Meet Jane, 51, a quiltin’ mama of four from Cleveland, OH. She sells her quilts, pillows, totes and repurposed items in her Etsy shop and posts tutorials on her blog – Maiden Jane. I found her blog while searching for upcycled apron ideas, and I instantly fell in love with her story.
Before she was gifted one by her husband before the birth of their first one, Jane had never used a sewing machine. She did, however, love to create things and sewed by hand when she was a little girl. Although her mom never sewed “not even a button,” she supported Jane’s hobby buy purchasing her craft kits.
“So I am largely self-taught. My mother-in-law helped me in the early days and I also attended classes at the Sewing Expos that came through town.”
For Jane, most her inspiration comes from her daily life. If she has a need that she feels is not being met by the products on the market, she will try to create a solution.
“That’s how my Oversized Tote came about. My husband and I tried all different ways of carrying all our supplies to the beach – plus the kids! We decided big bags would be the answer.”
She is also inspired by stuff that other people might be considered junk.
“I am a little sad when I go to a garage sale or the thrift shop to see all the stuff that we – first, buy, then, pitch. I hope that I don’t accumulate so much in my own life that will later be sitting on shelves.”
Her customers are also a source of inspiration, as they will ask her to make certain items that may end up spawning an entire line!
As a small business owner and mom working from home, Jane does not have a set schedule. She does, however, set goals for how much time she wants to spend on certain tasks. She will take breaks for housework and when her kids come home, and she sets aside specific days for her errands.
“…This year I am trying to be working by 7:30. So that means checking email early and then getting started working on sewing. I rarely work for more than two hours straight without doing something else…
I can fritter away a lot of time on social media, so I am trying to confine that to morning,
lunch, and evening. But it’s an important part of my business. So much of my work is custom and then the product ships out right away, so that means I have to photograph it within a day or two of being done.”
When Jane and her husband built an addition to their home, they added a master bedroom. The designer wanted to add a glamorous bathroom or a walk-in closet, but it was Jane’s husband who offered up the idea of a craft room/office. And Jane couldn’t be happier with the decision.
“One of the best things I have is a mobile table. It is on wheels so I can move it around the room or out of the way. The height of the table can also be changed. Side flaps on the table change the table size
to make it narrow. So the entire table can slide under the counters. We also have several mobile file
cabinets – which gives us storage and extra seating for when the kids are working in here.”
Jane bought an entire Singer sewing book set at a closeout sale years ago, and she still refers to them often. She also likes Simplicity’s Simply the Best Sewing Book, The Reader’s Digest Guide to Sewing and the Vogue Sewing Reference Book. For newer books, she likes A Bag for All Reasons by Lisa Lam and In Stitches by Amy Butler.
“I get a little frustrated with the traditional pattern makers. It seems they have forgotten how to write a pattern for beginners.”
Not only does Jane share her love of sewing and quilting on her blog, she also shares tips on practical living. Since she and her husband are both engineers, they thrive on order and solving problems that arise in their growing family. They are constantly changing and organizing things to adapt to their evolving lifestyle – like simply storing plastic grocery bags in an old milk jug with holes cut on the top and sides.
“Do you know, we still use that jug after 20+ years? My husband jokes that it saved our marriage! Since I am practical in nature and some of my products were borne of the idea of being practical, yet pretty, I used it as a basis for developing my brand.”
Jane gets tremendous satisfaction from working with her hands and making as much as she can. She started sewing for herself and her kids and would make gifts for people when she could. She created t-shirt blankets for her nieces and nephews as High School graduation gifts, and after encouragement from a friend, she opened an Etsy shop. Soon after that, she started a website and her business has continued to grow in the last five years.
“I almost feel selfish because I enjoy it so much…I love doing it for the creativity but I am motivated by the financial gain.”
Even though her kids and husband help out when it’s needed – doing chores, make pickups and drop-offs, help with laundry and set the table – she remains an one-woman operation. Her oldest daughter, who has modeled on her website before, is now off to College so her other daughter, Annie, has taken over modeling. She also has her own Etsy shop called Pink in Mind.
Jane’s work and has been featured in quite a few websites, such as Craft Gawker, Craft Gossip, Totally Tutorials and All Free Sewing. She says that it has been a mixture of her submitting her work to different sites, and getting sought out by different bloggers.
“I was thrilled to have a few projects featured on Craft Gawker because that forced me to improve my photography. But I’m clearly not “there” yet because I continue to get rejected! I haven’t made it into a magazine or book yet, but that might change soon!”
Jane is inspired and motivated by piano music, and since her oldest son is a jazz pianist, her house if full of music! She loves both classical jazz and New Age – like Jamie Cullum and George Winston. She will also listen to musicals and soundtracks while she sews.
Since Jane sells patterns for some of her quilts, she wanted her customers to be able to share their creations that they made with her pattern. So, she added a board on her Pinterest for all of her customer creations. If a customer puts their work on their own blog, she can also add that to her Pinterest board.
“If my customers send me a photo, I put it on my blog and then pin it. Then I have a reference board for other customers to see finished blankets.”
When I asked her what her advice was for new moms who are also starting their own businesses, she had this to say:
“First, enjoy your time with your babies. When they are young and on schedules, you can use nap time and evenings. That’s when I sewed a lot. Then again, I was only sewing for fun at that point. It was a wonderful outlet for me. I see so many amazing business women and bloggers and wonder how they do it all with young kids.
In my opinion, it gets harder when the kids get older. When my kids hit the teen years, my life turned into chaos. Suddenly, I was running kids to practices. No longer was the evening my own as the kids were staying up later. So my point is, life goes by so quickly.
Here I am, starting a business in my late forties. When I went to college for engineering, I realized that I didn’t really love it by my junior year. But I also decided that I would have many careers in my life. So I was open to whatever path my life would take. If you are starting a business at home, go for it. Dive in. You’ll learn as you go. It’s so easy to start an Etsy shop. But find what works best for your family.”
Jane hopes to continue to grow her business and says that she always has new ideas for products if she has some time to design them, and she has also been percolating with products she could have made with a small manufacturing house or collective.
“I only have two hands and although I love to create with them – and I always will – I can’t see how to grow my business without additional help. I love collaborating with other makers and have some new bag fabrics in the works. Usually my mind is overflowing with ideas.”
If you would like to find out more about Maiden Jane, visit her here. If you or somebody you know would make a perfect feature for this series, share a link in the comments and on social media or e-mail me with the information!