Yo Momma Monday: Emmaline Lamond

yo momma mondayMeet Emmaline Lamond, 36, from Mornington, Victoria, Australia. She is the beautifully creative mind behind Coco Press and is mama to her beautiful one-year-old daughter, Amelie. I met Emmaline through a Giveaway she was hosting and I was lucky enough to win her amazing hand-printed cards! Today, I’m honored to share her story with you.

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Emmaline was first introduced to lincout printing in her high-school art class. After school, she had to put her creative ventures aside and as she says, “get on with life,” but decided to take them back up again after she found her old art supplies in a box during a recent move.

“I found my printing gear and fell in love, again. At the time I was working in a stressful corporate job, I found that carving a lino block in preparation for printing was incredibly stress relieving. I was hooked and my obsession has continued to grow over the last few years to a point where I now have a studio over flowing with ink, printing gear and most importantly, three beautiful presses.”

So, what exactly is linocut printing, you ask? I know, I had the same question and Emmaline filled me in a little of the process.

“Lino cutting is a method of relief printing. Its lots of fun, well at least I think so. You basically start with a sheet of lino, I use a softer vinyl product and carve into it with special tools that allow you to cut away the negative space, this leaves only the positive space (the actual parts that print).”

“Think of it as a great big hand carved stamp that you then ink up with a roller (brayer) and then stamp onto paper, with the help of a printing press. I love the tactile nature of printing, I love the problem solving involved, the subtle tweaking you have to do to get it just right.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

Emmaline works with a press from the ’70s as newer machines are not really being manufactured right now, but to my surprise, she informed me that there are people who use reconditioned machines that date back to the 1900’s! She says that she would love an older press, but they are harder to find – and more expensive – in Australia than in America.

“I do love that they each have their own history, where have they come from who has worked and created on them in the past? For the time being, I am content to work with my lovely Chandler and Price table top and my smaller bright red Adana table top press.”

While Emmaline had been involved in craft fairs for a few years, she did not decide to make this a full-time business until September 2012, when she was put on maternity leave.

“I have been working very hard for the last 12 months or so to build up my business, create a larger range of cards and prints, find the right craft markets for my work (we moved interstate at the same time I started my business), learn the finer points of letterpress printing all while learning to be a mum for the first time!”

She recently launched the invitation side of her business, and she also launched her wedding stationary at a local Bridal Expo. Since she is still building that part, she says that most of her sales come from her letterpress cards rather than her wedding stationary.

Amelie is already a big helper! Photo from Emmaline Lamond

Amelie is already a big helper! Photo from Emmaline Lamond

“I LOVE working with couples to create their perfect wedding stationery. I adore hearing all about their big dreams for their big day, the dress, the location the colour scheme, all of it. It really inspires me to create something unique and beautiful just for them, something that will remain a treasured keepsake they can pull out as the years pass and they celebrate many anniversaries together.”

Like many of us new moms (ok, probably all of us), Emmaline hasn’t had a normal work day since having her little girl last year, and she says her work style has definitely changed.

“I try to keep a to-do list at hand and do my best to work my way through it in 10-minute chunks, as this is usually the longest my little girl will play independently. There is always something to do, drawing, refining my designs in Photoshop, cutting paper, printing, packaging, photographing my products, listing my products… the list goes on and on!”

All of the designs on Emmaline’s cards, invitations and linocut prints are created by her. She says she is drawn to Art Nouveau and whimsical images, and also loves creating her own quirky designs for cards and invites. As for the wedding side, she opts out of the traditional wedding designs, as she says there are plenty of people who “do traditional designs way better than me.”

“But no one else can create my designs exactly like I do. All my designs start with an idea, an inkling, a whimsical daydream that I turn into a drawing and the drawings I like the most are converted into digital images with the help of a scanner, Photoshop and my trusty Wacom tablet. These digital images are then made into photopolymer plates that are used for the actual printing.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

While Emmaline admits that being a new mom and starting her creative business can be a little tough, she says that she loves every minute of it.

“I feel so privileged to be in a position to make my small dream of entrepreneurship come true. I am totally motivated by my daughter I want to be able to show her that it is possible to live the life you dream of, for me that means building a sustainable business that will allow me to contribute to our household whilst building a loving and nurturing home for my little family.”

Although Emmaline works alone, her partner helps with the little one on the weekends so she can spend a few hours printing on the weekend. She waited until her daughter was a little older to return to the craft fair scene, and now her daughter gets more compliments than her art does!

I love everything about being a mum. I adore my little girl. I could complain about lack of sleep and those downsides you hear other people talk of but I don’t really mind, she’s only this little for such a short time that I just want to enjoy it all.”

She is focusing on craft shows that are close to her home, and fortunately she lives in a beautiful beachside area which is popular for tourists, and therefore also popular for craft shows. She says that the best and worst part about running her own business is that you live and breathe it.

Photo from Emmaline Lamond

Photo from Emmaline Lamond

“I love that I have so much passion and drive to make this a success but I also know that I should step away from it more often to live in the moment with my baby and my partner.

While Emmaline has a hard time picking her favorite thing about the entire creative process, she can easily pinpoint her favorite part of the printing process.

“That first time you get to see a new print, peeling the paper back off the printing plate to see the image revealed for the first time- its just magic!”

Emmaline describes her personal style as quirky, whimsical and fun, and she wants people to be able to recognize her work the moment they see it.

“I think it’s also important to have a bit of a sense of humour about your work and to realise that what you create isn’t going to appeal to everyone.”

She recently started creating her own tote bags, and said that they are now on the sidelines while she perfects them, but that won’t last long. And as for the future of her creative business as a whole, well – you will just have to wait and see!

Photo from Emmaline Lamond

Photo from Emmaline Lamond

I have huge plans for the future, I’m working on a top secret kick arse idea a the moment, one that will take lots of hard work and maybe more risk than I am used to but one that I am determined to bring to fruition, I am hoping to unveil it all next summer! So stay tuned for more exciting news as I bring the project together.”

Fridays are for Favorites

fridays are for favorites

As hard as it may be to swallow, I have accepted that my little baby girl, who I swore I just gave birth to last month, is going to be one in less than two months. It has also recently occurred to me that a birthday party is probably in order. And I would be the one to plan it. I’m still getting used to this whole parenting thing. We have decided to hold it at a bowling alley, since it’s not like she can do a whole lot right now anyways. That, and bowling is a lot of fun.

Since this will officially be the first time I plan a child’s birthday, I thought I would share my experience with you. And maybe even get some advice. First thing is first: we need invitations. Sticking to the homemade theme, I have found some lovely invitations on Etsy and wanted to share them. Keep in mind…these can be used for anything, not just first birthdays.

Image belongs to bee's KNEES design shop

Image belongs to bee’s KNEES design shop

Circus themed birthday invites from bee’s KNEES design shop – I was already planning on going with a “life’s a circus” theme, since I feel like my life is literally a circus. So this invitation would be perfect! This shop is owned by Misty Chaote, who designs everything by hand. No clip art is used, and she emails you the digital version within 24-48 hours of receiving payment.

Image belongs to Longfellow Designs

Image belongs to Longfellow Designs

Baby firsts birthday invitation from Longfellow Designs – I like the chalkboard look to this (of course) and I also like that it lists all the baby firsts. Although, I fear that it will just say “I like to eat paper and destroy the house” on there. This shop is owned by Lisa Longfellow, who is a graphic designer and painter, and makes everything by hand.

Image belongs to oodles and doodles

Image belongs to oodles and doodles

Polka Dots Owl Girl’s Birthday Party Package from oodles and doodles – After going to the party store for my friend’s daughter’s first birthday (you know who you are, friend), the idea of purchasing a party package and not having to frantically search Party Crazyland or whatever it’s called for decorations that may or may not match sounds pretty amazing. I know that I could probably make all of her decorations at home, but as a student, mom and business owner, I would rather support someone else who is running their own business…and can do all that for me. And Cecilia’s baby shower theme was owls, so this would be a good fit. This shop is owned by Bridget, who started it after she had trouble finding what she wanted for her son’s first birthday. Good idea, Bridget. Good idea.

Image belongs to Pink Dahlia Paper

Image belongs to Pink Dahlia Paper

Girl birthday invitation from Pink Dahlia Paper – I love how simple and clean this design is. And I love cupcakes. Everything in this shop is made by hand, and it’s all made to order. You will get your first proof within 48 hours and there are some additional charges for design changes.

So which one was your favorite? I still haven’t decided. Please keep small and handmade shops in mind when planning a party, or anything else, for that matter. The market is so open that you could literally find something for any event. The price is not really that different, it’s made just for you, and you don’t have to write the same information on every single card. But most of all, you are supporting someone and their business. You get to know the person you are purchasing from, and you know that your money is going to someone’s family, not to some large corporation.

Do you have an awesome print shop in mind that specializes in birthday invitations like this? Please let me know! You can post in the comments and on Facebook, Instagram and Twitter with the hashtag #handmadebirthday. Find more first birthday inspiration on my Pinterest!