Yo Momma Monday: Emmaline Lamond

yo momma mondayMeet Emmaline Lamond, 36, from Mornington, Victoria, Australia. She is the beautifully creative mind behind Coco Press and is mama to her beautiful one-year-old daughter, Amelie. I met Emmaline through a Giveaway she was hosting and I was lucky enough to win her amazing hand-printed cards! Today, I’m honored to share her story with you.

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Emmaline was first introduced to lincout printing in her high-school art class. After school, she had to put her creative ventures aside and as she says, “get on with life,” but decided to take them back up again after she found her old art supplies in a box during a recent move.

“I found my printing gear and fell in love, again. At the time I was working in a stressful corporate job, I found that carving a lino block in preparation for printing was incredibly stress relieving. I was hooked and my obsession has continued to grow over the last few years to a point where I now have a studio over flowing with ink, printing gear and most importantly, three beautiful presses.”

So, what exactly is linocut printing, you ask? I know, I had the same question and Emmaline filled me in a little of the process.

“Lino cutting is a method of relief printing. Its lots of fun, well at least I think so. You basically start with a sheet of lino, I use a softer vinyl product and carve into it with special tools that allow you to cut away the negative space, this leaves only the positive space (the actual parts that print).”

“Think of it as a great big hand carved stamp that you then ink up with a roller (brayer) and then stamp onto paper, with the help of a printing press. I love the tactile nature of printing, I love the problem solving involved, the subtle tweaking you have to do to get it just right.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

Emmaline works with a press from the ’70s as newer machines are not really being manufactured right now, but to my surprise, she informed me that there are people who use reconditioned machines that date back to the 1900’s! She says that she would love an older press, but they are harder to find – and more expensive – in Australia than in America.

“I do love that they each have their own history, where have they come from who has worked and created on them in the past? For the time being, I am content to work with my lovely Chandler and Price table top and my smaller bright red Adana table top press.”

While Emmaline had been involved in craft fairs for a few years, she did not decide to make this a full-time business until September 2012, when she was put on maternity leave.

“I have been working very hard for the last 12 months or so to build up my business, create a larger range of cards and prints, find the right craft markets for my work (we moved interstate at the same time I started my business), learn the finer points of letterpress printing all while learning to be a mum for the first time!”

She recently launched the invitation side of her business, and she also launched her wedding stationary at a local Bridal Expo. Since she is still building that part, she says that most of her sales come from her letterpress cards rather than her wedding stationary.

Amelie is already a big helper! Photo from Emmaline Lamond

Amelie is already a big helper! Photo from Emmaline Lamond

“I LOVE working with couples to create their perfect wedding stationery. I adore hearing all about their big dreams for their big day, the dress, the location the colour scheme, all of it. It really inspires me to create something unique and beautiful just for them, something that will remain a treasured keepsake they can pull out as the years pass and they celebrate many anniversaries together.”

Like many of us new moms (ok, probably all of us), Emmaline hasn’t had a normal work day since having her little girl last year, and she says her work style has definitely changed.

“I try to keep a to-do list at hand and do my best to work my way through it in 10-minute chunks, as this is usually the longest my little girl will play independently. There is always something to do, drawing, refining my designs in Photoshop, cutting paper, printing, packaging, photographing my products, listing my products… the list goes on and on!”

All of the designs on Emmaline’s cards, invitations and linocut prints are created by her. She says she is drawn to Art Nouveau and whimsical images, and also loves creating her own quirky designs for cards and invites. As for the wedding side, she opts out of the traditional wedding designs, as she says there are plenty of people who “do traditional designs way better than me.”

“But no one else can create my designs exactly like I do. All my designs start with an idea, an inkling, a whimsical daydream that I turn into a drawing and the drawings I like the most are converted into digital images with the help of a scanner, Photoshop and my trusty Wacom tablet. These digital images are then made into photopolymer plates that are used for the actual printing.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

While Emmaline admits that being a new mom and starting her creative business can be a little tough, she says that she loves every minute of it.

“I feel so privileged to be in a position to make my small dream of entrepreneurship come true. I am totally motivated by my daughter I want to be able to show her that it is possible to live the life you dream of, for me that means building a sustainable business that will allow me to contribute to our household whilst building a loving and nurturing home for my little family.”

Although Emmaline works alone, her partner helps with the little one on the weekends so she can spend a few hours printing on the weekend. She waited until her daughter was a little older to return to the craft fair scene, and now her daughter gets more compliments than her art does!

I love everything about being a mum. I adore my little girl. I could complain about lack of sleep and those downsides you hear other people talk of but I don’t really mind, she’s only this little for such a short time that I just want to enjoy it all.”

She is focusing on craft shows that are close to her home, and fortunately she lives in a beautiful beachside area which is popular for tourists, and therefore also popular for craft shows. She says that the best and worst part about running her own business is that you live and breathe it.

Photo from Emmaline Lamond

Photo from Emmaline Lamond

“I love that I have so much passion and drive to make this a success but I also know that I should step away from it more often to live in the moment with my baby and my partner.

While Emmaline has a hard time picking her favorite thing about the entire creative process, she can easily pinpoint her favorite part of the printing process.

“That first time you get to see a new print, peeling the paper back off the printing plate to see the image revealed for the first time- its just magic!”

Emmaline describes her personal style as quirky, whimsical and fun, and she wants people to be able to recognize her work the moment they see it.

“I think it’s also important to have a bit of a sense of humour about your work and to realise that what you create isn’t going to appeal to everyone.”

She recently started creating her own tote bags, and said that they are now on the sidelines while she perfects them, but that won’t last long. And as for the future of her creative business as a whole, well – you will just have to wait and see!

Photo from Emmaline Lamond

Photo from Emmaline Lamond

I have huge plans for the future, I’m working on a top secret kick arse idea a the moment, one that will take lots of hard work and maybe more risk than I am used to but one that I am determined to bring to fruition, I am hoping to unveil it all next summer! So stay tuned for more exciting news as I bring the project together.”

Yo Momma Monday: Bev Feldman from Linkouture

yo momma monday

Meet Bev Feldman, 31, from Cambridge, MA who is the newest mama I know, and the jewelry designer behind Linkouture – the modern chainmaille jewelry company that she started in 2010. She welcomed her first baby, Eve Lily Feldman, on the 17th of this month.

This interview was completed before Bev had her baby. You can read more about her sweet baby girl here. Her Etsy shop is currently in Vacation mode until the end of January for some mama/baby bonding.

Bev was first introduced the jewelry making business in the third grade, when she and her friends made and “sold” safety pin beaded bracelets to their classmates as part of a project for school. Then in the seventh grade, Bev participated in her very first craft fair – where she sold daisy chain necklaces and bracelets. It wasn’t until she discovered chainmaille on Etsy that she got serious about her craft.

“I discovered Etsy and went on a bit of a pearl-buying binge before I discovered chainmaille. I was instantly drawn to the look of it and decided to try it out myself. Before I knew it I was hooked and decided I wanted to open my own Etsy shop.”

Photo from Bev Feldman. Credit: George Diep

Photo from Bev Feldman. Credit: George Diep

With a background in both education and human services, Bev worked with Cambridge children and families who dealt with autism – organizing playgroups, doing outreach and general family support. Before she decided to take her business full-time, she traveled around South America for five months with her husband.

Bev initially started her blog as something she was supposed to do for her business and write a whole lot in the beginning, as she was more focused on the blog she shared with her husband – Flight of the Feldmans – where they chronicled their five month journey in South America.

“When I got back in June of 2012 I decided to focus more on my personal blog, and in the process realized I actually really liked blogging.”

Naturally, Bev’s pregnancy altered her work, especially in the first trimester and by the second trimester, she was feeling more like herself again. Once she hit the third trimester, it more affected the physical aspects of her work – like lugging around heavy tents at the local craft fairs she attended.

Photo from Bev Feldman

Photo from Bev Feldman

“I’ll admit, the first trimester was tough. I was exhausted, nauseated when I wasn’t eating, and it totally messed with my emotions. I really didn’t feel very motivated and wondered how I would ever work on my business… Also, I realized it wouldn’t be realistic for me to do holidays shows since I am due right at the start of the holiday season. Thankfully I am able to sell my jewelry at the Boston Handmade Holiday Gallery–amazingly things worked out really well and I’m lucky to be part of such an awesome handmade group!”

Bev has always loved going to craft shows and knew that was something she needed to participate in to really get her business rolling. Like anyone who is just starting out, Bev was nervous about applying and says she has been rejected from a couple of shows. However, she has also been surprised by the shows she did accepted into.

“It is a lot harder than I thought it would be (both getting accepted and actually participating in them), but it was well worth it in regards to exposing my work to more people and connecting to the handmade community in the Boston area.”

Depending on what’s going on that week, the amount of jewelry Bev makes per week varies. If she has a craft show one week, she will focus on creating new pieces and restocking her inventory – meaning she will average about 30 pieces per week. Other weeks, she will focus more on blogging and less on creating jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“Some days I am more focused on blogging, other days it is preparing for a show and making jewelry. Each day is so different it is hard to say what a normal day is for me! The one thing that is consistent is how shockingly fast each day goes by.”

Bev’s workspace also doubles as their kitchen table, which she says drives her husband a little crazy, especially when she is making jewelry! The large size and brightness of her kitchen makes it a good space to work, although she would love to have a little studio of her own, one day. She says her inspiration for designs can either come from wandering around a bead shop for a while and looking at all the different beads, and sometimes an idea might just pop in her head.

“Other times I will pull out a bunch of supplies and just see what I come up with.”

Jewelry wasn’t the only thing Bev started as a child – she also got into knitting in the fourth grade, when she was home sick for a day. Her mom got her some knitting needles and yarn, and taught her the basics. She didn’t pick it up again until she was sophomore in College and saw some people doing it, then she got a book and retaught herself. Now, she will do it as a social activity but says she never got into it the way she did with jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“It’s one of those activities I’ll do for awhile and get bored with and not touch again for a year or two. Unfortunately as a result I have several started projects and way too much yarn!”

She also took woodworking when she was in middle school and loved it, and would like to take a class again. Another hobby she has wanted to try for years is glassblowing.

For Bev, the best thing about running her own business is learning new skills that she probably wouldn’t use otherwise, and making her own schedule. The scariest part is identifying herself as both a jewelry artist and a blogger.

“I have also gained a lot of confidence in myself and surprised myself with what I am capable of doing…for the longest time I felt like a fraud and was going to get called out on it.”

She recently started a series of interviews with a variety of makers because she wanted to support other handmade businesses, something she knows needs to be done as a small business owner herself. She was inspired to start this because she is always amazed at what other people are doing and wanted a platform for sharing what she found with a broader audience.

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Photo from Bev Feldman

“I definitely learn a lot from the people I interview–I think they offer great advice, which is actually applicable to more than just other makers.”

Looking into the future, Bev dreams of putting a book together for children and parents. Through her, she hopes that people will find inspiration to start businesses of their own.

“When I tell people what I do, I often get “That’s so cool! I would love to do something like that.” Just a couple years ago I would have never imagined I would be working for myself. I hope to inspire people to see that anyone can do it.”

You can find out more about Bev and Linkouture by visiting her website and connecting with her on Facebook, Twitter and Pinterest. If you have an idea for Yo Momma Monday, let me know by posting in the comments or using the hashtag #yomommamonday in your posts on Facebook, Twitter and Instgram. Visit my Pinterest to find more awesome mama inspiration!

Meet the Maker: Jess Van Den from Epheriell

meet the maker

Photo from Jess Van Den

Photo from Jess Van Den

Meet Jess Van Den, 32, from Sunshine Coast Hinterland, Queensland, Australia, who runs her own handmade jewelry line, Epheriell, and also founded Create & Thrive, an excellent resource for creative business owners. Create & Thrive has become a huge part of my research and reading for both my blog and my creative business projects I’m working on, and I’m so privileged to share her story with you.

Jess has not only one Bachelors degree, but three of them – in Science, Arts and Education. Before she decided to turn her love of jewelry making into a full-time career, she worked as a traveling Science communicator for the Queensland Museum and her last position was a Manager at a Math and English tutoring center for two years.

She got into making jewelry in 2008 and started out buying components at Spotlight (the Michaels of Australia) and stringing pieces together.

“I didn’t really have any skills, but I slowly learnt more and more – and after taking a weekend silversmithing class, my course was set!”

At first, Jess was simply selling jewelry because she had so much of it scattered around and thought “maybe I can sell some.”  Her decision to make it a career was accidental, and might just be one of the best stories I’ve heard to date. She and her husband got married in 2009 and wanted to travel around Australia in a camper for a year.

“We converted an empty courier van into a camper over summer, but I had a huge saga of dental problems at the same time that prevented us from leaving. I had no job, so I just threw myself into the biz… and, well, the rest is history as they say. We never did get to go on that trip… but we will, one day!

Beautiful earrings from the Earring of the Month club. Photo from Jess Van Den

Beautiful earrings from the Earring of the Month club. Photo from Jess Van Den

Her decision to name her jewelry line Epheriell was easy and simple, as it was an online alias she used for many years. She says it’s the mash-up of “ephemeral” and “ethereal,” meaning “lasting for a very short time” and “extremely delicate and light in a way that seems too perfect for this world,” respectively.

A “greenie” from the way back, Jess ran a now-defunct blog called Sustainable Suburbia before starting her jewelry line, so its only natural (no pun intended) that she is dedicated to finding recycled sources for her jewelry. She struggled to find sources at first, but finally found a 100% recycled silver.

“I was keen to find a recycled source. All my sheet and wire is now 100% recycled. I’d love to find a source of recycled sterling silver chain, too, but that hasn’t happened yet.”

Photo from Jess Van Den

Photo from Jess Van Den

Like many small business owners, Jess loves the freedom that comes with running her own business, but does admit that she does panic a little when business slows down a little, which fortunately does not happen to her too much anymore.

“Enough years have taught me that things always pick up again!”

After running her jewelry business for a few years, Jess decided to start Create & Thrive as a source of practical advice from people who thrived (again, no pun) in their handmade businesses. She wanted to get writers that were a part of the handmade business community and she will actually be welcoming six new writers in 2014!

Photo from Jess Van Den

Photo from Jess Van Den

“There is a lot of advice and info out there written by coaches, consultants, and marketers… but not so much written by people actually walking the talk of running a handmade business day-to-day.”

Jess and her husband, Nick, work in two rooms in a converted barn (she really is a greenie!) and her studio takes up the wall of one room. She has a desk with her computer and another desk for all of her jewelry work. She also has a soldering and buffing station outside.

She recently took a digitial sabbatical for a few days, which she credits for improving her workflow and she wrote about all the changes she is making here. She says that her routines, calendars and schedules ensure that she stays on top of everything, and even though it may not all go smoothly, she is usually able to get everything done.

Yup, that's an old barn. Crazy, eh? Photo from Jess Van Den. Credit: Paul Harris

Yup, that’s an old barn. Crazy, eh? Photo from Jess Van Den. Credit: Paul Harris

“I also have a fabulous Assistant Editor for C&T – Megan Eckman – and I don’t know what I’d do without her.”

Jess names jewelry designer Megan Auman and Business Strategist and writer Tara Gentile among her many mentors, but she can’t pinpoint where her inspiration comes from. She says that sometimes an idea will pop up fully formed in her head.

“Other times I’ll sit down with my sketchbook and deliberately doodle until I come up with something I want to turn into reality. My morning walk is always a good idea-generator, too.”

When Jess is not busy creating beautiful jewelry and motivating small business owners with Create & Thrive, she loves to read and is currently on her third Kindle. She’s mostly drawn to the indie fantasy/paranormal romance genre and science fiction, her first love. An amateur triathlete, she also runs, swims or cycles almost every day.

Her new bike! Photo from Jess Van Den

Her new bike! Photo from Jess Van Den

Photo from Jess Van Den

Photo from Jess Van Den

She and Nick also love going hiking, and traveled through all of the National Parks down the US West Coast this year. They have traveled all over the world, and Jess takes a little something from each place she has visited.

“There have been so many amazing places – each one with something unique. I loved snorkeling off the islands in Fiji; taking a helicopter ride over the Great Barrier Reef at sunset; walking the streets of Paris and New York; hiking amongst the Redwoods in California; swimming in Crater Lake in Oregon; playing in the snow in Whistler, Canada… and the list could go on. The world is endlessly beautiful and I only wish I could see all of it before I die.”

Jess says that anyone who hopes to venture into the world of silversmithing should simply “just start playing.” She recommends taking an in-person course (something you might be able to find on Skillshare) and she also recommends checking out Flourish & Thrive for the business aspect, as she says they are focused on helping jewelers grow their businesses.

Nested Necklace. Photo from Jess Van Den

Nested Necklace. Photo from Jess Van Den

Looking into the future, Jess hopes to grow Create & Thrive and to reach more people with the same mindset she has now – to give them practical information and advice to make their handmade businesses a success. When asked what she liked the most about the handmade community, she said “the warmth and support.”

“People are part of our community because they have a passion for what they do, which I love.”

She wants people to realize that they don’t have to stick with the same day job day in and day out, if it’s not something they love and enjoy doing.

If they have a passion or an idea that they want to turn into a business, they owe it to themselves to give it a red-hot go. After all, what’s the worst that can happen? You fail and keep doing that job. But if you make it work, you get the satisfaction of waking up every day knowing you’re doing something you love, following your own path. No-one’s going to do it for you – it’s up to you. If you want it, go for it!”

Entwined Oxidised Urban Eco Earrings. Photo from Jess Van Den

Entwined Oxidised Urban Eco Earrings. Photo from Jess Van Den

Find about more about Jess and her beautiful jewelry by visiting her at both Epheriell and Create & Thrive. You can also connect with her on Facebook, Twitter and Pinterest. My Meet the Maker series appears every other Wednesday and you can find out more about these lovelies by visiting me on Facebook, Twitter, Instagram and Pinterest. I would love to keep this going as long as I can, so if you know of anyone who would be a good fit, let me know!

Yo Momma Monday: Gretchen Fleener

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Meet Gretchen Fleener, 34, from Mound, Minnesota. She is an Industrial Designer, Web Designer and face painter. She runs her own business, Junk Mail Gems, where she sells fun items that she makes out of junk mail. She is also an awesome momma to her two sons, who are three and five. Gretchen took time out of her busy schedule to talk to me about how she manages everything, and what she wants her sons to learn from her business.

Gretchen got into junk mail art when she was making magnets from junk mail to preserve patterns that she liked in a functional way. She heard over and over again that she could sell her magnets, but it wasn’t until her sister urged her to start selling online. And that is where Junk Mail Gems was born, six years ago.

“She and I came up with the Junk Mail Gems name because the magnets looked like little gems.  I had a lot of fun designing the logo, then website, and coming up with more things to make out of junk mail to fill my store!”

Although  it may not be for everyone, Gretchen says that being the boss is the best part of running her own business. She loves that she can work when it fits in her life, rather than having to wait for work to be over to enjoy life. A life-long multitasker, she can be found packing items during a commercial break.

As for most small business owners, finances are a worry of hers. Fortunately, she has an incredibly supportive husband whose stable job covers the important bills, allowing her to work from home. He fits her business schedule into his and will come home early to watch the boys if she needs to go to a face painting job or a client meeting.

“He never talks down about my businesses or makes me feel less important because I don’t work 9-5 in an office anymore.”

Before she had her sons, doing anything creative or artistic gave her the most fulfillment. Now, she gets the most fulfillment from using her artistic skills (and revenue earned through them) on her boys.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“My kids blow my mind with the things they create already at age 3 and 5 and it’s so cool to see that part of me in them.”

As you might imagine, her boys love crafting with her, and her five-year-old has even caught the bug for turning junk into something he can use and play with! To help cultivate her boys’ creativity, Gretchen labeled a Rubbermaid bin “the project box” and throws odds and ends that the boys can use for their crafts. She also keeps all the kid-friendly crafting supplies at their level so they can create on their own.

“I love coming up with projects to do with them, but my favorite thing is to let them loose and see what they come up with on their own. One of my 5 year old’s most used Christmas gifts is his collection of brightly colored masking tape rolls that my sister gave him.  He is constantly rescuing things form our recycle bin and turning them into things…rocket ships, monster trucks, and houses for his stuffed dogs!”

Not only do her boys love crafting with her, they also love going to yard sales and thrift stores, too! Gretchen says that she talks to them about not wasting things or money, which has also taught them to be patient when they find brand new toys in a store, as they will probably end up at a yard sale or thrift store in a matter of time.

Much like her children, Gretchen loved going to yard sales as a kid and quickly became a big collector. Her collection is now limited to what she can use to decorate her house, and what her family can actually use. I feel your pain, girl. Her vintage finds came in handy last year when she redesigned her kitchen and decorated it with her scores from the 50’s. After facing the normal collector problem of acquiring more than she could use, she set up an Etsy shop.

“This gives me the thrill of the hunt, without the worry of collecting too much.  I love to imagine people looking through my site and getting as excited about finding the perfect thing for their kitchen as I do for mine!”

Gretchen says that she finds inspiration from everywhere – like an oil slick on the street or an old brick building. She also finds inspiration from surrounding herself by other creative people.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“I take TONS of photos and am always collecting inspiration for art, graphic, design or craft projects!”

As an Industrial Designer, Gretchen likes to stay current and is always looking into current and future trends. However, when it comes to her personal style, her love for the ’50s does not stop at kitchen utensils. She also leads a life that is deemed old-fashioned by many people today.

“..Staying home with my kids, canning stuff from my garden, baking cookies, making things by hand and cooking a family dinner each night!”

While Gretchen has always considered herself a motivated person, she says that she is now motivated by different things – like getting her work done early so she can spend more time with her family.

“I know that if I get overtired or overworked, I won’t be as good of a parent or spouse, and my family come first.  So in a way, getting in a little “me” time or letting the laundry sit there one more day  can be better for the family and everyone’s mood!  “

Gretchen credits her ability to get everything done to multitasking and creating lists, just like she used to make fun of her mom for doing years ago. Along with that, she stays super organized, and will rework how shes does something if she feels she’s not doing it efficiently enough – often finding a tool or an app that will help.

“But the one thing I don’t compromise on is sleep.  I just can’t function well on any less than 8 hours a night, and when I get enough sleep, being super productive comes much easier during the day!”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Although Gretchen says that she doesn’t really feel like her work is “work,” she does like to get outside and go fishing, biking and gardening. Living on a lake doesn’t hurt, either. She also likes to paint and work on something creative that is related to her businesses. One craft that she would like to practice more is knitting.

“I’ve done a little, but I love to crochet and really like how much faster it goes!  I’d love to learn how to make my own soaps or candles.  And I’d really love to learn Henna.  It seems right up my alley and would be a great addition to my face painting offerings!”

Gretchen also runs as a series of “Momtreprenuer” Interviews on her blog, as she says that she is always encouraged by hearing how other moms run their businesses and homes.

“So, I thought others might enjoy them too!  It’s also one small way that I can help support fellow moms by spreading the word about their businesses.”

She hopes that her Junk Mail Gems business gives people a new way to look at “junk.” She shares tutorials on her site for various recycling projects, so that people can get new ideas for their own projects.

“I hope to inspire them to find a way to do what they love and maybe even make a little money doing it!  I am always so happy to hear from people who were inspired to try a project I’ve shared too.”

Since Gretchen’s sons will be in school full-time pretty soon, she plans on adding more jobs to her line of work (as if she doesn’t have enough already) like freelance retail fixture design and body painting. She also wants to expand the merchandise section of her online face painting store and seek out more retailers for Junk Mail Gems.

“Right now I have no desire to go back to the corporate gig, but have a huge list of things I’d like to do to grow all of my businesses”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

If you are feeling inspired by Gretchen like I am, you can connect with her through Junk Mail Gems and ID Mommy and can also find her on Facebook and Pinterest. If you know someone who would be a good fit for Yo Momma Monday (your beautiful self included), post in the comments and on Facebook, Twitter and Instagram. Find more Yo Momma Monday inspiration on my Pinterest!

Meet the Maker: Amanda Wright of Wit & Whistle

As part of my creative business journey, I have included another series on my blog. It’s called Meet the Maker and it’s where I share awesome stories from some of my favorite makers. This is to help inspire and motivate, but to also help promote the handmade community. I believe that if we all come together to support and promote each other, amazing things can happen.

And just by happenstance, the very first maker in my Meet the Maker series is the lovely Amanda Wright from Wit & Whistle. Not only does she have the best name in the world, she also prints on anything from pillowcases, hand towels, greeting cards, journals and more.

Image belongs to Amanda Wright

Image belongs to Amanda Wright

Amanda, 29, graduated from the North Carolina State College of Design in 2006. There, she learned a valuable lesson: don’t give up if something doesn’t turn out right the first time.

Every project goes through many drafts before completion. Design is a process with many steps, and not all of those steps are nice to look at!

Ain’t that the truth.

After graduation, she got a job at a design firm and while she loved where she worked, she wasn’t allowed very much creative freedom. While she had a few clients that were more open-minded, others weren’t as cooperative, which is something she admits she didn’t learn about in design school.

They’ll slap a big ugly logo onto your beautiful design and ask you to rearrange your masterpiece until it’s unrecognizable. Each time that happened it was a painful stab to my creative spirit.

Image belongs to Amanda Wright

Image belongs to Amanda Wright

She started designing cards in her free time, under the name Spawn Studio. To her surprise, her card sales took off, and her husband Daniel encouraged her to quit the design firm and work on her greeting card business from home. It took a few months of him pushing her, but she finally made the leap in 2009.

While she’s not a fan of all the math involved with running your own business, she does appreciate the flexible hours.

I relish the freedom to work on what I want to, when I want to. After all, the creative urge doesn’t always strike between the hours of 9 and 5!

With more time to create when and what she wants, she keeps a running list of ideas in her head. Then when she is in a creative mood, she will pick from the list.

I do most designing in my sketchbook. Then, I scan my drawings into the computer and add color digitally. I started out printing, folding, and cutting all my products myself, but now I work with a local printer to produce most of my goods. That way I have more time to create!

Image belongs to Amanda Wright

Image belongs to Amanda Wright

Making her own schedule allows her a few creative brain farts from time to time.

Sometimes there will be a multiple week stretch in which I wonder if there’s even a speck of creativity left in my body. Usually the cure is to step away and do something else for a while. I might repaint a room of the house, bake something, snap some photos, or come up with a DIY project for my blog. When I get back to designing, my brain fart has usually dissipated.

Image belongs to Amanda Wright

Image belongs to Amanda Wright

Brain fart or not, Amanda is motivated by her desire to constantly improve. As a self-proclaimed perfectionist, she is never completely satisfied with her work, which drives her to keep practicing.

It’s cliche, but I want to be the best I can possibly be. I want to make the most of this amazing opportunity to pursue my dreams.

A Regina Spektor fan, Amanda will sometimes listen to music while she is designing, but her studio time is usually spent listening to podcasts, like Relic Radio‘s rebroadcast of science fiction radio shows from the mid 1900s.

They’re cheesy in an endearing way. They always make predictions about the distant future (1997), and they’re always way off. (We are supposed to be living on Mars with robot slaves by now.)

Amanda would describe her work as “pretty with an unexpected touch of crassness,” and sometimes, the crass can be a little too unexpected, like she learned with her biggest card flop – a Mother’s Day card for new moms.

The front said something like “POP, CRACK, GROAN, SNAP, RIIIPPPP…” and the inside said “It’s a good thing you have nice birthing hips.”

Image belongs to Amanda Wright

Image belongs to Amanda Wright

Always wanting to improve, Amanda is taking a crash course in Calligraphy with Molly Jacques on Skillshare. She is also working on spiral notebooks, her 2013 holiday line, notepad designs and even her Valentine’s Day cards. With all this going on, she admits she has a hard time relaxing.

Even when I’m watching TV I have my sketchbook in hand. My husband and I try to go on a big trip every year or so—preferably to someplace where I can get a new stamp in my passport. It’s nice to force myself out of my comfort zone and experience something totally new.

Amanda says that being a small business owner has taught her not to over-think it. She didn’t follow the normal process of writing up a business plan and getting everything figured out before setting up shop. She slowly started putting her work out there, and it has continued growing.

Maybe that’s not the smartest business advice, but it has worked pretty well for me. If I had tried to figure everything out in the beginning, I would’ve been overwhelmed and given up!

As if sharing her story was not enough, Amanda is also offering a 15% off your purchase at her store. Just click on the coupon below! If you want to learn more about her, you can connect with her on Instagram, Pinterest, Facebook and Twitter.

Image belongs to Amanda Wright

Image belongs to Amanda Wright

If you have an idea for a good Meet the Maker profile, please post in the comments and on Facebook, Twitter and Instagram with the hashtag #meethtemaker or simply tag me in your post! And you can find more inspiration for my Meet the Makers series and creative business journey on Pinterest!