Yo Momma Monday: Emmaline Lamond

yo momma mondayMeet Emmaline Lamond, 36, from Mornington, Victoria, Australia. She is the beautifully creative mind behind Coco Press and is mama to her beautiful one-year-old daughter, Amelie. I met Emmaline through a Giveaway she was hosting and I was lucky enough to win her amazing hand-printed cards! Today, I’m honored to share her story with you.

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Emmaline was first introduced to lincout printing in her high-school art class. After school, she had to put her creative ventures aside and as she says, “get on with life,” but decided to take them back up again after she found her old art supplies in a box during a recent move.

“I found my printing gear and fell in love, again. At the time I was working in a stressful corporate job, I found that carving a lino block in preparation for printing was incredibly stress relieving. I was hooked and my obsession has continued to grow over the last few years to a point where I now have a studio over flowing with ink, printing gear and most importantly, three beautiful presses.”

So, what exactly is linocut printing, you ask? I know, I had the same question and Emmaline filled me in a little of the process.

“Lino cutting is a method of relief printing. Its lots of fun, well at least I think so. You basically start with a sheet of lino, I use a softer vinyl product and carve into it with special tools that allow you to cut away the negative space, this leaves only the positive space (the actual parts that print).”

“Think of it as a great big hand carved stamp that you then ink up with a roller (brayer) and then stamp onto paper, with the help of a printing press. I love the tactile nature of printing, I love the problem solving involved, the subtle tweaking you have to do to get it just right.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

Emmaline works with a press from the ’70s as newer machines are not really being manufactured right now, but to my surprise, she informed me that there are people who use reconditioned machines that date back to the 1900’s! She says that she would love an older press, but they are harder to find – and more expensive – in Australia than in America.

“I do love that they each have their own history, where have they come from who has worked and created on them in the past? For the time being, I am content to work with my lovely Chandler and Price table top and my smaller bright red Adana table top press.”

While Emmaline had been involved in craft fairs for a few years, she did not decide to make this a full-time business until September 2012, when she was put on maternity leave.

“I have been working very hard for the last 12 months or so to build up my business, create a larger range of cards and prints, find the right craft markets for my work (we moved interstate at the same time I started my business), learn the finer points of letterpress printing all while learning to be a mum for the first time!”

She recently launched the invitation side of her business, and she also launched her wedding stationary at a local Bridal Expo. Since she is still building that part, she says that most of her sales come from her letterpress cards rather than her wedding stationary.

Amelie is already a big helper! Photo from Emmaline Lamond

Amelie is already a big helper! Photo from Emmaline Lamond

“I LOVE working with couples to create their perfect wedding stationery. I adore hearing all about their big dreams for their big day, the dress, the location the colour scheme, all of it. It really inspires me to create something unique and beautiful just for them, something that will remain a treasured keepsake they can pull out as the years pass and they celebrate many anniversaries together.”

Like many of us new moms (ok, probably all of us), Emmaline hasn’t had a normal work day since having her little girl last year, and she says her work style has definitely changed.

“I try to keep a to-do list at hand and do my best to work my way through it in 10-minute chunks, as this is usually the longest my little girl will play independently. There is always something to do, drawing, refining my designs in Photoshop, cutting paper, printing, packaging, photographing my products, listing my products… the list goes on and on!”

All of the designs on Emmaline’s cards, invitations and linocut prints are created by her. She says she is drawn to Art Nouveau and whimsical images, and also loves creating her own quirky designs for cards and invites. As for the wedding side, she opts out of the traditional wedding designs, as she says there are plenty of people who “do traditional designs way better than me.”

“But no one else can create my designs exactly like I do. All my designs start with an idea, an inkling, a whimsical daydream that I turn into a drawing and the drawings I like the most are converted into digital images with the help of a scanner, Photoshop and my trusty Wacom tablet. These digital images are then made into photopolymer plates that are used for the actual printing.”

Photo from Emmaline Lamond

Photo from Emmaline Lamond

While Emmaline admits that being a new mom and starting her creative business can be a little tough, she says that she loves every minute of it.

“I feel so privileged to be in a position to make my small dream of entrepreneurship come true. I am totally motivated by my daughter I want to be able to show her that it is possible to live the life you dream of, for me that means building a sustainable business that will allow me to contribute to our household whilst building a loving and nurturing home for my little family.”

Although Emmaline works alone, her partner helps with the little one on the weekends so she can spend a few hours printing on the weekend. She waited until her daughter was a little older to return to the craft fair scene, and now her daughter gets more compliments than her art does!

I love everything about being a mum. I adore my little girl. I could complain about lack of sleep and those downsides you hear other people talk of but I don’t really mind, she’s only this little for such a short time that I just want to enjoy it all.”

She is focusing on craft shows that are close to her home, and fortunately she lives in a beautiful beachside area which is popular for tourists, and therefore also popular for craft shows. She says that the best and worst part about running her own business is that you live and breathe it.

Photo from Emmaline Lamond

Photo from Emmaline Lamond

“I love that I have so much passion and drive to make this a success but I also know that I should step away from it more often to live in the moment with my baby and my partner.

While Emmaline has a hard time picking her favorite thing about the entire creative process, she can easily pinpoint her favorite part of the printing process.

“That first time you get to see a new print, peeling the paper back off the printing plate to see the image revealed for the first time- its just magic!”

Emmaline describes her personal style as quirky, whimsical and fun, and she wants people to be able to recognize her work the moment they see it.

“I think it’s also important to have a bit of a sense of humour about your work and to realise that what you create isn’t going to appeal to everyone.”

She recently started creating her own tote bags, and said that they are now on the sidelines while she perfects them, but that won’t last long. And as for the future of her creative business as a whole, well – you will just have to wait and see!

Photo from Emmaline Lamond

Photo from Emmaline Lamond

I have huge plans for the future, I’m working on a top secret kick arse idea a the moment, one that will take lots of hard work and maybe more risk than I am used to but one that I am determined to bring to fruition, I am hoping to unveil it all next summer! So stay tuned for more exciting news as I bring the project together.”

Homemade for the Holidays: Sales!

As I have said before, part of my Creative Business Journey is to share stories of people who have started their own businesses and inspire me to keep doing what I’m doing. With that in mind, this week’s My Creative Business Journey post is interrupted by a listing of all the small businesses I know that will be hosting sales online this weekend! I know that sometimes buying from handmade/small businesses can be tough because it usually means spending a little more, so this list might help lighten the load a little.

The Petit Cadeau – Free shipping on everything | Code: HOLIDAY

Photo from Alison Butler

Photo from Alison Butler

I recently wrote about Alison for my Yo Momma Monday series and have felt so inspired by her slow gifting manifesto. She sells handmade heirloom celebration countdowns, all made in her home studio. She sources most of her items and packaging from independent/local businesses.

Ink and Dirt Designs – 20% off everything | Code: OHMYHOLIDAY

Photo from Ink and Dirt Designs

Photo from Ink and Dirt Designs

Karen Jansen is a crafty mama who creates typography art, subway art, word art, original and custom designs. She came up with the name Ink and Dirt because she not only makes beautiful prints, she also likes to work on landscape design projects!

Lix Hewett Photography/ Design – 20% off everything | HANGIT/ BRANDIT

Photo from Lix Hewitt

Photo from Lix Hewitt

Not only is Lix a wonderful photographer, she recently opened her graphic design shop on Etsy! She offers not only beautiful prints, but iphone cases and custom branding as well. Spoil yourself with a custom branding package and get a print for your friend. Done and done!

Sam Osborne – 25% off all orders over £5 | Code: HOHOHO13

Photo from Sam Osborn

Photo from Sam Osborne

As an aspiring illustrator and graphic designer, Sam is such an inspiration. I love her work and how seamlessly it goes from print to products. The moment you see something of hers, you know who it belongs to and all of her work is so bright and fun, it immediately puts me in a good mood.

Lu & Ed – 30% off everything except Team Lu & Ed merch | Code: StorenvyFlash30

Photo from Sam Osborn

Photo from Lu & Ed

I wrote about the wonderful Cody for Yo Momma Monday last week and shared all the awesome stuff she does with her business. She organized a 50-store Store Evny sale and you can view all the stores here. Sale is on Cyber Monday only.

Kitty’s Curiosity – 25% everything in store, including sale items (BONUS!) | Code: HOORAY13

Photo from Kitty's Curiosity

Photo from Kitty’s Curiosity

Genevieve makes both reclaimed and hand-dyed yarn in a smoke, pet and allergen free home. I virtually met in her the Oh My Handmade forums and she is always so very welcoming and helpful! Her yarn is absolutely beautiful and if I ever get into knitting again – I know where I’m headed!

Print Therapy – 20% off everything | Code: GetYoShopOn

Photo from Print Therapy

Photo from Print Therapy

Let me just say, best coupon code I have ever seen. Ever. Melissa and Nicholas discovered a mutual love for handmade paper items after planning their wedding. How freaking cute is that? They have a lot of meaningful cards for all the occasions, like this sweet anniversary card. I can’t wait to share their full story in my Meet the Maker series soon!

dylbug – Free shipping

Photo from dylbug

Photo from dylbug

Leslie started this company after her first son was born and she wanted some hip clothes for him with a personal touch. Now a mama of three, she is always working on adorable new graphics. I was just introduced to this shop through Facebook, and I think I might be in love.

Home Grown Books20% off entire site | Code: shopsmall

Photo from Home Grown Books

Photo from Home Grown Books

My little one loves books. She likes to flip through them, and mostly to eat them. Home Grown Books are all art-based and eco-friendly books, made through an entirely green process. The paper is recycled and sturdy (good for those inquisitive mouths) and the books are 5.5″ by 6.25″ – perfect for little ones! There are seven books in a set, and the artist of each set is spotlighted on the website – which I think is amazing, and unfortunately isn’t done enough.

Simply Mad Jewelry15% off entire order | Code: SPARKLE15

Photo from Simply Mad Jewelry

Photo from Simply Mad Jewelry

I have come to the realization that I won’t be wearing jewelry for a long time. At least until my daughter stops pulling at literally everything I wear. Not that I wore too much jewelry in the first place, but I do have a special place in my heart for fabric rings like the one above! Madeline makes all of her jewelry by hand, and she takes custom orders. 

You can also find a listing of shops with holiday sales on Omiyage – a crafty blog featuring the amazing Washi tape. I actually went on to Oh My Handmade to announce I was going to compile this list so people could promote their sales, when I found out that she was doing the same thing! A lot of these lovely people are from that community so there may be the same shops on her list. I’m going to head over there as well, to see if there are any sales I missed out on!

If you are hosting a sale this weekend, or you know an awesome shop that is and I didn’t know about it, please leave a link in the comments and on Facebook, Instagram and Twitter with the hashtag #shopsmallsales. You can also find more holiday sales on my Pinterest. If anything, I hope this inspires you to shop small and handmade this holiday season.