Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

My Creative Business Journey + Giveaway Winner!

My Creative Business JourneyI just looked, and the end of March was the last time I wrote about my own creative business journey. That’s almost six months! With the move, the discovery of a new baby and a toddler, it has been difficult to continually stay focused on making an income from home, as many of you know. So, I took some time out and shifted my priorities a little. It wasn’t until the beginning of August that I felt a kick in the pants and decided it was time to give it another go!

The most exciting adventure so far has been turning my blog into a self-hosted site. I tried it before but it didn’t work, so I turned to Amy Cluck-McCallister from Amy is the Party and IndieSacramento, and one of my favorite people in Sacramento, to help with my site and logo. She worked her magic, and we’re in the home stretch! When I started the blog in 2012, I never saw it as a way to make an income. It was just a place for me to write. But, as I have seen some really positive blogger/business relationships and I have seen how mutually beneficial it can be to both, I decided to give it a try.

I’ve seen a preview of what it’s going to look like, and let me just say that I’m super excited to share it with you!

In addition to blogging, I have decided to give my vintage/handmade/print shop another chance. I changed the name to collected + made and have reopened my Etsy shop under that name! I also opened up a shop on Society 6 and I’m selling on eBay too! I have even thought about vending at a local craft fair in November.

I’m excited to get back in the swing of things and to see if I can truly make a creative business out of my passions!

And as promised, the giveaway winner for the beautiful gratitude earrings from Compliment is: Jessica Eapen! Congratulations!!! The winner was picked randomly from my blog, Twitter, Facebook and Instagram! Jessica, please contact me at mamabecrafty@gmail.com so I can get your beautiful earrings to you!

unnamed 2How is your creative business journey going? Share in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Creative Business Journey: Project 2014

Image from Oh My! Handmade Goodness

Image from Oh My! Handmade Goodness

I have a lot riding on February. I have thought about where I want my creative business to go, and everything I have lined up is for next month. So, February is all about being fearless. I have been waiting for a lot of these changes, and they are finally coming to fruition. I need to put my fears aside and go headfirst into everything I want to do.

I loved this post from Krochet Kids

I loved this post from Krochet Kids

Here is what I’m most excited for next month:

  • I’m finally getting a blog update! I’m making the switch to self-hosted, and since I learned my lesson from trying to DIY it last year, I’ve taken another route. I’m going through Amy Cluck-McAlister, who I met when she donated some beautiful and fun jewelry to the first fundraiser I helped organize for Vox. Her site, Amy is the Party, is not only about web design – she shares a whole bunch of crafts, party ideas and spreads some of her local love for Sacramento. So yeah, I love her.
  • After a lot of thinking, re-thinking and some more thinking…I have ultimately decided to start selling Pampered Chef. It’s not a complete DIY approach to running my own business, but it will sure help me get to where I need to be in order to grow my business. It also gives me an opportunity to practice cooking and baking as much as I can, and who doesn’t love them some Pampered Chef? I’ll share the link to my site when it’s up in case you are longing for some cookware.
  • Getting Sweet Mariposa on Facebook and promoting the heck out of our stuff! We have a lot of good stuff up there and I’m excited to share it. I’ve learned a lot about product photography and photo editing through this, and I love that all my projects urge me to learn new skills that have been on my mind for a while.
  • Organizing the fundraiser for Vox. We need to get down the specifics so we can start creating flyers, Press Releases and getting more people involved. This is going to be a whole lot of fun, and I can’t wait to see how it all comes together.

be fearless

I have joined the Project Accountability Club through Oh My Handmade! Goodness, which has totally motivated me to get serious about my goal planning. I have simplified some and have limited my commitments to a few important things that really get me going. Since we’re doing this week by week, I’m sharing what my goals are for next week:

  • Hone in on my design inspiration for my blog and make a dream board specific to my blog. I already have a lot of ideas on my Pinterest, now I just need to pin down exactly what I want (see what I did there?). I need to pick the exact font, colors and theme that I want. This is so exciting! I am beyond thrilled to see what Amy comes up with. I’ve looked at her past work, and I love it. I know this will be good.
  • Get all set up on Pampered Chef. Sign up, get my website set up and then start thinking of some recipes I want to use with all of my fancy cookware!
  • Create a Facebook page for Sweet Mariposa and load all of our photos on there. Connect the page with our Etsy shop for a seamless theme. All of the other social media will be done through my blog account.
  • Meet with Estella of Sol Collective and Eric from Vox. Set a date and time and choose a name. Get started on the sign-up sheet for everyone who wants to get involved.

Ok, that should be it! This is all so exciting…I can feel the productivity flying out of my fingertips right now! I know if I can get all of this done next week, I’ll be on a really good start. What are your creative business goals? What do you hope to achieve this week? Share in the comments and connect with me on social media. Let’s ride this sweet rockin’ rollercoaster we call creative businesses together!