

It was this idea that prompted her thoughtful gifting manifesto, a beautifully and thoughtfully written post about why she buys handmade, and/or from local businesses. Never a last-minute shopper, she keeps a birthday book and starts planning and preparing well in advance, thinking about what that person would really love.

She also started Thoughtful Celebrations, a monthly e-mail newsletter that focuses on just that – planning thoughtful celebrations. Recipients are privy to recipes and tips for throwing parties and different handmade shops to support. They also get special coupons and previews to new projects she’s working on.

celebration-bags-2

“I think I have a lot of internal drive to keep working at something I love, even when some days don’t involve anything creative and lot’s of the time I feel completely exhausted.  I’m building something that makes me happy and joyful.”

After a Twitter chat with Oh My Handmade – the amazing handmade community that she belongs to – she wanted to do something fun to promote handmade busineeses. Since she also happened to be training for the NYC 2012 Marathon, and decided to name her series The Handmade Marathon. She selected 26 handmade business participants, one for each mile of a marathon. The marathon was subsequently cancelled, but since the series became so popular, she decided to keep it going.

“I feature one handmade business per month, and changed my interview questions to reflect the direction my blog is heading.”

Alison gets a lot of her inspiration from beautiful magazines and all of her favorite blogs. She reads Oh My Handmade daily and also loves Susannah Conway and Alisa Burke. One of her favorite shops is Herriott Grace – a father and daughter team who started selling gorgeous hand-carved wooden objects online five years ago – and Alison is a proud owner for the cloud cookie cutter!

Image belongs to Alison Butler

Image belongs to Alison Butler

The personal touch is Alison’s favorite thing about the handmade community and she loves being able to connect with others through Oh My Handmade and share her interests and passions with like-minded people.

“There is a real THRIVING supportive community around handmade.  It’s wonderful to be a part of that.”

As an only child, Alison says that she embraces quiet and enjoys sitting in coffee shops to sip and read. She unwinds at local yoga classes and is excited about a new studio she just found and she and her husband recently took a chocolate making class. FUN! She also loves to craft in her downtime and loves learning new trades. One craft she hasn’t learned but would love to try is letterpress.

“I haven’t found anywhere locally where I could learn, but it just looks so beautiful and interesting. Knitting is also high up on my “must-learn” list,” she says.  “I’ve tried a lot of different things over the years – most recently bookbinding/making, wool felting and art journaling.  I’ll try almost anything once!”

Image belongs to Alison Butler

Image belongs to Alison Butler

Alison says that her favorite thing about running her own business is interacting with new people and collaborating on projects and posts – and she has some great ones in the works in late 2013 and early 2014! She hopes that her blog will inspire people to make small, thoughtful changes. She wants people to feel inspired to make a gift when they might feel like they don’t have the talent and she wants people to start simple family traditions that will last a lifetime.

“Inspired to think about where the money goes and instead of buying five plastic toys, invest in one beautiful  toy – something that’s quality, made by hand.  Most importantly, I want you to feel like my blog is for you, because it is!”

As a mom, Alison works slower on her projects than she did in the past. She’s constantly planning new ideas for the shop and has  several in the works right now and she says she is learning to embrace the newer, slower pace of finishing projects or getting things completed.

Image belongs to Alison Butler

Image belongs to Alison Butler

“My hope for the future is to be able to incorporate creativity more into my everyday life.  I want to continue to slow down, listen, be present and enjoy my family to the fullest.”

You can find more about Alison, her thoughtful gifting manifesto through The Petit Cadeau blog and you can connect with her on Facebook, Twitter and Pinterest. If you know of an awesome mama who would be a perfect fit for this series, please leave a comment or share the link on Facebook, Twitter and Instagram. Meet some more amazing mamas on my Pinterest!