Yo Momma Monday: Stefanie Lin

yo momma monday

Meet Stefanie Lin, 30, from Sloughton WI, who has started her own Virtual Assistant business, called Crafty Helper. She keeps creative businesses in order with all of the services she offers online. This way, you can get an Assistant when you need one, and don’t need to worry about keeping one on the books during your slower seasons.

Before she started Crafty Helper, Stefanie worked a lot of Customer Service jobs and most recently, was running a small business for an owner who lived across the country. She got the idea to start her own business after working the indie craft fair circuit for several years and noticed that so many of her crafty friends were too busy keeping up with the business aspect that they didn’t have time for the creative side anymore.

“So many weren’t at a place to hire an employee on their payroll but needed some help and bonus would love to work with someone who “got it” (i.e: the handmade movement/community).  I saw a need that I could fill.”

While Stefanie has her personal blog called Artsy Momma, she also started a blog for Crafty Helper when the site went live. That blog is more business-driven, where she throws in her past experiences and shares her opinion on various small business related topics.

Photo from Stefanie Lin

Photo from Stefanie Lin

“If I help someone or give them motivation, my work is done. The bonus is that they keep me in mind when they are at a point that they need a set of capable hands to help them move their business forward and take that next step!”

A mother to four, her day is spent balancing work and family life. Her mornings are dedicated to getting her two oldest kids off to school and checking e-mails. Then she run errands with her little ones and does most of her work while they are napping. She also runs an antique booth with her best friend so she will stop in with her baby to check on that and then checks in with her clients at her weekly Skype meetings. She fits in some family time, then it’s back to work again once the kids are all in bed.

Her workspace is a desk in the family room, and she shares it with her kids for their homework and educational games. She does have a studio for her sewing and painting in the basement, but it usually ends up in the living room.

“I cant help it I love to be in the middle of the action!”

Photo from Stefanie Lin

Photo from Stefanie Lin

Since Stefanie’s husband works nights and sleeps during the day, she handles most of the parenting until the weekends, when they screw up his work schedule and he spends time with the family. They like going out to their favorite local restaurants, enjoying a good movie and doing projects together at home, although her husband isn’t a huge fan of the resulting mess.

“I always tell people though you pick what you are passionate about and what you make time for.  I love what I do so I work hard and I do all that I can with the time I have.  As for folding laundry, well that can wait 😀  (Maybe that will be my kids memory of their childhood, clean clothes in hampers, eek!)”

While it can be hard to manage everything, Stefanie refers to her husband as her biggest cheerleader as he always helps her with designing an art booth, cutting down frames for her paintings and watching the kids when she has craft fairs.

“This new adventure though gives me more time to be in the crafty world but get to keep my weekends free to spend with my family as a whole, and for that I am thankful!”

Photo from Stefanie Lin

Photo from Stefanie Lin

As a small business owner and creative herself, Stefanie knows how time-consuming yet necessary all of the business aspects are, and that is why she believes that virtual assistants are so important to small/handmade business owners.

“So much now for businesses is done online and there are only so many hours in the day to do all the things to “stay relevant” and still be able to make the product you are selling…  A virtual assistant can do so much of the online work for an artist so that the artist can still have their name/brand out there but keep working on what they are passionate about, what they started out the business to begin with to make amazing/awesome/beautiful products”

Like so many business mamas, Stefanie’s favorite part about running her own business is the flexibility and the fact that she is always there for her kids. Since her business is still in the baby pages, she was a little scared about getting her first clients. Just a month in, she is already getting good feedback and referrals.

Since most of her clients are also mamas, they understand that weekends are dedicated to family time, and then Mondays she’s back on the grind. Even with this flexibility, she admits that she has become attached to her mobile devices (really though, who hasn’t) and that she forces herself to put the phone down and be completely present.

Photo from Stefanie Lin

Photo from Stefanie Lin

“When my kids look back on their childhood, I don’t want my phone to be the thing they remember, I want my smile and the projects we do together to be the first memories and the phone/computer just a minimal part of it!”

After all, it was a quilt hunt when she was pregnant with her first daughter that got her involved with craft shows in the first place. She wanted to make her baby a quilt, but hadn’t sewn a day in her life before then, so her husband bought her a sewing machine for Valentine’s Day. As it turns out, she was not so hot on quilting and finally decided to hire someone to make the dream quilt. In the meantime, she grew quite fond of sewing.

“I started with totes applied for my first show (didn’t sell a thing!) learned from it, got my first consignment store and hit the ground running! It wasn’t a straight path from sewing I started collecting vintage fabric which lead to vintage patterns. I wanted to paint my own faces which started out first very whimsical but have come full circle and I paint a bit more realistic but still with my own twist of using lots of texture and glazes to create paintings that have an old vintage vibe to them.”

She got involved with the Oh My Handmade! community after she followed the blog for a while and looked to it as an amazing resource for crafty businesses and a trusted voice on the online world. She finally decided to join the community and found “an amazing group of creatives I get to hang out with/ bounce ideas off of/ learn from/cheer on.”

Photo from Stefanie Lin

Photo from Stefanie Lin

Stefanie’s favorite thing about what she does is creating connections and working with happy and positive people. She loves being able to help them and cheer them on, and sharing knowledge about her past experiences while learning to work with new sites and applications.

“I am all about growing and learning, I like to stay busy so getting to learn new things makes me pretty happy!”

Her advice for new creative business owners is simple: just start doing it.

“I am all about information but if all you do is collect information and don’t take the first baby steps to where you want to go you will get overwhelmed and just sit there with tons of information, and what good is that?  Fake it till you make it baby!  And don’t let the gremlins in your head tell you aren’t worthy of your crafty dreams you are, you can do it.”

Photo from Stefanie Lin

Photo from Stefanie Lin

As for the future of her own business, Stefanie hopes to start a YouTube channel, keep a consistent blogging schedule, look for some good advertising spaces and continue to help artists make their own creative business dreams come true. Her plan for the antique booth is to continue the antique hunt and hopefully expand her booth into two.

“I also would love to help artist/handmade businesses break out of the mentality that they have to do it all for a long time before they are successful, hiring someone may hit the pocketbook initially but having that free time to really build your business is worth its weight in gold (and your sanity)”

For now, Stefanie’s heart is happy being able to cheer on other small businesses and make achieving their creative business dreams just that much easier. She hopes others will get the same fulfillment from their work, regardless of which avenue they choose.

“We all have our special gifts and we love and are passionate about other things.  It is finding that passion that you want to do all the time and can make a living doing.  I am not wanting to become a millionaire that is never my intention I want to have a healthy happy life work balance and make sure my family is taken care of but for me that means living in our cozy home driving a not so new vehicle and one day having chickens in the backyard.  Everyone’s dream is different and that is absolutely OK that is what makes being a human being so freaking amazing!”

Photo from Stefanie Lin

Photo from Stefanie Lin

To find out more about Stefanie Lin and Crafty Helper, you can check out her website here and connect with her on Facebook, Twitter and Pinterest. If you have an idea for Yo Momma Monday, let me know by posting in the comments or using the hashtag #yomommamonday in your posts on Facebook, Twitter and Instgram. Visit my Pinterest to find more awesome mama inspiration!

Yo Momma Monday: Bev Feldman from Linkouture

yo momma monday

Meet Bev Feldman, 31, from Cambridge, MA who is the newest mama I know, and the jewelry designer behind Linkouture – the modern chainmaille jewelry company that she started in 2010. She welcomed her first baby, Eve Lily Feldman, on the 17th of this month.

This interview was completed before Bev had her baby. You can read more about her sweet baby girl here. Her Etsy shop is currently in Vacation mode until the end of January for some mama/baby bonding.

Bev was first introduced the jewelry making business in the third grade, when she and her friends made and “sold” safety pin beaded bracelets to their classmates as part of a project for school. Then in the seventh grade, Bev participated in her very first craft fair – where she sold daisy chain necklaces and bracelets. It wasn’t until she discovered chainmaille on Etsy that she got serious about her craft.

“I discovered Etsy and went on a bit of a pearl-buying binge before I discovered chainmaille. I was instantly drawn to the look of it and decided to try it out myself. Before I knew it I was hooked and decided I wanted to open my own Etsy shop.”

Photo from Bev Feldman. Credit: George Diep

Photo from Bev Feldman. Credit: George Diep

With a background in both education and human services, Bev worked with Cambridge children and families who dealt with autism – organizing playgroups, doing outreach and general family support. Before she decided to take her business full-time, she traveled around South America for five months with her husband.

Bev initially started her blog as something she was supposed to do for her business and write a whole lot in the beginning, as she was more focused on the blog she shared with her husband – Flight of the Feldmans – where they chronicled their five month journey in South America.

“When I got back in June of 2012 I decided to focus more on my personal blog, and in the process realized I actually really liked blogging.”

Naturally, Bev’s pregnancy altered her work, especially in the first trimester and by the second trimester, she was feeling more like herself again. Once she hit the third trimester, it more affected the physical aspects of her work – like lugging around heavy tents at the local craft fairs she attended.

Photo from Bev Feldman

Photo from Bev Feldman

“I’ll admit, the first trimester was tough. I was exhausted, nauseated when I wasn’t eating, and it totally messed with my emotions. I really didn’t feel very motivated and wondered how I would ever work on my business… Also, I realized it wouldn’t be realistic for me to do holidays shows since I am due right at the start of the holiday season. Thankfully I am able to sell my jewelry at the Boston Handmade Holiday Gallery–amazingly things worked out really well and I’m lucky to be part of such an awesome handmade group!”

Bev has always loved going to craft shows and knew that was something she needed to participate in to really get her business rolling. Like anyone who is just starting out, Bev was nervous about applying and says she has been rejected from a couple of shows. However, she has also been surprised by the shows she did accepted into.

“It is a lot harder than I thought it would be (both getting accepted and actually participating in them), but it was well worth it in regards to exposing my work to more people and connecting to the handmade community in the Boston area.”

Depending on what’s going on that week, the amount of jewelry Bev makes per week varies. If she has a craft show one week, she will focus on creating new pieces and restocking her inventory – meaning she will average about 30 pieces per week. Other weeks, she will focus more on blogging and less on creating jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“Some days I am more focused on blogging, other days it is preparing for a show and making jewelry. Each day is so different it is hard to say what a normal day is for me! The one thing that is consistent is how shockingly fast each day goes by.”

Bev’s workspace also doubles as their kitchen table, which she says drives her husband a little crazy, especially when she is making jewelry! The large size and brightness of her kitchen makes it a good space to work, although she would love to have a little studio of her own, one day. She says her inspiration for designs can either come from wandering around a bead shop for a while and looking at all the different beads, and sometimes an idea might just pop in her head.

“Other times I will pull out a bunch of supplies and just see what I come up with.”

Jewelry wasn’t the only thing Bev started as a child – she also got into knitting in the fourth grade, when she was home sick for a day. Her mom got her some knitting needles and yarn, and taught her the basics. She didn’t pick it up again until she was sophomore in College and saw some people doing it, then she got a book and retaught herself. Now, she will do it as a social activity but says she never got into it the way she did with jewelry.

Photo from Bev Feldman

Photo from Bev Feldman

“It’s one of those activities I’ll do for awhile and get bored with and not touch again for a year or two. Unfortunately as a result I have several started projects and way too much yarn!”

She also took woodworking when she was in middle school and loved it, and would like to take a class again. Another hobby she has wanted to try for years is glassblowing.

For Bev, the best thing about running her own business is learning new skills that she probably wouldn’t use otherwise, and making her own schedule. The scariest part is identifying herself as both a jewelry artist and a blogger.

“I have also gained a lot of confidence in myself and surprised myself with what I am capable of doing…for the longest time I felt like a fraud and was going to get called out on it.”

She recently started a series of interviews with a variety of makers because she wanted to support other handmade businesses, something she knows needs to be done as a small business owner herself. She was inspired to start this because she is always amazed at what other people are doing and wanted a platform for sharing what she found with a broader audience.

unnamed5

Photo from Bev Feldman

“I definitely learn a lot from the people I interview–I think they offer great advice, which is actually applicable to more than just other makers.”

Looking into the future, Bev dreams of putting a book together for children and parents. Through her, she hopes that people will find inspiration to start businesses of their own.

“When I tell people what I do, I often get “That’s so cool! I would love to do something like that.” Just a couple years ago I would have never imagined I would be working for myself. I hope to inspire people to see that anyone can do it.”

You can find out more about Bev and Linkouture by visiting her website and connecting with her on Facebook, Twitter and Pinterest. If you have an idea for Yo Momma Monday, let me know by posting in the comments or using the hashtag #yomommamonday in your posts on Facebook, Twitter and Instgram. Visit my Pinterest to find more awesome mama inspiration!

Yo Momma Monday: Cody from Lu & Ed

db687036449611e397fd22000ae912c9_8

Meet Cody, a work-at-home mama in her mid-twenties from Kansas City, MO, who runs an eco-friendly monster toy line called Lu & Ed. Before starting her own business, Cody was the head of marketing in a retail store, and before that, she was in line to become a store manager at a local restaurant. Not looking back, Cody says that making mon-stors “is the best job I have ever had!”

She came up with the idea of Mon-stors when she moved from South Carolina to Missouri with her son and lived in the basement of her fiance’s mom’s house. With little room to move around, Cody thought of a storage solution where her son could literally feed toys to a stuffed monster.

Once I posted photos online, I got dozens of requests and soon after, dropped my day job to pursue it full time!

Cody is not only a mama to her son, she is also a mama to seven rescue pets and has another job recording sales for an author. Being a mom has made her more motivated because she has more flexibility as an independent business owner than she would in the workforce, and she is setting a good example for her son to pursue his dreams.

Photo from Lu & Ed

Photo from Lu & Ed

“My son loves what I do and I love that it enables me to stay home with him, that I can be here for him all the time. I am so thankful for everyone who supports my indie business and allows me this opportunity.”

Although it’s hard for Cody to pinpoint her favorite thing about running her own business, she did say that the scariest thing is straightening out her taxes and licenses.

“You always want to make sure you cross your T’s and dot your I’s and it can be scary filing taxes for your first time or applying for a new license when you relocate. There are so many great resources out there now for handmade businesses to help them get their affairs in order, and for that I am thankful!”

Right now, she is a one-mama shop and works in the extra bedroom in the back of her house. Cody says that she is casually looking for an intern to help out with sewing during her busy times – before big events and during the holiday season – but in the meantime, her son has turned out to be quite the helper.

Photo from Lu & Ed

Photo from Lu & Ed

“On take your child to work day last year he worked in the studio with me all day and made two stuffed monsters, and had so much fun doing so! He also loves to make jewelry, sculpt, paint, make soap and draw. ♥”

She describes her workspace as “messy, colorful, fun, full of inspiring quotes, monsters and a huge over flowing closet of fabric.” Speaking of fabric, Cody uses all eco-friendly materials to make Mon-stors and assures that there is absolutely no waste going into landfills. She uses large cuts of fabric to make Mon-stors, then from that, she cuts use the remnants to make small Mon-stors, totes, stuffed monsters, gadget Mon-stors and other productsWhatever is left from that is used for stuffing or to make dog beds that she donates to animal shelters.

“They are all little steps that make a big impact in the environment.”

Cody has always been eco-aware but admits that she didn’t know the impact buying new fabric had on the environment until she took a part-time job at a fabric store to help cover the costs of some dental work she needed. After she witnessed all the waste firsthand, she decided that she could no longer support big-box fabric stores.

Photo from Lu & Ed

Photo from Lu & Ed

“Fabric arrives in a big, plastic wrapped box. The box and plastic wrap are thrown in the trash (not recycled), then each bolt is wrapped in plastic wrap, which is then throw away. All uneven edges are trimmed and just thrown away, as are tiny remnants & the cardboard sleeves the fabric is wrapped around.”

She started buying fabric at thrift stores and after a few months, people were offering her old fabric, sheets, clothing and blankets that they were no longer using. Wanting to do more, she searched for more eco-friendly ways to run her business. She started flipping food boxes inside out and once her family and friends heard she was doing this, they started giving her their old boxes.

“I haven’t had to buy or pick up a box from the post office in over two years! I also found Eco Enclose, a company that makes biodegradable tape from renewable resources, Fabric Recycles, a fabric and crafting notion thrift store where I can buy thread spools second hand at a fraction of the cost (and pollution of production) of new thread, and Moo‘s amazing recycled, biodegradable business cards!”

Cody has witnessed her eco-efforts sparking a revolution among artisans within her community. Business owners are realizing that being eco-friendly in your supplies and packaging actually results in major savings for your business, and more and more people are coming to her for advice on how to make their businesses more sustainable.

Cody's car after a thrifting haul

Cody’s car after a thrifting haul. Photo from Lu & Ed

“Several people I know have stopped purchasing boxes and bubble mailers and started recycling packaging or making their own mailers from reclaimed materials to reduce landfill waste and environmental pollution. I think that it is creating a bit of a ripple effect – as more people close to me make small changes, people close to them will as well, and so on. ♥ If we all make small changes they will have a huge impact on the Earth!”

She says that her eco-conscious efforts are also creating a ripple effect with her son. They pick up litter together all the time, often talk about sustainability and she takes him on all of her thrift store adventures. “My son is a total green-freak,” she says.

“He will grab a robe and say “Wow, this would be a great monster!” We buy all of our clothing, dishes, and home goods like lamps and decor from thrift stores, and my son is aware of the ecological impact factory produced goods creates on the world. My son has a hawk eye for organic products at the grocery store, too. Haha! I hope he will maintain his love for nature and making good choices through adulthood.”

Cody started Team Lu & Ed at the beginning of this year to collaborate with other artists and fulfill customer demands for products she doesn’t offer. It slowly grew into a charitable endeavor, with up to 50% from the sale of each product going to charity. Recently, she partnered with The Mollie Shop to sell super cute bows, and half of the profit will be donated to Drumm Farm Center for Children.

Cody's collaboration with The Mollie Shop. Her first donation was $148. Photo from Lu & Ed

Cody’s collaboration with The Mollie Shop. Her first donation was $148. Photo from Lu & Ed

“It has been a huge success and I have loved helping emerging artists become discovered through our collaborations, and I love bring art & toys together to create change in my local community!”

She says that her favorite thing about what she does is “how happy my products make children. It just makes my heart so happy to see photos of children lovingly playing with their monsters.” She is adding a few new lines to her shop and is working on a few new collaborations. Cody hopes that her green business will continue to inspire her community.

“I am hoping that my eco-mission will inspire other handmade business owners make more conscious decisions about where they source their supplies, and inspire consumers to make slower purchases, really thinking about the product, how it makes them feel and the impact it has on the Earth before buying. ♥”

You can find out more about Cody, Lu & Ed and her mission by visiting her website and connecting with her on Facebook, Twitter, Pinterest and Instagram. If you would like to participate in Yo Momma Monday, please post in the comments and on Facebook, Twitter and Instagram with the hashtag #yomommamonday. You can find more awesome mama inspiration on my Pinterest!

Yo Momma Monday: Alison Butler

yo momma monday

IMG_0509Meet Alison Butler, 31, from Newfoundland, Canada. She is a beautiful mama who recently launched her shop The Petit Cadeau, which is centered around celebrating and creating traditions. She creates handmade heirloom celebration countdown calendars for birthdays, Christmas, anniversaries and other special occasions. She loves to create and support handmade, and is usually happiest with a cup of tea and a book.

Alison cultivated her love for creating thoughtful gifts since she was a child and made homemade gifts or cards for her family, something that she says was fostered and encouraged by her mom. She took creative extra-curricular classes, such as art, pottery and cartooning but never took art in high school, something she still regrets.

“As an adult, it’s my “escape” – I love to make things, it calms my mind and body.”

As a mother to a  2 1/2 year old who works a full-time job aside from creating, she admits that she is constantly trying to find a balance, and that nothing ever really feels normal. (I second that notion). She usually spends a few hours each night creating and blogging, after her daughter falls asleep and tries  not to schedule anything on the weekend so her family can enjoy each other.

Image belongs to Alison Butler

Image belongs to Alison Butler

Alison credits motherhood for her inspiration to create things for children and to give more thought about the way she does things – like keeping celebrations simple and thoughtful. Most importantly, being a mom has taught her to slow down.

“Everywhere I look, I see parents trying to do everything bigger and better. It seems to stress most people out.,” she says. “Why is it really necessary?  It’s not. My message is always – they won’t remember the gift (most of the time) It’s the memories and experiences that are important.  I want my daughter to remember feeling special.”

It was this idea that prompted her thoughtful gifting manifesto, a beautifully and thoughtfully written post about why she buys handmade, and/or from local businesses. Never a last-minute shopper, she keeps a birthday book and starts planning and preparing well in advance, thinking about what that person would really love.

She also started Thoughtful Celebrations, a monthly e-mail newsletter that focuses on just that – planning thoughtful celebrations. Recipients are privy to recipes and tips for throwing parties and different handmade shops to support. They also get special coupons and previews to new projects she’s working on.

celebration-bags-2

“I think I have a lot of internal drive to keep working at something I love, even when some days don’t involve anything creative and lot’s of the time I feel completely exhausted.  I’m building something that makes me happy and joyful.”

After a Twitter chat with Oh My Handmade – the amazing handmade community that she belongs to – she wanted to do something fun to promote handmade busineeses. Since she also happened to be training for the NYC 2012 Marathon, and decided to name her series The Handmade Marathon. She selected 26 handmade business participants, one for each mile of a marathon. The marathon was subsequently cancelled, but since the series became so popular, she decided to keep it going.

“I feature one handmade business per month, and changed my interview questions to reflect the direction my blog is heading.”

Alison gets a lot of her inspiration from beautiful magazines and all of her favorite blogs. She reads Oh My Handmade daily and also loves Susannah Conway and Alisa Burke. One of her favorite shops is Herriott Grace – a father and daughter team who started selling gorgeous hand-carved wooden objects online five years ago – and Alison is a proud owner for the cloud cookie cutter!

Image belongs to Alison Butler

Image belongs to Alison Butler

The personal touch is Alison’s favorite thing about the handmade community and she loves being able to connect with others through Oh My Handmade and share her interests and passions with like-minded people.

“There is a real THRIVING supportive community around handmade.  It’s wonderful to be a part of that.”

As an only child, Alison says that she embraces quiet and enjoys sitting in coffee shops to sip and read. She unwinds at local yoga classes and is excited about a new studio she just found and she and her husband recently took a chocolate making class. FUN! She also loves to craft in her downtime and loves learning new trades. One craft she hasn’t learned but would love to try is letterpress.

“I haven’t found anywhere locally where I could learn, but it just looks so beautiful and interesting. Knitting is also high up on my “must-learn” list,” she says.  “I’ve tried a lot of different things over the years – most recently bookbinding/making, wool felting and art journaling.  I’ll try almost anything once!”

Image belongs to Alison Butler

Image belongs to Alison Butler

Alison says that her favorite thing about running her own business is interacting with new people and collaborating on projects and posts – and she has some great ones in the works in late 2013 and early 2014! She hopes that her blog will inspire people to make small, thoughtful changes. She wants people to feel inspired to make a gift when they might feel like they don’t have the talent and she wants people to start simple family traditions that will last a lifetime.

“Inspired to think about where the money goes and instead of buying five plastic toys, invest in one beautiful  toy – something that’s quality, made by hand.  Most importantly, I want you to feel like my blog is for you, because it is!”

As a mom, Alison works slower on her projects than she did in the past. She’s constantly planning new ideas for the shop and has  several in the works right now and she says she is learning to embrace the newer, slower pace of finishing projects or getting things completed.

Image belongs to Alison Butler

Image belongs to Alison Butler

“My hope for the future is to be able to incorporate creativity more into my everyday life.  I want to continue to slow down, listen, be present and enjoy my family to the fullest.”

You can find more about Alison, her thoughtful gifting manifesto through The Petit Cadeau blog and you can connect with her on Facebook, Twitter and Pinterest. If you know of an awesome mama who would be a perfect fit for this series, please leave a comment or share the link on Facebook, Twitter and Instagram. Meet some more amazing mamas on my Pinterest!

Yo Momma Monday: Gretchen Fleener

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Meet Gretchen Fleener, 34, from Mound, Minnesota. She is an Industrial Designer, Web Designer and face painter. She runs her own business, Junk Mail Gems, where she sells fun items that she makes out of junk mail. She is also an awesome momma to her two sons, who are three and five. Gretchen took time out of her busy schedule to talk to me about how she manages everything, and what she wants her sons to learn from her business.

Gretchen got into junk mail art when she was making magnets from junk mail to preserve patterns that she liked in a functional way. She heard over and over again that she could sell her magnets, but it wasn’t until her sister urged her to start selling online. And that is where Junk Mail Gems was born, six years ago.

“She and I came up with the Junk Mail Gems name because the magnets looked like little gems.  I had a lot of fun designing the logo, then website, and coming up with more things to make out of junk mail to fill my store!”

Although  it may not be for everyone, Gretchen says that being the boss is the best part of running her own business. She loves that she can work when it fits in her life, rather than having to wait for work to be over to enjoy life. A life-long multitasker, she can be found packing items during a commercial break.

As for most small business owners, finances are a worry of hers. Fortunately, she has an incredibly supportive husband whose stable job covers the important bills, allowing her to work from home. He fits her business schedule into his and will come home early to watch the boys if she needs to go to a face painting job or a client meeting.

“He never talks down about my businesses or makes me feel less important because I don’t work 9-5 in an office anymore.”

Before she had her sons, doing anything creative or artistic gave her the most fulfillment. Now, she gets the most fulfillment from using her artistic skills (and revenue earned through them) on her boys.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“My kids blow my mind with the things they create already at age 3 and 5 and it’s so cool to see that part of me in them.”

As you might imagine, her boys love crafting with her, and her five-year-old has even caught the bug for turning junk into something he can use and play with! To help cultivate her boys’ creativity, Gretchen labeled a Rubbermaid bin “the project box” and throws odds and ends that the boys can use for their crafts. She also keeps all the kid-friendly crafting supplies at their level so they can create on their own.

“I love coming up with projects to do with them, but my favorite thing is to let them loose and see what they come up with on their own. One of my 5 year old’s most used Christmas gifts is his collection of brightly colored masking tape rolls that my sister gave him.  He is constantly rescuing things form our recycle bin and turning them into things…rocket ships, monster trucks, and houses for his stuffed dogs!”

Not only do her boys love crafting with her, they also love going to yard sales and thrift stores, too! Gretchen says that she talks to them about not wasting things or money, which has also taught them to be patient when they find brand new toys in a store, as they will probably end up at a yard sale or thrift store in a matter of time.

Much like her children, Gretchen loved going to yard sales as a kid and quickly became a big collector. Her collection is now limited to what she can use to decorate her house, and what her family can actually use. I feel your pain, girl. Her vintage finds came in handy last year when she redesigned her kitchen and decorated it with her scores from the 50’s. After facing the normal collector problem of acquiring more than she could use, she set up an Etsy shop.

“This gives me the thrill of the hunt, without the worry of collecting too much.  I love to imagine people looking through my site and getting as excited about finding the perfect thing for their kitchen as I do for mine!”

Gretchen says that she finds inspiration from everywhere – like an oil slick on the street or an old brick building. She also finds inspiration from surrounding herself by other creative people.

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

“I take TONS of photos and am always collecting inspiration for art, graphic, design or craft projects!”

As an Industrial Designer, Gretchen likes to stay current and is always looking into current and future trends. However, when it comes to her personal style, her love for the ’50s does not stop at kitchen utensils. She also leads a life that is deemed old-fashioned by many people today.

“..Staying home with my kids, canning stuff from my garden, baking cookies, making things by hand and cooking a family dinner each night!”

While Gretchen has always considered herself a motivated person, she says that she is now motivated by different things – like getting her work done early so she can spend more time with her family.

“I know that if I get overtired or overworked, I won’t be as good of a parent or spouse, and my family come first.  So in a way, getting in a little “me” time or letting the laundry sit there one more day  can be better for the family and everyone’s mood!  “

Gretchen credits her ability to get everything done to multitasking and creating lists, just like she used to make fun of her mom for doing years ago. Along with that, she stays super organized, and will rework how shes does something if she feels she’s not doing it efficiently enough – often finding a tool or an app that will help.

“But the one thing I don’t compromise on is sleep.  I just can’t function well on any less than 8 hours a night, and when I get enough sleep, being super productive comes much easier during the day!”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

Although Gretchen says that she doesn’t really feel like her work is “work,” she does like to get outside and go fishing, biking and gardening. Living on a lake doesn’t hurt, either. She also likes to paint and work on something creative that is related to her businesses. One craft that she would like to practice more is knitting.

“I’ve done a little, but I love to crochet and really like how much faster it goes!  I’d love to learn how to make my own soaps or candles.  And I’d really love to learn Henna.  It seems right up my alley and would be a great addition to my face painting offerings!”

Gretchen also runs as a series of “Momtreprenuer” Interviews on her blog, as she says that she is always encouraged by hearing how other moms run their businesses and homes.

“So, I thought others might enjoy them too!  It’s also one small way that I can help support fellow moms by spreading the word about their businesses.”

She hopes that her Junk Mail Gems business gives people a new way to look at “junk.” She shares tutorials on her site for various recycling projects, so that people can get new ideas for their own projects.

“I hope to inspire them to find a way to do what they love and maybe even make a little money doing it!  I am always so happy to hear from people who were inspired to try a project I’ve shared too.”

Since Gretchen’s sons will be in school full-time pretty soon, she plans on adding more jobs to her line of work (as if she doesn’t have enough already) like freelance retail fixture design and body painting. She also wants to expand the merchandise section of her online face painting store and seek out more retailers for Junk Mail Gems.

“Right now I have no desire to go back to the corporate gig, but have a huge list of things I’d like to do to grow all of my businesses”

Image belongs to Gretchen Fleener

Image belongs to Gretchen Fleener

If you are feeling inspired by Gretchen like I am, you can connect with her through Junk Mail Gems and ID Mommy and can also find her on Facebook and Pinterest. If you know someone who would be a good fit for Yo Momma Monday (your beautiful self included), post in the comments and on Facebook, Twitter and Instagram. Find more Yo Momma Monday inspiration on my Pinterest!

Yo Momma Monday: Linda Peterson

photoMeet Linda Peterson, 47, from Southern Missouri, who is the wonderfully creative mind behind Linda Peterson Designs, where she shares mixed media craft tutorials, how-to videos and polymer crafts. She is a mom, a grandma and a crafter from an early age.

My mom said I was always busy with my hands and if she gave me playdough, I’d play for hours so she could get her housework done.

She continued creating throughout her life, and did a lot of painting and sewing when she had little kids. Her creativity turned out to be a big help when her daughter Mariah was diagnosed with cancer, and Linda crafted in the hospital room to ease her anxiety.

At the time Mariah was born I was busy making rag jackets and when she was born, I was making onesies out of little boys t-shirts and decorating them on the front. This is what I took with me to the hospital when Mariah was little.  I crafted in her room – alot!

She never saw herself as professional artist or designer, but that all changed when she started selling her work to the nurses and Hospital staff. Linda says that necessity was the major push for starting her creative business, since Mariah was in out and out of the Hospital and they lived three hours away. It was at this time that a Nurse urged her to sell at craft shows.

I took literally the last $500 we had to our name, booked a show, bought supplies and did the show.  I made $1500 on that weekend and I was hooked into making and selling.  It was the perfect “job” for me at the time because it allowed me to be flexible and work on my own schedule which was very important considering Mariah’s frequent illnesses and hospital stays. 

Linda admits that starting her creative business was not easy in the beginning – she had a lot of self-doubt, and her first husband did not have faith in her business. She continued selling at trade shows for about five years and in 2001, she finally felt successful.

I empowered myself to not let anyone drag me down and I became ever more determined.  Once I did that, I found success in writing books, guest appearing on TV shows and traveling around to tradeshows for manufactures and teaching all over the world.

Image belongs to Linda Peterson Designs

Image belongs to Linda Peterson Designs

Linda saw that all of her creative friends were blogging, and she decided to give it a whirl. It started as an online journal where she wrote about what she was doing at the time. She started posting tutorials and things that she was interested in, and it evolved from there.

Linda credits Polymer clay artist Donna Kato as her first mentor. She worked with Donna at trade shows and soaked up a lot of her helpful advice. Donna then introduced her to Carol Duvall and Linda was on the The Carol Duvall Show on HGTV for several years. When Linda met Tiffany Windsor from Cool2Craft five years ago, they became instant friends.

Her knowledge of the craft industry, she really gave me the swift kick I really needed to boost my business.  I owe her alot!!!

Anything from something in a magazine to something on the side of the road can inspire Linda to create. She also gets inspiration from her favorite crafters and bloggers, like A Gilded Life, Where Women Create, Spellbinders, Cool2Craft and Funky Junk.

My personal style is vintage with a rustic edge – kinda funky junky and I have a fondness for rusted metal.  I try to follow a variety of styles to keep up with trends.

Linda is now focusing on her own line of products and consumer goods. She is working with a major paper craft company and producing how-to videos and product development. As if that’s not enough, she is also writing a couple books, too.

ART+LIFE BOOK

Image belongs to Cico Books

My work is very diverse, sometimes I’m producing how-to videos (being the producer, director, on camera host and the project creator), other times I’m in front of the computer all day in the video edit bay or writing project instructions.  I write books as well, so when those deadlines are approaching, I’m busy designing projects. A creative day is never the same, which is good, because I’d get bored!  I work just about every day of the year on something – it’s okay – I love it!

She also makes clothes for her granddaughter Carlee Jane, who is almost seven months old. But as we all know, babies grow fast and it’s hard to keep up! Linda says that she is just focusing on enjoying her, and being the best grandma she can be.

Linda says that she enjoys the flexibility of running her own business, but admits that it’s scary to constantly worry about whether or not you will have a job. “It’s feast of famine,” she says. When I asked her if she had any advice for people who are just starting their own businesses, she had this to say:

Do what you can to promote your business by way of a blog, social media and mailing lists.  Toot your own horn and share with others.  Celebrate one another’s triumphs.  It’s all about team work and generally the crafts industry is a pretty happy place to be.

And when it comes to taking advice?

Be willing to accept “CONSTRUCTIVE” criticism and learn from it.  (notice I said, constructive, not de-structive).  If you are creative you are always working – even if you’re not in the studio actually making something.  Stay on trend.  And be willing to accept a lot of NO’s before you get that one YES!  Don’t let anyone rain on your party!

Image belongs to Linda Peterson Designs

Image belongs to Cico Books

You can visit Linda on her website, Facebook, YouTube and Pinterest. If you know anyone who would be a good fit on Yo Momma Monday – including yourself – please post in the comments and share more on Facebook, Twitter and Instagram with the hashtag #yomommamonday. Find more awesome maker mommas on my Pinterest!

Yo Momma Monday: Annalise Sandberg

yo momma monday

Every time I bake something new, I think “dang…I could probably be a baker.” Then I see what other people are working with, and I realize every single time that I still have a long ways to go. I spend a lot of time looking at dessert recipes for inspiration, and what I don’t see a lot of are baking tools and tips.

Then I found Completely Delicious a while back when I wrote a Weekly Treat post featuring grapefruit recipes. I found Annalise’s pink grapefruit cupcakes and my heart sang a little tune. But she offers a little something more than recipes, she also shares baking tools and baking tips – like, how flour is used in baking. I mean, I know I need to use it every time I bake, but I couldn’t really tell you why.

I loved everything she had to share, so I hunted her down to find out more.

Family Photo small

Image belongs to Annalise Sandberg

 

What was the first cookbook you bought?
My mom gave me my first cookbook, a Betty Crocker cookbook, when I left for college. I used it exclusively for years. I think the first one I purchased was baking cookbook on clearance at Barnes and Noble.
Where are you favorite places to purchase cookbooks?
I usually do most of my book shopping online through Amazon.

Do you remember your first baking experience? If so, what did you make and how did it turn out?
I was 8 and I baked chocolate chip cookies all by myself. I was so excited when they were done that I forgot to put oven mitts on before pulling them out of the oven. Ouch!
IMG_2966
What is your favorite thing to make?
I love to bake and assemble layer cakes.

What do you get the most requests for?
My brown butter chocolate chip cookies, they’re a family favorite!
What made you decide to start a blog?
I was very inspired by other baking blogs like Smitten Kitchen and Joy the Baker, and so I decided to start my own.
Image belongs to Annalise Sandberg

Image belongs to Annalise Sandberg

Does your son help you bake?
He’s a little young to really do much helping with anything other than eating (which he loves to do). I look forward to baking with him in the future.
You have a lot of baking tips on your page (which I love), why did you decide to share all of this?
It’s not just about following a recipe, it’s knowing how and why recipes work that leads to the most success in baking. My goal is to share what I know with others with the hope that my readers will bake a better cake or tastier cookie.
What are your other passions?
When I’m not in the kitchen, I love to spend time outdoors hiking, camping, and swimming.
Image belongs to Annalise Sandberg

Image belongs to Annalise Sandberg

How often do you bake?
I bake several times a week. I’d like to bake daily but our small family can’t keep up with all the goodies!

What do you like to do on your down time?
I love to curl up with a good book, movie, or TV series on Netflix.

What projects are you working on, any cookbooks coming out?
No big project on the horizon right now. My focus is on continuing to share great recipes and providing more baking tips.
Image belongs to Annalise Sandberg

Image belongs to Annalise Sandberg

Connect with Annalise on Facebook and Twitter for more recipes and baking inspiration! If you know of any cool moms (yourself included) who would be awesome for this, please feel free to leave a brief description and contact info in the comments, and on Facebook, Twitter and Instagram with the hashtag #yomommamonday You can also email me at mamabecrafty@gmail.com. Find more Yo Momma Monday inspiration on my Pinterest. It has been so amazing getting to know all of these inspirational and rad mommas!