Yo Momma Monday: Tiffany Reese of Lookie Boo

yo momma mondayA while ago, a photographer friend of mine posted some photos she took of two adorable and stylish kids for her friend’s website. Through some serious social media stalking, I met Tiffany Reese, who runs Lookie Boo – a website dedicated to styling for littles, parties included.

Tiffany, 28, resides Roseville, CA and has lived in Northern California her entire life, although she moved around a lot growing up. She is the mama to those two adorable kids – Jude (4), Ruby (3) and is expecting baby #3 in February.

“We LOVE Roseville, its very conveniently located to things, the schools are wonderful and there is always tons of stuff to do with the kids.”

A stay-at-home mom, Tiffany was planning on going back to work full-time when Jude was two. However, just before his second birthday, Jude was diagnosed with Sensory Processing Disorder and was officially diagnosed with Autism last year.

Image from Tiffany Reese/Lookie Boo

Photo Credit: Ryan Doyle Photography

“With his special needs, I have needed to stay home longer and couldn’t be happier with the doors this has opened.”

After Ruby was born, Tiffany needed a creative outlet.

“I studied Fashion Design in school and since having children I had become obsessed with tiny clothing. I decided to start a blog combining my two biggest passions, fashion & my kids and Lookie Boo was born”

For Tiffany, the feeling of community is her favorite thing about the blogging world.

Image from Tiffany Reese/Lookie Boo

Photo Credit: Amanda Rose Photography

“I have lots of blogging friends I’ve met over the years now and I speak to some of them on a daily basis now. I’d say the aspect I dislike is the ego of some people you can run into, but that can exist anywhere I suppose.

I have too many favorites but my friend Morgan at the818.com really motivated me to start a “real blog” and has really mentored me along the way without ever asking for anything in return. She is the same person online and offline, she is brutally honest in a thrilling and hilarious way. “

Since her kids are anti-naps, Tiffany gets mos of her work done on her phone while she’s on the go, and when they are in preschool or after they go to bed.

“Summer is the most challenging time because the kids are home all day and we all just want to play and ignore my email.”

Image from Tiffany Reese/Lookie Boo

Photo Credit: Amanda Rose Photography

When Jude’s first birthday was approaching, Tiffany wanted an original theme, so she started styling her own parties. And with a name like Jude, a Beatles Themed First Birthday was the perfect fit. And totally awesome.

“The response was really great and I loved doing it so much, I just kept planning the next party. Now I’m styling for clients too, its so fun! I try really hard to base the parties around what the kids ask for now, for example Ruby’s most recent birthday she wanted a “flower kitten” party, considering how random it was, I liked the outcome.”

Through her blog and other outlets, Tiffany has been very vocal about her experience with Autism.

Honestly, I just want them to know that children with Autism come in all different “packages”. I can’t tell you how many times people have said, “He doesn’t seem Autistic”.

I think they usually mean it as a compliment, however I find it as an example of how ignorant we still are about Autism. I am still learning every day. I’ve so appreciated the connections I’ve made with other families online and in person.”

Ruby’s Spring Kitten Party / Photo Credit: Amanda Rose Photography

Tiffany says that her family’s sense of humor is what makes them unique.

“It is simply required in our household. If you scream and throw a tantrum, someone is probably going to mock you. If you poop your pants, we will all laugh together. That is how we handle the not so pleasant parts of life.”

And when they need to unwind…

“Usually I’d say drink straight vodka once a month but you know, I’m pregnant so now I just eat cookies. My husband Michael is a chef and is at his restaurant A LOT.

We honestly don’t get much time together and if we do, we like to spoil the kids or watch football. When I’m home by myself in the evenings and I want to unwind, I usually watch horrible television like Real Housewives and feel better about myself.”

Image from Tiffany Reese/Lookie Boo

Image from Tiffany Reese/Lookie Boo

While she would like to find some more affordable small businesses to support locally, her favorite stores in Roseville are H&M, BabyGap, Target, Old Navy and thrift stores. As for her parties, she partners with other Etsy shops and loves Shop Sweet Lulu, but still does a lot of DIY – especially for clients.

Tiffany opened her own store last year, but it proved to be too much for her family at the time.

“Once all my kiddos are in at least Preschool, I’m hoping to be able to dedicate more time to the site on a full time basis and hopefully have the income to hire staff as well. My ultimate dream of dreams would be to design a line inspired by and for my kids”

Meanwhile, she loves featuring kids on her blog, and says all the parents need to do is use #lookieboo on Instagram, or e-mail her.

“That’s my favorite part of my job!”

Image from Tiffany Reese/Lookie Boo

Her advice for new moms is to be gentle with yourself.

Sometimes you get all the things done and sometimes you sob into your wine glass at 10:37pm because you’ve had a hard day and you think you’re the worst Mom ever.”

And what does she hope her kids will learn from her?

“Love. To love others and themselves.”

Photo from Tiffany Reese/Lookie Boo

Photo from Tiffany Reese/Lookie Boo

Visit Tiffany’s website to find out more about her family and Lookie Boo! Know an awesome mom who would be perfect for this? Leave a comment here and connect with me on Facebook, Twitter, Instagram, Google + and Pinterest!

Yo Momma Monday: Bev Feldman from Linkouture

yo momma monday

Meet Bev Feldman, 31, from Cambridge, MA who is the newest mama I know, and the jewelry designer behind Linkouture – the modern chainmaille jewelry company that she started in 2010. She welcomed her first baby, Eve Lily Feldman, on the 17th of this month.

This interview was completed before Bev had her baby. You can read more about her sweet baby girl here. Her Etsy shop is currently in Vacation mode until the end of January for some mama/baby bonding.

Bev was first introduced the jewelry making business in the third grade, when she and her friends made and “sold” safety pin beaded bracelets to their classmates as part of a project for school. Then in the seventh grade, Bev participated in her very first craft fair – where she sold daisy chain necklaces and bracelets. It wasn’t until she discovered chainmaille on Etsy that she got serious about her craft.

“I discovered Etsy and went on a bit of a pearl-buying binge before I discovered chainmaille. I was instantly drawn to the look of it and decided to try it out myself. Before I knew it I was hooked and decided I wanted to open my own Etsy shop.”

Photo from Bev Feldman. Credit: George Diep

Photo from Bev Feldman. Credit: George Diep

With a background in both education and human services, Bev worked with Cambridge children and families who dealt with autism – organizing playgroups, doing outreach and general family support. Before she decided to take her business full-time, she traveled around South America for five months with her husband.

Bev initially started her blog as something she was supposed to do for her business and write a whole lot in the beginning, as she was more focused on the blog she shared with her husband – Flight of the Feldmans – where they chronicled their five month journey in South America.

“When I got back in June of 2012 I decided to focus more on my personal blog, and in the process realized I actually really liked blogging.”

Naturally, Bev’s pregnancy altered her work, especially in the first trimester and by the second trimester, she was feeling more like herself again. Once she hit the third trimester, it more affected the physical aspects of her work – like lugging around heavy tents at the local craft fairs she attended.

Photo from Bev Feldman

Photo from Bev Feldman

“I’ll admit, the first trimester was tough. I was exhausted, nauseated when I wasn’t eating, and it totally messed with my emotions. I really didn’t feel very motivated and wondered how I would ever work on my business… Also, I realized it wouldn’t be realistic for me to do holidays shows since I am due right at the start of the holiday season. Thankfully I am able to sell my jewelry at the Boston Handmade Holiday Gallery–amazingly things worked out really well and I’m lucky to be part of such an awesome handmade group!”

Bev has always loved going to craft shows and knew that was something she needed to participate in to really get her business rolling. Like anyone who is just starting out, Bev was nervous about applying and says she has been rejected from a couple of shows. However, she has also been surprised by the shows she did accepted into.

“It is a lot harder than I thought it would be (both getting accepted and actually participating in them), but it was well worth it in regards to exposing my work to more people and connecting to the handmade community in the Boston area.”

Depending on what’s going on that week, the amount of jewelry Bev makes per week varies. If she has a craft show one week, she will focus on creating new pieces and restocking her inventory – meaning she will average about 30 pieces per week. Other weeks, she will focus more on blogging and less on creating jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“Some days I am more focused on blogging, other days it is preparing for a show and making jewelry. Each day is so different it is hard to say what a normal day is for me! The one thing that is consistent is how shockingly fast each day goes by.”

Bev’s workspace also doubles as their kitchen table, which she says drives her husband a little crazy, especially when she is making jewelry! The large size and brightness of her kitchen makes it a good space to work, although she would love to have a little studio of her own, one day. She says her inspiration for designs can either come from wandering around a bead shop for a while and looking at all the different beads, and sometimes an idea might just pop in her head.

“Other times I will pull out a bunch of supplies and just see what I come up with.”

Jewelry wasn’t the only thing Bev started as a child – she also got into knitting in the fourth grade, when she was home sick for a day. Her mom got her some knitting needles and yarn, and taught her the basics. She didn’t pick it up again until she was sophomore in College and saw some people doing it, then she got a book and retaught herself. Now, she will do it as a social activity but says she never got into it the way she did with jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“It’s one of those activities I’ll do for awhile and get bored with and not touch again for a year or two. Unfortunately as a result I have several started projects and way too much yarn!”

She also took woodworking when she was in middle school and loved it, and would like to take a class again. Another hobby she has wanted to try for years is glassblowing.

For Bev, the best thing about running her own business is learning new skills that she probably wouldn’t use otherwise, and making her own schedule. The scariest part is identifying herself as both a jewelry artist and a blogger.

“I have also gained a lot of confidence in myself and surprised myself with what I am capable of doing…for the longest time I felt like a fraud and was going to get called out on it.”

She recently started a series of interviews with a variety of makers because she wanted to support other handmade businesses, something she knows needs to be done as a small business owner herself. She was inspired to start this because she is always amazed at what other people are doing and wanted a platform for sharing what she found with a broader audience.

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Photo from Bev Feldman

“I definitely learn a lot from the people I interview–I think they offer great advice, which is actually applicable to more than just other makers.”

Looking into the future, Bev dreams of putting a book together for children and parents. Through her, she hopes that people will find inspiration to start businesses of their own.

“When I tell people what I do, I often get “That’s so cool! I would love to do something like that.” Just a couple years ago I would have never imagined I would be working for myself. I hope to inspire people to see that anyone can do it.”

You can find out more about Bev and Linkouture by visiting her website and connecting with her on Facebook, Twitter and Pinterest. If you have an idea for Yo Momma Monday, let me know by posting in the comments or using the hashtag #yomommamonday in your posts on Facebook, Twitter and Instgram. Visit my Pinterest to find more awesome mama inspiration!