Meet the Maker: Amy Cluck-McAlister of Amy is the Party

meet the maker amyAmy Cluck-McAlister, whom I met two years ago when she donated some wonderful handmade jewelry to a fundraiser I was organizing, is a creative force to be reckoned with in the Sacramento indie community. She runs Amy is the Party, where she shares party styling ideas, DIY projects and the places and people she loves in Sacramento. She is also the founder of IndieSacramento – an online gathering of local creatives. She also happens to be doing all the behind-the-scenes design work on my new blog platform, which will be launched next week!

Today, I’m so pleased and honored to share a little more about her!

First, tell us a little about yourself!

Hello there, I’m Amy! I am a web designer with a passion for parties, decor, and desserts.

Some might say I was born in the wrong era. I believe in home cooked meals – in thank you cards – in baking from scratch. I strive to be the “hostess with the mostess”. I couldn’t agree more with Julia Child when she said “A party without cake is just a meeting” – although I think it’s perfectly fine to substitute cake with cupcakes or pie (or whatever dessert you find fitting). I also believe in creating memories – special moments of time that your friends and family will carry with them, long after the celebration is over. I believe in celebrating everyday with the little bits of joy that living creatively can bring.

As a blogger, entrepreneur, and web designer, I have been involved with both the online and local crafting community for several years.  A socially awkward socialite, I spend my free time supporting small businesses and events in my hometown of Sacramento, CA. I also enjoy searching for vintage treasures and indulging in the shenanigans of my husband and two cats.

Image Credit: Amy Cluck McCallister. DIY Tassel Necklace and Bohemian Bracelet. Click the photo for the full tutorial.

Image Credit: Amy Cluck McCallister / DIY Tassel Necklace and Bohemian Bracelet / Click the photo for the full tutorial!

How did you get into graphic/web design?

I took a commercial art class in high school. We mostly made posters and learned calligraphy but I knew that I wanted to use my artistic skills for advertising or something along those lines. I took a few graphic design and beginning web classes at American River (Community College) while getting my general ed out of the way. By the time I graduated, I knew I was specifically interested in designing for on-screen (computers). The closest degree program that Sac State offered was Graphic Design so I stuck with that for a year until I saw that a new Multimedia program was being added. I quickly changed majors! The Multimedia program sort of focused on making interactive CDs, which isn’t a really a thing nowadays. It’s hard to predict the direction technology will take us! When you get into something like graphic and web design, you have to be flexible and you have to continually educate yourself on new techniques.

What about entertaining and DIY’ing?

Both my parents and my grandmas on both sides were into DIYing different things. I grew up making handmade Christmas gifts and baking dozens of cookies for the neighbors. I lived for holidays and family get-togethers. I didn’t think about it much, plus I don’t think it was considered cool to be into domestic stuff when I was younger. After graduating college, I started to get back into crafting a bit. Then I started finding all these people online who were into making items that were actually trendy and I felt really inspired. This was about 10 years ago when sites like Craftster and GetCrafty were just starting.  I jumped right in and started making and selling jewelry. I gradually started to gravitate towards party planning since it incorporates all of my loves: baking, dessert styling, decorating, DIY, and graphic design.

What pushed you to start your blog?

Finding other people who were making crafts and selling them really inspired me. It seemed like a lot of those people were starting blogs and I wanted to be a part of it too, not just to show off what I was making but to show off what other people were making as well.

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial

Photo Credit: Amy Cluck-McCallister / DIY Hostess Gift Tags / Click the Photo for the full tutorial!

What is your creative process like?

I come up with ideas, scribble them on post-it notes, lose the post-it notes, forget some of the ideas, and don’t have anywhere near enough time to follow through with all the ideas that I don’t forget about! Occasionally, I actually get to follow through on something. I’m an impatient crafter but I’m also a perfectionist. Sometimes I forget to enjoy the creating process because I’m so excited to get to the end result.

What inspired you to start Indie Sacramento?

A couple national craft shows (Bazaar Bizarre and Renegade) popped up that were different from any craft show I had been to before (“not your gramdma’s craft fair” as they would say). The vendors made trendy items that I would actually wear or display in my home. Both shows were located in San Francisco (as well as other cities) but not Sacramento. I had started networking with local crafters and I knew we had enough local talent to put a show like that on here so I started IndieSacramento.

I felt like IndieSacramento was a pretty successful event, but it was also A LOT of work and a lot of stress. I decided that an online collective of local crafters was the way to go so I quit holding craft shows and choose to expand the website instead. Of course, now I have other ideas of what I’d like to do with the site but there never seems to be enough time!

How do you feel about the creative community in Sacramento?

I’m really proud of how our creative community has grown in recent years. It wasn’t so long ago when we were in need of a venue for “alternative” crafters and artists to sell their goods at. Now we’ve got all kinds of events like the Indie Craft Fair and GOOD, just to name a couple. I’m also really impressed with the amount of networking I’ve noticed among talented individuals in different industries – we’ve got bloggers and crafters, boutique owners, restaurateurs, photographers, event planners, etc. all working together to promote each other to put on awesome events together.

Photo Credit: Amy Cluck - McCallister / Amy's DIY Wedding / Click the photo for the full details

Photo Credit: Amy Cluck – McCallister / Amy’s DIY Wedding / Click the photo for all the details!

Favorite places to get your supplies (craft, party, etc) in town?

Wrapped All Up is a really fun warehouse type place that carries every kind of ribbon or wrapping you could want. The Paper Garden is a great place to get inspiration for paper crafting – plus they also carry some fun washi tapes and baker’s twine that you can’t get anywhere else locally.

If somebody wanted to start working on DIY projects, where would you tell them to go first?

There are so many resources, it’s hard to say! Brit.co is one of my recent favorites because they feature a variety of trendy and easy projects. I would also suggest joining a crafty forum or two. Cut Out + Keep is one of my favorites. You can check out other peoples projects and tutorials, network with people, and upload your own projects.

My husband and I just bought our first home (yay!) so I’m sure amy is the party will start featuring more home decorating projects (just like I started featuring more wedding related content before we got married). I think my blog will always branch out to fit my current interests, as long as it’s still related to entertaining and creative living.

Click the photo for the full DIY

Click the photo for the full DIY!

My plan is for IndieSacramento to include small businesses of all types, not just crafters. It will be kind of a directory for people to shop local and to find unique and fun businesses to support.

You can find out more about Amy and all the awesome things she’s doing at Amy is the Party. Want to be featured in Meet the Maker or know a special someone who should be featured? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

My Creative Business Journey: Resources

My Creative Business Journey

I am cowboy boots – deep in the middle of the transitional part of my journey right now. My blog is still in the redesign process and my friend and I are working on new items for our shop and I’m working on designing a really neat logo and beefing up our marketing. So, while I work on giving my businesses the attention they need, I wanted to share a few resources that are inspiring me right now.

Image from Confident Creatives

Image from Confident Creatives

When I worked at my College newspaper, my favorite type of article to write was a profile on someone. A lot of the other writers didn’t share the same feeling, so I was always assigned profiles – which made me ecstatic, and helped shape the profiles I write on my blog now. I love to hear people’s stories, and share them from my point of view. That being said, I will never write someone’s story for them, if that makes sense. This article on How to Write Your About Story from Confident Creatives is the perfect explanation of why I will not write an “About Me” section for anyone. Nobody can write your story better than you.

Image from Oh My! Handmade!Goodness

Image from Oh My! Handmade!Goodness

You already know my love for Oh My! Handmade Goodness. Sadly, I had to let my membership go until I am ready to dive in head first again, and it’s just not going to happen right now. But, that does not mean that I’m going to stop engaging in the conversation and reading what the wonderful Jessika Hepburn has to say. This month, she’s starting a new series called Shoots & Roots and she’s asking creative business owners to share their story about cultivating their business, much like gardeners cultivate their business. If you are interested in sharing your experience, there are several topics to choose from. I already have a topic in mind that I’m going to write about!

Image from How to Thrive

Image from How to Thrive

How to Thrive was founded last year and the Organizers Amie and Louisa are friends and business partners who share tips and resources for moms who are starting their own businesses. It looks like their Facebook page was just launched last month and they are still working on their website. You can find a lot of helpful information and motivation by visiting their Facebook and I’m really excited to see all that they will share in the future.

I hope these resources will help you and I would love to see any resources/tips you have. Share in the comments and connect with me on Facebook, Instagram, Google +, Twitter and Pinterest.

Fridays are for Favorites

fridays are for favorites

I’ve had my blog for over a year now, and it has been through a lot of design changes. Some were made public, and some just didn’t make the cut. The blog design I have right now is by far my most favorite design. I think it’s super cute and extremely user-friendly. However, I want a more personalized design. At some point, I want to design my own blog and websites, but for now…I need to leave the creativity in someone else’s hands.

Anytime I see a cute blog that I like, I always look up the theme and/or designer, if the blogger employed one. I used to keep a list, but that list has since disappeared. So, I did what any sane person would do, and looked up blog design on Pinterest. It’s kind of insane all the stuff that’s out there. I’ll be talking about blog design more in the future, but for now…these are some of my favorite designers.

Image belongs to Maiedae

Image belongs to Maiedae

Maiedae was founded in 2010 by Jenny Highsmith and Savannah Wallace and became a co-ownership in 2011. They are best friends who met in college and ultimately decided to start their small business together. At first, they offered handmade items, but decided to go the design route, and now they offer web design, blog design and branding packages. They recently launched the Maiedae mixer – a networking event in the southeast region – and The Brand Market – a workshop for creative entrepreneurs. I think I love them.

Image belongs to Deluxemodern

Image belongs to Deluxemodern

Deluxemodern is the beautiful brainchild of Christine, who had this to say about starting her own design company: “if you’re not obsessed, forget it.” I think that can be said about anything that takes a lot of hard work and dedication, but is totally worth it if you love it. She offers both one-of-a-kind and starter logos, branding, blog kits, social media kits, backgrounds and kits. So, basically anything you want.

Image belongs to Smitten Blog Designs

Image belongs to Smitten Blog Designs

Smitten Blog Designs is out of Portland, OR and is comprised of seven lovely ladies who all happen to be designers. They started offering free blogger templates in 2008, and after receiving so many custom requests, they started designing custom blogs. They not only offer templates for both wordpress and blogger, but they also offer logos, print design and even free printables. Right now, they have a special going where returning customers get $5 off their purchase of $50 or more. You can follow their blog for more specials and updates.

Image belongs to The Weaver House

Image belongs to The Weaver House

The Weaver House was founded by twin sisters Kelty and Hannah. So, here is everything they offer, from what I can tell. I’m kind of information overload right now. They have an online shop where they sell vintage shoes, jewelry, paper and dresses. I think they make the prints by hand from vintage magazines and images they have found. They also offer photography and graphic design services, where they will either create the entire graphic design project for you, or do small custom projects, whichever you fancy. In their off time (as if they have “off time”), Kelty runs Working Theory Farms with her husband and Hannah makes funny holiday videos with her husband. Got all that?

To say that this little journey has been inspirational would be a huge understatement. The way I felt looking through all of the portfolios has proven to me that I took the right step in attending design school, and that blogging is what I am supposed to be doing. I’m so amazed that there are some many creative people out there, and that a lot of them live in Portland, apparently. I’ve been wanting to visit Portland for so long, and now I feel like it’s a necessity. But for now, I’m going to take a nap. Do you have an amazing blog design that you want to share? Perhaps you’re a blog designer and want to show off your portfolio? Post in the comments and on Facebook, Instagram and Twitter with the hashtag #blogdesigns. You can find more of the blogs that inspire through Pinterest.