Creative Business Journey: Project 2014

Image from Oh My! Handmade Goodness

Image from Oh My! Handmade Goodness

I was moved by a quote that Susan Petersen from Freshly Picked shared yesterday.

“Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.”

It’s from Steven Pressfield’s The War of Art and it expressed how I have been feeling lately to a tee. Every time I e-mail someone to see if they want to be featured in my series, there is a fear. My hands get sweaty and my heart races. What if that person hates the idea, or worse, hates my blog? What if they don’t want to bother with something so trivial and small? Luckily, most of the people I have asked have been nothing but wonderful, and if they do pass, they do so with care.

But none of that would have happened if fear consumed me. There wouldn’t be a Yo Momma Monday or a Meet the Maker series if I let the fear dictate me. And I would have never gotten to know the incredible people I have, or would have been able to share their stories.

I have been making a lot of changes – some natural, and some terrifying. In January, when I was thinking about what needed to happen, I knew that I needed to be fearless. To not become consumed by my fear or to doubt myself, but to embrace my fear as a call to action. Project 2014 was the perfect challenge for me, and I love having someone to check in on me to make sure I’m taking care of my business.

be fearless

Now that my blog redesign is pretty much good to go, I’m focusing my energy on how I want to see my blog in the future. I’m going to explore the world of sponsorships and partnerships and get more people involved in my blog – expand the community more. Because I know, deep down in my heart, that this blog can be everything I want it to be. It just takes some work, and more than that – it takes confidence.

As for Sweet Mariposa, I need to get to work on creating new stuff! I have made a plan in the past to do all of my creating on Saturdays, but as with anything else, you can’t plan when you create. And you certainly can’t plan it on a day that is usually reserved for family time. I need to go through all of my stuff, and see what I want to build on.

There’s also an insane amount of fear that comes with showing your art to the world. Because once someone makes one negative comment about it, you immediately want to take it down and protect it from the cruel world. But, depending on the comment, there is a lot you could learn from it.

Is there a flaw in your work, or is it just that person’s opinion? Do you hear the same comment from different people? Maybe the message you’re trying to convey isn’t clear, and you need to change some things up. Or maybe…you just need to accept the fact that not everybody will love your work like you do, and move on.

How do you handle your fear? Is there anything you have been wanting to pursue but haven’t out of fear? If you want to share, please feel free to do so in the comments and on my Facebook, Twitter and Google +. When you share, you give others the chance to support you, and possibly even learn from you. You can find more of my creative business inspiration on my Pinterest.

Meet the Maker: Print Therapy

meet the maker

Meet Melissa, 30, and Nicholas Wert, 32 from Longmeadow, Massachusetts. They are the adorable and creative couple behind Print Therapy, a handcrafted paper expression company, and I am honored to have them as my guests today. And how perfect (and not planned at all) is it that Valentines Day is officially less than a month away.

Melissa and Nick decided to start Print Therapy while Melissa was in a hotel room during a business trip. She still works full time as a project manager and has one foot in the creative world, one foot in corporate America, as she would put it.

“After several weeks of travel (for work, not for pleasure!) and too many moments of not feeling like my best was good enough and not being able to truly stand behind my work, I called Nick and said “Dang it! We’re starting Print Therapy. For real!” A few hours later, we registered the name and had filled out all of the legal paperwork.”

Melissa has both a Bachelors in Business Management and a Masters in Communication and Information Management. She and Nick started Print Therapy a year after she got her Masters. She admits that at first it felt like a waste – paying off a whole bunch of student loans after realizing that she wasn’t all about corporate America.

Photo from Print Therapy

Photo from Print Therapy

“But when I stepped back, I realized how much they would help me run my own business and handle the non-creative portion of my work, which I love almost as much as the creating!”

Melissa says that she wouldn’t rather work with anyone else, and that the secret to their success is working in separate offices. She adds that having her husband as her business partner gives them both an understanding of all the work they put into it.

” If one of us needs to take a break or step away from it for a while, then it’s totally okay. We both know that we each love this business and want it to grow, and that we’re 100% committed to that. Nick doesn’t get on my case if I devote an entire Saturday to Print Therapy or if I fall asleep on the couch at 8pm after a long day of work. We appreciate each other for the work we’re putting in – and make sacrifices together to keep it all going!”

Since Melissa is an early riser, she is able to get a huge chunk of her work done before anyone else gets up and the neighborhood is still quiet. She makes a cup of coffee, checks her email and visits the blogs and social media sites of her favorite creative people. Then, it’s time to handle business. Some days, she works on all the of business aspects and other days, she’s creating a new design.

Photo from Print Therapy

Photo from Print Therapy

“I am a methodical planner (hence my project management background), and have had to learn that you cannot plan creativity. It’s not something you can schedule on the calendar (yes, I’ve tried), or slot in a certain time of the day. When it happens, it happens.”

The upstairs spare bedroom of their 52 Cape doubles as her office, where she says all of the white space inspires her; yet the beautiful charm and character are her favorite. She has a desk, some storage racks, a Print Therapy design board and a Yoga Dogs calendar. Her only office mate is her dog, Sawyer, who is always hard at work on his comfy bed under the window.

“The bones of the room give me  a warm and fuzzy feeling…being surrounded by color would limit my design sense.”

While Melissa does get a lot of her home inspiration from Pinterest and creative inspiration from Instagram, she is most inspired by things that are not related to stationary at all, a nod to a subject she studied in College.

Photo from Print Therapy

Photo from Print Therapy

“I studied architecture in college before switching to business, and I tend to find a lot of inspiration in different architectural pieces and in interior design.”

Before Adobe introduced the Creative Cloud, Melissa and Nick were creating all of their cards on Microsoft Word (yowza!). After watching all the Adobe TV tutorials they could handle, they now use Adobe Illustrator and InDesign for all of their designs.

“It’s opened up a new level of creativity and confidence for me. We print most of our items at home, but are slowly beginning to work with a great printing company that prints out of California. They will greatly expand what we can offer, and can help keep our prices reasonable for bigger orders.  It’s hard to let a big piece of the business go like that, but we’ve found someone we trust and really enjoy working with, so … baby steps!”

Since both Melissa and Nick work full-time aside from running Print Therapy, they don’t get a whole lot of downtime. So when they do get a chance to unwind, they will get burgers or Chinese take-out and snuggle with Sawyer on the couch and watch a movie or catch-up on their favorite shows.

Photo from Print Therapy

Photo from Print Therapy

“As much as we love working together, getting to unwind together is even better! Both of our families are about 10 minutes away, so we love getting to spend time with them, too. We also treasure dinner dates with our closest friends – whether they be out to a restaurant or home cooked at someone’s home. Quality time together is where it’s at!”

For Melissa, being responsible for it all is both the best and scariest thing about running her own business. She loves having control over every aspect of her company, but also admits that it can get a little hairy when there’s not an IT Department or a paycheck, for that matter.

“You get to know yourself pretty well when you’re the one behind it all, and you have to learn to work within your strengths and weaknesses, and to push yourself farther than you thought you could go.”

When they need to buckle down and get to work, Melissa and Nick have different ways to get in the creative mood. Melissa will turn her workspace into what she calls a “safe space” and shuts the door, turns up the heat, lights a candle and turns up the emotional music. Nick, on the other hand, revisits the 90s with his musical choices. “Method Man, Wu Tang, all of it”

Photo from Print Therapy

Photo from Print Therapy

“Nick often jokes how much I love sad music – it’s true! I feel most creative when I deeply, deeply feel something. To me, that’s the point of stationery – to put feelings into text and images that can be shared with someone else.”

And when there are simply no creative juices flowing? Melissa doesn’t force it, and just stops trying. She will start cleaning and organizing and comes back to it later. If there is still nothing, she will just start designing something and eventually the creativity will reemerge.

“Sometimes walking away is the best option though – becoming frustrated with the process certainly isn’t going to help that creativity to start flowing.”

And when there are design flops, Melissa has learned to not rush the process and to work on a design until it feels right. And if she doesn’t love it, she will not have that innate urge to sell it. And when she’s not jumping up and down to promote it…then maybe it shouldn’t be up for sale.

Photo from Print Therapy

Photo from Print Therapy

“Sometimes it’s easy to get caught up in the trends and to try to make something because you think it will sell. But, if it doesn’t fit you and your brand, good luck”

Melissa loves the familiarity of the handmade movement and community, and loves how it feels like “we’re all in this together.” She has a lot of friends who run their own small businesses, and she feels inspired being able able to purchase items that help people support families, fund an adoption and give back to their communities.

“You just don’t get that feeling from a Wal-Mart. There’s nothing better than purchasing a product you love and knowing that that maker is excited by and appreciative of every purchase coming his or her way, and is using that money to live their life. Double whammy goodness.”

She discovered Oh My Handmade! while on Twitter when she was starting Print Therapy. She checked out the website, and ultimately decided that the small monthly fee was worth all of the support she would get from the online community.

Photo from Print Therapy

Photo from Print Therapy

“Through my OMHG membership, I’ve learned that I’m not alone and that everyone struggles. Everyone has off days. No one feels like a creative successful genius 365 days a year. It’s been eye opening for me, in the best way, and has helped me better accept myself as a maker.”

While Melissa agrees that starting your own business is incredibly tiring, she also knows how exhausting it can be to work at a job that you don’t love. So, she knows this is the right path for her, and if she does have children, she hopes it will be an inspiration to them.

“Every day that I look at Nick, and the family we’re building, I am inspired to go down this path, because it makes me the happiest person I can be. That’s good for me.”

Now that they finally have their website launched (yay!), Melissa hopes to work on a Wedding collection and add more “just because” cards to their shop. “Those are my favorite to send, and to receive, so I want to offer more of those as well.” Next year, they hope to move into wholesale.

Photo from Print Therapy

Photo from Print Therapy

“I hope to inspire people to do what they love, and to not feel constrained by what they think they should be doing or by what someone else thinks they should be doing. I hope to inspire people to find a partner to share their life with that fully supports their dreams and visions.

I hope to inspire people to rescue their next pet versus buying from a breeder, because man, rescue pets are the best. But mostly, I hope to just inspire people to tell someone else how they feel about them in a way that will always be treasured. Leave a love note, send a card. However they choose, I want to inspire people to tell those they love, that they love them. I want to inspire people to send happiness; from their mailbox forward.”

You can find Melissa and Nick on their website, Facebook, Twitter and Instagram and you can order Valentines cards (like I did) and any other cards you like from their Etsy shop. If you would like to participate in this series – or know somebody who should – leave a note in the comments and on Facebook, Twitter and Instagram. If you want to be all private, you can e-mail me too!