Meet the Maker: Rosaura Unangst

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Photo by Carmen Salazar Photography

While many may view Instagram as simply a photo-sharing app (that is, after all, what it is), I love that I have actually made a handful of connections on there – whether it’s finding a new person through comments or through something of theirs that someone else has shared – and I love it even more when that person happens to live in my town.

Rosaura Unangst, 26, lives in Midtown in Sacramento and runs Pigment and Parchment, her hand lettering and watercolor business. She designs for weddings, graduations, babies and more. She also sells prints and holds watercolor and lettering workshops in her studio in Midtown and around California. I am so happy to be sharing just a little bit of her story today.

What inspired you to start hand lettering, when did you first get into it? I’ve hand lettered since pre-school! I dabbled a bit in graffiti style in high school (mainly due to a big crush I had on a very talented artist named Vlad) but I think when I was 19 and a sign artist at Trader Joe’s that’s the first time I really started upping my game.

What were some of your first lettering projects? The first I vividly remember was making a sign for a Sadie Hawkins dance in graffiti lettering. (Again- that art nerd crush I had)
What pushed you to start your workshops, and what have you learned from them so far? I have done informal ones with family and friends for years and I was looking for a way to incorporate engaging with the community with my art business. It was a natural fit and is so much healthier for me (creating tends to be very isolating & as much as I like solitude I don’t want to become a total recluse). I’ve learned how therapeutic and universal creating is. I’ve always known this to be true for myself but after hearing countless people say how relaxing it is as they leave my workshop I’m on a one woman mission to get this message out there to everyone.
How much time do you spend on creating vs workshops vs businessy stuff? It really depends. There has to be balance between both which can be hard because I only want to create and host workshops but half the time I do have to promote, set up listings and websites, deal with printing and other businessy stuff. A goal of mine is to get an art agent so they can deal with that & I can focus more on making!
P&P Workshop

Photo by Lacey M. Carroll

How do you best manage everything with your caretaking job and personal life? There’s no perfect balance. That’s a myth. It’s all a work in progress and correcting when any one thing is taking over too much time. In the past year or so I’ve been a lot kinder to myself and allowed myself to accept I can’t do it all and that’s ok. Instead I focus on what I have accomplished and that leaves me feeling more empowered to haul ass again the next day!

Favorite place you’ve hosted a workshop so far? My in-laws’ patio overlooking Hermosa Beach. Life doesn’t get any better than when you can smell salt in the air.
What does your studio look like right now? A bit messy always but there is order in the chaos- not that anyone else would know it but I’ve got a visual memory and know exactly where everything is. It’s a lot better in our current home than ever before because I’ve got a swivel door that used to be a Murphy hideaway bed in the 40s and now houses all my crafting stuff and props. There’s a vintage bar cart with more of my fine art supplies, a rolling desk that doubles as a mini photo studio, a long desk for the computer, giant scanner & giant printer, a bookcase with all my reference art books & my cat Elphaba’s corner of shame (her litter box complete with styled cat supplies).
What do you think was one of the best business moves you made to get you to where you are today? I wouldn’t call it a business move but it’s definitely gotten me where I am today… going to a clinic and getting help with an eating disorder last year. Therapy taught me about living in the present, confidence, self worth, creating a life I choose and so much more. There is a reason my past art businesses and ventures weren’t as successful in the past and I think my personal life and issues were absolutely holding me back. Learning to take care of myself has not only done wonders for my personal life but it has everything to do with how I put myself out there as an artist today.
How do you motivate yourself every morning? Hm… Jasmine tea or fresh ground drip coffee. In truth- every morning I wake up to likes, comments and new followers on Instagram and though I don’t need validation from that I also can’t say it isn’t motivation to get moving on creating more awesome stuff. It’s really the comments every once in a while from a person really touched or inspired by my artwork that gives me enough motivation for a week. 
P&P art

Photo by Lacey M. Carroll

What do you do if you need to unwind? I mindfully do dishes (warm water & I splurge on the good smelling soap from Method), errands (surprising but they get me out of the house and walking around while not completely taking a break from life- two birds one stone!), play board games & go watch art house films with my husband Nathan.

Who are your biggest inspirations? My contemporaries- Katie Daisy, Lisa Congdon, Emily McDowell, Anna Rifle Bond & Molly Jaques. Talk about a power house of kick ass women. Earlier Inspiration- Frida Kahlo, Judy Garland, Vincent Van Gogh, Mid Century Design, Old Musicals

Favorite books on creative lettering? The bible is Creative Lettering by Jenny Doh (which I’m contributing to the sequel!! EEK!) Modern Calligraphy is a good resource too. I’ve got a few others but honestly just absorbing lettering from back when all advertising was done without the use of computers is where a lot of inspiration of creative lettering comes from.

Best/scariest thing about running your own creative business? The best part is I know I’m doing the thing that I’m best at. I am contributing to culture. Art is connecting to humanity on a level that strips away all the bullshit. The scariest part used to be not being seen as having a real job by lots of people- but now that I’ve made my peace with that I’d say the scary part is probably dealing with all the businessy stuff. I am learning, I am figuring it out slowly but surely but it doesn’t come naturally to me

Favorite thing about what you do? There is a certain pride and joy when you make something from nothing. To sum up & show off my musicals nerdiness- “The opposite of war isn’t peace. It’s creation.” (Johnathan Larson- Rent) Art connects you to other humans on a level nothing else can reach.

What has been one of your favorite projects/commissions that you have worked on? Oh that’s a tough one. A full room Peter Pan mural always had a special place in my heart. I’ve always encouraged people to never grow up.

suitcase

Photo from Rosaura Unangst

Best business advice you’ve received? Be yourself. Be authentic. Cuss if you want to. (Thanks Carmen & Dena!)

What kind of projects do you hope to work on next? Custom wedding suites that really tell the story of the couple. I’d love to do some more murals- it’s been a while but it’s like riding a bike. I’m bringing back the funky portraits I used to do- some of those would be fun!

Dream place to host a workshop? India. I’d want to cohost and start with someone teaching us the process of learning about pigment and making dyes and paint, then end with using the paint and/or dyes we just made to create art! Essentially the ‘farm to fork’ version of a workshop.

What advice do you have for people who are just starting their creative businesses? Be careful with spending a lot of time looking at what other people are creating. Of course you have to a bit to get a feel for what people are buying, charging and what’s already out there so you’re not offering the exact same thing. BUT! If you feel yourself being too influenced by other people’s styles or tastes and that starts to overpower your own aesthetic it’s time to unplug the computer and get back to your roots and your own eye. You’ll never please everyone. Own it. The people who like your style will like you that much more for not being the same as the mainstream offering.

thankyou

Photo from Rosaura Unangst

You can find out more about Rosaura Unangst and Pigment and Parchment by visiting her website, where she has a schedule of her workshops, links to her social media accounts (like her super cool Instagram) and details on her design services and pricing. She has printables for sale in her Etsy shop and her next workshops are in Santa Cruz on the 26th. There will also be a hand lettering workshop in Sacramento on the 31st.

I have a few spots open for Meet the Maker profiles this year so if you know someone who should be featured, let me know in the comments and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest! Keep on creating!

Fridays are for Favorites

fridays are for favorites

I have drastically limited my time on my personal Facebook page anymore. Sometimes I’ll post a photo of Cecilia so our family members who don’t get to see her often can get updates. Aside from that, I agree that it can be a major time suck, and I don’t get the fulfillment out of it that I used to. My blog page is a completely different story! I truly believe in the power of social networking now. If I see someone I follow post about a new place, page or community…I check it out to see if it’s something I’d like. And more of than not, it is. That’s just what happened when I found the Delta Workshop.

Photo from Delta Workshop

Photo from Delta Workshop

Delta Workshop is a studio located in Midtown, Sacramento, a city I frequent every weekend. They offer a variety of classes, like a knitting class for the next two weekends, and a blockprinting class in a couple weeks. There is an online gallery where you can see artists’ work, and a shop. Since moving to Stockton, I’ve been a little out of the loop with the art scene in Sacramento so I was stoked to see this! I’m definitely checking it out this weekend or next to see what it’s all about.

Another awesome find on Facebook…the Handmade Directory on Handmadeology!

Photo from Handamdeology

Photo from Handamdeology

Timothy Adam from Handmadeology  – a website dedicated to spotlighting different handmade shops and sharing creative business tips and resources. Awesome, right? –  launched the Handmade Directory. In the Directory, you can find crafty events and list your own event, you can shop by category and/or location, and you can add your own shop. Tim is offering a FREE listing for a limited time with the code 50OFFNOV. Get more updates on the Handmadeology Facebook. There are currently 75 listings and he’s shooting for 100 by the end of the day.

I was so inspired by what I saw, I got in contact with Tim and signed up as a Contributing Writer! Let me know if you post your business in the Handmade Directory and I will write a profile on you and your business to be posted on the Handmadeology site!

Photo from TrashN2Tees

Photo from TrashN2Tees

Jenelle Montilone, the wonderful woman behind TrashN2Tees, has started something new. It’s called Take Action Tuesdays, a series where Jenelle will share one way to take action – tutorial or tip, sharing a campaign, or a clip of pure human awesomeness – every Tuesday. If you haven’t checked out TrashN2Tees yet, then this will be the perfect opportunity. It’s a handmade line made completely out of recycled clothing, plastic, and pretty much anything she can recycle. She also features a Clothing Recycling Program and a Create Change app.

This find was from the wonderful handmade community that I am so happy to be a part of – Oh My Handmade Goodness.

Photo from Out of the Dark

Photo from Out of the Dark

Out of the Dark was founded by brothers Jay and Jade Blades as an extension to their charity Street Dreams that they founded 13 years ago. According to the website, Out of the Dark is a charitable enterprise that recycles, restores and revamps salvaged furniture as a means to train, educate and employ young people from disadvantaged backgrounds. Their projects are all about supporting young people achieve a better life and steer away from crime, and this project brings in the element of craft, DIY and work skills. Not to mention the development of self esteem and confidence. They also offer workshops and they feature an online store.

What are your favorite things that happened this week? Share them in the comments and on Facebook, Instagram and Twitter with the hashtag #fridayfavorites to simply tag me in the post! Find more Friday Favorites inspiration on my Pinterest!

Yo Momma Monday: Gretchen Fleener

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Meet Gretchen Fleener, 34, from Mound, Minnesota. She is an Industrial Designer, Web Designer and face painter. She runs her own business, Junk Mail Gems, where she sells fun items that she makes out of junk mail. She is also an awesome momma to her two sons, who are three and five. Gretchen took time out of her busy schedule to talk to me about how she manages everything, and what she wants her sons to learn from her business.

Gretchen got into junk mail art when she was making magnets from junk mail to preserve patterns that she liked in a functional way. She heard over and over again that she could sell her magnets, but it wasn’t until her sister urged her to start selling online. And that is where Junk Mail Gems was born, six years ago.

“She and I came up with the Junk Mail Gems name because the magnets looked like little gems.  I had a lot of fun designing the logo, then website, and coming up with more things to make out of junk mail to fill my store!”

Although  it may not be for everyone, Gretchen says that being the boss is the best part of running her own business. She loves that she can work when it fits in her life, rather than having to wait for work to be over to enjoy life. A life-long multitasker, she can be found packing items during a commercial break.

As for most small business owners, finances are a worry of hers. Fortunately, she has an incredibly supportive husband whose stable job covers the important bills, allowing her to work from home. He fits her business schedule into his and will come home early to watch the boys if she needs to go to a face painting job or a client meeting.

“He never talks down about my businesses or makes me feel less important because I don’t work 9-5 in an office anymore.”

Before she had her sons, doing anything creative or artistic gave her the most fulfillment. Now, she gets the most fulfillment from using her artistic skills (and revenue earned through them) on her boys.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“My kids blow my mind with the things they create already at age 3 and 5 and it’s so cool to see that part of me in them.”

As you might imagine, her boys love crafting with her, and her five-year-old has even caught the bug for turning junk into something he can use and play with! To help cultivate her boys’ creativity, Gretchen labeled a Rubbermaid bin “the project box” and throws odds and ends that the boys can use for their crafts. She also keeps all the kid-friendly crafting supplies at their level so they can create on their own.

“I love coming up with projects to do with them, but my favorite thing is to let them loose and see what they come up with on their own. One of my 5 year old’s most used Christmas gifts is his collection of brightly colored masking tape rolls that my sister gave him.  He is constantly rescuing things form our recycle bin and turning them into things…rocket ships, monster trucks, and houses for his stuffed dogs!”

Not only do her boys love crafting with her, they also love going to yard sales and thrift stores, too! Gretchen says that she talks to them about not wasting things or money, which has also taught them to be patient when they find brand new toys in a store, as they will probably end up at a yard sale or thrift store in a matter of time.

Much like her children, Gretchen loved going to yard sales as a kid and quickly became a big collector. Her collection is now limited to what she can use to decorate her house, and what her family can actually use. I feel your pain, girl. Her vintage finds came in handy last year when she redesigned her kitchen and decorated it with her scores from the 50’s. After facing the normal collector problem of acquiring more than she could use, she set up an Etsy shop.

“This gives me the thrill of the hunt, without the worry of collecting too much.  I love to imagine people looking through my site and getting as excited about finding the perfect thing for their kitchen as I do for mine!”

Gretchen says that she finds inspiration from everywhere – like an oil slick on the street or an old brick building. She also finds inspiration from surrounding herself by other creative people.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“I take TONS of photos and am always collecting inspiration for art, graphic, design or craft projects!”

As an Industrial Designer, Gretchen likes to stay current and is always looking into current and future trends. However, when it comes to her personal style, her love for the ’50s does not stop at kitchen utensils. She also leads a life that is deemed old-fashioned by many people today.

“..Staying home with my kids, canning stuff from my garden, baking cookies, making things by hand and cooking a family dinner each night!”

While Gretchen has always considered herself a motivated person, she says that she is now motivated by different things – like getting her work done early so she can spend more time with her family.

“I know that if I get overtired or overworked, I won’t be as good of a parent or spouse, and my family come first.  So in a way, getting in a little “me” time or letting the laundry sit there one more day  can be better for the family and everyone’s mood!  “

Gretchen credits her ability to get everything done to multitasking and creating lists, just like she used to make fun of her mom for doing years ago. Along with that, she stays super organized, and will rework how shes does something if she feels she’s not doing it efficiently enough – often finding a tool or an app that will help.

“But the one thing I don’t compromise on is sleep.  I just can’t function well on any less than 8 hours a night, and when I get enough sleep, being super productive comes much easier during the day!”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Although Gretchen says that she doesn’t really feel like her work is “work,” she does like to get outside and go fishing, biking and gardening. Living on a lake doesn’t hurt, either. She also likes to paint and work on something creative that is related to her businesses. One craft that she would like to practice more is knitting.

“I’ve done a little, but I love to crochet and really like how much faster it goes!  I’d love to learn how to make my own soaps or candles.  And I’d really love to learn Henna.  It seems right up my alley and would be a great addition to my face painting offerings!”

Gretchen also runs as a series of “Momtreprenuer” Interviews on her blog, as she says that she is always encouraged by hearing how other moms run their businesses and homes.

“So, I thought others might enjoy them too!  It’s also one small way that I can help support fellow moms by spreading the word about their businesses.”

She hopes that her Junk Mail Gems business gives people a new way to look at “junk.” She shares tutorials on her site for various recycling projects, so that people can get new ideas for their own projects.

“I hope to inspire them to find a way to do what they love and maybe even make a little money doing it!  I am always so happy to hear from people who were inspired to try a project I’ve shared too.”

Since Gretchen’s sons will be in school full-time pretty soon, she plans on adding more jobs to her line of work (as if she doesn’t have enough already) like freelance retail fixture design and body painting. She also wants to expand the merchandise section of her online face painting store and seek out more retailers for Junk Mail Gems.

“Right now I have no desire to go back to the corporate gig, but have a huge list of things I’d like to do to grow all of my businesses”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

If you are feeling inspired by Gretchen like I am, you can connect with her through Junk Mail Gems and ID Mommy and can also find her on Facebook and Pinterest. If you know someone who would be a good fit for Yo Momma Monday (your beautiful self included), post in the comments and on Facebook, Twitter and Instagram. Find more Yo Momma Monday inspiration on my Pinterest!

I’m famous!

IMG_3461Ok, not really. But, I’m now on the Let’s Go Home app, on the iPhone. A few days ago, Robert Ringman, the creator of the app contacted me and asked if he could feature my garden on his app! The app features nine different sections: building, DIY, decorating, organizing, art, gardening, remodeling, crafting and painting. You can click on each section and it will take you to a list of sites where people write about the same stuff.

You can share your projects and earn badges. I haven’t added anything since I only post about my garden once a week, but I am working on a project that I’m planning to post when I’m done.

It’s definitely an app worth checking out, and for more than just seeing my garden post 🙂 It looks like this app is relatively new and there’s not a “follow” option, but it does take you directly to that person’s blog so you can take it from there. The app is free and you can start posting right away.

I believe the app is only available on the iPhone so if you have that and you think you would be interested in such a thing, you should definitely go check it out. I’m hoping to have my projects up by the end of the week!